'Take Care Take Charge' Campaign -Case Study

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A digital marketing campaign for Garnier and Times Of India initiative- 'TAKE CARE TAKE CHARGE'

A digital marketing campaign for Garnier and Times Of India initiative- 'TAKE CARE TAKE CHARGE'

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  • 1. TAKE CARETAKE CHARGECase Study
  • 2. Take Care | Take Charge Campaign Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India) Objective – To create a buzz about the campaign and invite green ideas from theusers across the 6 cities using TOI network as a platform. Activation – Website development and promotional activities such as Banneradvertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO),Social Media Management (SMM) and Facebook Ads Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days
  • 3. TCTC Website
  • 4. TCTC WebsiteUsers could send in theirideas through theirmobile which ispublished as a dailycontributionCity Specific Idea Countwas displayed on theMap of India
  • 5. Activity Flow
  • 6. TCTC ON SOCIAL NETWORKS
  • 7. TCTC ON POPULAR WEBSITES
  • 8. TCTC - FACEBOOK ADS
  • 9. TCTC – SMO ADS
  • 10. TCTC – SEM ADS
  • 11. TCTC – Google Analytics
  • 12. Summary Impressions:- 545,29,895 Clicks:- 47,565 Ideas Registered:- 5000+ Page Views: - 126,789
  • 13. Thank You