Social Media Optimization

842 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
842
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Optimization

  1. 1. Phonethics Mobile Media Digital Creative
  2. 2. Agenda <ul><li>Credentials </li></ul><ul><li>Social Media Management </li></ul><ul><ul><li>Content Led Social Media </li></ul></ul><ul><ul><li>Social Media Presence Management </li></ul></ul><ul><ul><li>Magic Link </li></ul></ul><ul><li>Applications and Web Development </li></ul><ul><li>Virals </li></ul>
  3. 3. Credentials <ul><li>Digital AOR for SOTC KUONI </li></ul><ul><ul><li>Handling 8 diverse travel related products </li></ul></ul><ul><li>Digital AOR for Nissan Motors </li></ul><ul><ul><li>Handling 3 cars (Teana, XTrail and 370Z) </li></ul></ul>
  4. 4. Our Clients
  5. 5. Social Media Management
  6. 6. Content Led Social Media Social Network Applications, Niche social networks, webcomics,games
  7. 7. Christians in India - Times of India Social networking site for Christians in India
  8. 8. Raffles Design International Face book Application to upload / share / rate creatives by students
  9. 9. <ul><li>www.zeecinema.com </li></ul>Zee Cinema Integrated Social Media applications
  10. 10. Royal Sundaram - italk http://italk.royalsundaram.in/
  11. 11. Cadbury Bourneville Comic series based on ‘The Legend of Bourneville’ <ul><li>www.the-dark-truth.com </li></ul>
  12. 12. Social Media Presence Management
  13. 13. Nissan 370Z India Fan Page http://www.facebook.com/Nissan.370Z.India
  14. 14. Cadburys Bournville Social Media Management
  15. 15. SOTC – Social Media Management http://twitter.com/sotctours
  16. 16. SOTC-Social Media Management www.facebook.com/sotctours
  17. 17. Magic Link Social Media and Mobile Connectivity
  18. 18. Magic Link <ul><ul><li>Single URL that can be promoted on </li></ul></ul><ul><ul><li>social media and accessed on mobiles </li></ul></ul><ul><ul><li>Optimized experience for the user </li></ul></ul><ul><ul><li>on PC & mobiles (any screen size) </li></ul></ul><ul><ul><li>Detailed reports & tracking </li></ul></ul><ul><ul><li>Viral impact - Harness the power of social media and mobile </li></ul></ul>
  19. 19. Applications of Magic Link <ul><li>Branding </li></ul><ul><li>Lead generation </li></ul><ul><li>Brand community creation </li></ul><ul><li>Product launches </li></ul><ul><li>Customer education </li></ul><ul><li>Time bound promos </li></ul><ul><li>Branded media channel </li></ul><ul><li>Loyalty programs </li></ul><ul><li>Consumer Survey & pre-testing of ads / new launches </li></ul><ul><li>Brand activation at events </li></ul>
  20. 20. Case Study l : Bajaj Pulsar 135LS <ul><li>Brand Background: </li></ul><ul><ul><li>Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC. </li></ul></ul><ul><li>ASK: </li></ul><ul><ul><li>Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Send out two product Avs to consumers. </li></ul></ul><ul><ul><ul><li>The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts. </li></ul></ul></ul><ul><ul><ul><li>A specific Product AV was sent to consumers who filled in a lead generation form </li></ul></ul></ul>
  21. 21. Campaign Reporting Module
  22. 22. Campaign Reporting Module
  23. 23. Analytics & Number – Essentials <ul><li>Bajaj Pulsar 135LS </li></ul><ul><li>SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- http://mvid.in/5v </li></ul>SMS Distribution 2.5 Lakhs Video Clicks 3317 CTR 1.32%
  24. 24. Case study ll – 5 Star <ul><li>Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival </li></ul><ul><li>(IIT Mumbai). Activity involved submission of ‘kho jaye’ entries </li></ul><ul><li>(image/videos) from students through branded bluetooth kiosks across </li></ul><ul><li>the campus. </li></ul><ul><li>Ask : Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends. </li></ul><ul><li>Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter. </li></ul>
  25. 25. Campaign Reporting Module
  26. 26. Individual MAGICLINK data
  27. 27. Application and Web Development
  28. 28. Zee Cinema Interactive Bollywood Destination <ul><li>www.zeecinema.com </li></ul>
  29. 29. Times of India - Lavasa Women’s Drive Website for registrations and voting app <ul><li>www.lavasawomensdrive.com </li></ul>
  30. 30. Christians in India - Times of India Social networking site for Christians in India <ul><li>www.christianinindia.com </li></ul>
  31. 31. Christians in India - Times of India Social networking site for Christians in India
  32. 32. Tata Motors - Indica Vista Unique online destination & 3d interactive model of the car <ul><li>www.indicavista.com </li></ul>
  33. 33. Tata Motors (Indica Vista) Comics, Apps & more <ul><li>www.changeseverything.in </li></ul>
  34. 34. ITZ Cash Lead Generation using social media <ul><li>www.itzlife.in </li></ul>
  35. 35. Virals
  36. 36. Axis Bank Viral for Consumer Education – Mutual Funds on call <ul><li>Click to watch - </li></ul><ul><li>http://www.youtube.com/my_videos?feature=mhw4 </li></ul>
  37. 37. Axis Bank Viral for Consumer Education – Mutual Funds on call
  38. 38. Hindustan Times Contest for Hindustan Times targeting Mumbai City ‘MunnaBhai & Circuit get rich with HT’ <ul><li>Click to watch - </li></ul><ul><li>http://www.youtube.com/watch?v=9RIUUVASaKg&feature=related </li></ul>
  39. 39. DHL University Express ‘Baap ki galti..Bete be palti’ <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=IdhiSfdK6R0 </li></ul>
  40. 40. NIIT ‘Birthday gift for the Chairman? How about an NIITian?’ <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=qM8WzkXq8Us </li></ul>
  41. 41. Jagori – Safe Delhi Campaign <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=IdhiSfdK6R0 </li></ul>
  42. 42. Jagori – Safe Delhi Campaign <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=IdhiSfdK6R0 </li></ul>
  43. 43. Bharat Petroleum – MAK Lubricants <ul><li>Click to watch – </li></ul><ul><li>http://www.maklubricants.com/Make_It_possible/index.html </li></ul>
  44. 44. Bharat Petroleum – MAK Lubricants <ul><li>Click to watch – </li></ul><ul><li>http://www.maklubricants.com/Make_It_possible/index.html </li></ul>
  45. 45. Thank you

×