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Search Engine Marketing

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Transcript

  • 1. Search Engine Marketing
  • 2. Clients
  • 3. Our Expertise
    • Deep Knowledge of Text Ads
    • Creative expertise to create SWF/GIF images for clutter breaking banner ads
    • Exact Targeting
      • City Specific Ads
      • Campaigns for NRI audience in USA/UK/Gulf
      • Ethnic Audience
    • Sectoral Focus
    • Ability to write ads in multiple vernacular languages
    • Integrate SEM campaigns holistically in a larger digital plan
    • Strong content focus to create engaging landing pages
    • Expertise in both branding initiatives( Low CPC ) and lead focused campaigns ( Low CPL )
  • 4. Case Studies
  • 5. SOTC
    • Ask : Inform prospective customers about SOTCs new tour packages and offers
    • Our Opportunity:
      • Holiday Season. Spike in holiday related search
    • Insight:
      • Should reach out to specific audience with related communication
      • Vernacular ads to run in 2 tier cities
      • A simple clutter free landing page for taking enquiries
    • Result:
      • A high Click to Lead ratio of 20%
      • Seamless movement of quality leads from search to Click to Lead
      • Leads at a much lower cost than initial expectation
  • 6. SOTC Landing Page
  • 7. Nissan
    • Ask :
      • Introduce Nissan to the Indian consumer.
      • Branding Activity for Nissans three newly launched cars
    • Our Opportunity:
      • Legacy of the Nissan brand Internationally and subsequent intrigue in the Indian Consumer
    • Result:
      • Phenomenal CTRs
      • Low CPCs
      • Leads generated and delivered through an LMS system
  • 8. Nissan LMS + SEM Integration
  • 9. SOTC TOURS NRI Campaign
    • Ask:
      • Reach out to Indian community settled in USA/UK/Gulf and other countries
    • Opportunity:
      • Clutter Breaking communication to talk exclusively to NRIs
      • Use vernacular language, intuitive text ads to relate only to NRI community
      • Googles proprietary targeting tools to target logged in users of major websites in USA/Gulf. Ex: Nytimes, WSJ, The Newyorker.
      • Only people of ‘Indian ethnicity’ were targeted.
  • 10. Thank You