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Social Media Optimization

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Transcript

  • 1. Phonethics Mobile Media Digital Creative
  • 2. Agenda
    • Credentials
    • Social Media Management
      • Content Led Social Media
      • Social Media Presence Management
      • Magic Link
    • Applications and Web Development
    • Virals
  • 3. Credentials
    • Digital AOR for SOTC KUONI
      • Handling 8 diverse travel related products
    • Digital AOR for Nissan Motors
      • Handling 3 cars (Teana, XTrail and 370Z)
  • 4. Our Clients
  • 5. Social Media Management
  • 6. Content Led Social Media Social Network Applications, Niche social networks, webcomics,games
  • 7. Christians in India - Times of India Social networking site for Christians in India
  • 8. Raffles Design International Face book Application to upload / share / rate creatives by students
  • 9.
    • www.zeecinema.com
    Zee Cinema Integrated Social Media applications
  • 10. Royal Sundaram - italk http://italk.royalsundaram.in/
  • 11. Cadbury Bourneville Comic series based on ‘The Legend of Bourneville’
    • www.the-dark-truth.com
  • 12. Social Media Presence Management
  • 13. Nissan 370Z India Fan Page http://www.facebook.com/Nissan.370Z.India
  • 14. Cadburys Bournville Social Media Management
  • 15. SOTC – Social Media Management http://twitter.com/sotctours
  • 16. SOTC-Social Media Management www.facebook.com/sotctours
  • 17. Magic Link Social Media and Mobile Connectivity
  • 18. Magic Link
      • Single URL that can be promoted on
      • social media and accessed on mobiles
      • Optimized experience for the user
      • on PC & mobiles (any screen size)
      • Detailed reports & tracking
      • Viral impact - Harness the power of social media and mobile
  • 19. Applications of Magic Link
    • Branding
    • Lead generation
    • Brand community creation
    • Product launches
    • Customer education
    • Time bound promos
    • Branded media channel
    • Loyalty programs
    • Consumer Survey & pre-testing of ads / new launches
    • Brand activation at events
  • 20. Case Study l : Bajaj Pulsar 135LS
    • Brand Background:
      • Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC.
    • ASK:
      • Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video
    • Solution:
      • Send out two product Avs to consumers.
        • The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts.
        • A specific Product AV was sent to consumers who filled in a lead generation form
  • 21. Campaign Reporting Module
  • 22. Campaign Reporting Module
  • 23. Analytics & Number – Essentials
    • Bajaj Pulsar 135LS
    • SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- http://mvid.in/5v
    SMS Distribution 2.5 Lakhs Video Clicks 3317 CTR 1.32%
  • 24. Case study ll – 5 Star
    • Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival
    • (IIT Mumbai). Activity involved submission of ‘kho jaye’ entries
    • (image/videos) from students through branded bluetooth kiosks across
    • the campus.
    • Ask : Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends.
    • Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter.
  • 25. Campaign Reporting Module
  • 26. Individual MAGICLINK data
  • 27. Application and Web Development
  • 28. Zee Cinema Interactive Bollywood Destination
    • www.zeecinema.com
  • 29. Times of India - Lavasa Women’s Drive Website for registrations and voting app
    • www.lavasawomensdrive.com
  • 30. Christians in India - Times of India Social networking site for Christians in India
    • www.christianinindia.com
  • 31. Christians in India - Times of India Social networking site for Christians in India
  • 32. Tata Motors - Indica Vista Unique online destination & 3d interactive model of the car
    • www.indicavista.com
  • 33. Tata Motors (Indica Vista) Comics, Apps & more
    • www.changeseverything.in
  • 34. ITZ Cash Lead Generation using social media
    • www.itzlife.in
  • 35. Virals
  • 36. Axis Bank Viral for Consumer Education – Mutual Funds on call
    • Click to watch -
    • http://www.youtube.com/my_videos?feature=mhw4
  • 37. Axis Bank Viral for Consumer Education – Mutual Funds on call
  • 38. Hindustan Times Contest for Hindustan Times targeting Mumbai City ‘MunnaBhai & Circuit get rich with HT’
    • Click to watch -
    • http://www.youtube.com/watch?v=9RIUUVASaKg&feature=related
  • 39. DHL University Express ‘Baap ki galti..Bete be palti’
    • Click to watch –
    • http://www.youtube.com/watch?v=IdhiSfdK6R0
  • 40. NIIT ‘Birthday gift for the Chairman? How about an NIITian?’
    • Click to watch –
    • http://www.youtube.com/watch?v=qM8WzkXq8Us
  • 41. Jagori – Safe Delhi Campaign
    • Click to watch –
    • http://www.youtube.com/watch?v=IdhiSfdK6R0
  • 42. Jagori – Safe Delhi Campaign
    • Click to watch –
    • http://www.youtube.com/watch?v=IdhiSfdK6R0
  • 43. Bharat Petroleum – MAK Lubricants
    • Click to watch –
    • http://www.maklubricants.com/Make_It_possible/index.html
  • 44. Bharat Petroleum – MAK Lubricants
    • Click to watch –
    • http://www.maklubricants.com/Make_It_possible/index.html
  • 45. Thank you