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combine social and mobile

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  1. 1. Send2mobile © * *Powered by Tapioca @ Qualcomm Mobile bookmarking & multimedia delivery service
  2. 2. Send2mobile <ul><li>Powered by Phonethics Mobile Media (P) Ltd </li></ul><ul><li>( ) </li></ul><ul><li>Easy to use widget to send multimedia from the internet (PC) to Mobile </li></ul><ul><li>PC to Mobile conversion on the fly </li></ul><ul><li>Enterprise solutions </li></ul>
  3. 3. Send2mobile : timeshifting <ul><li>Your media is stored on the user’s send2mobile dashboard (web & wap) for future access </li></ul><ul><li>User can share your content via sms / wap link / web link </li></ul><ul><li>Build a massive social media audience by combining Mobile phones and social media </li></ul>
  4. 4. Messaging Growth:Facebook/Twitter/SMS Sources: Facebook, Twitter, Tapioca Mobile, Verizon, ATT Emerging Markets U.S. U.S. primarily a PC-based country. Able to virally share media links, videos, etc. Emerging Markets primarily phone-based regions. Can not virally share media links, videos, etc. India is now only behind the U.S. in Twitter usage & 5th in the world in Facebook usage. - BBH ” “ We [Facebook] are the ultimate tool for viral video distribution. - Ethan Beard, Director of Facebook Developer Platform ” “ 4,146,723 followers 1,765,991 followers 1,068,010 followers 1,621,497 followers 981,067 followers 768,616 followers Twitter Massive effect on US Media Twitter Minor effect on Emerging Markets Media 3,538 followers 4,354 followers 5,745 followers 223 followers 6,750 followers 995 followers 13,532 followers 36,168 followers
  5. 5. Mobile: the gateway to internet in India (emerging markets) Social Networking Mobile Data = Access to Brand New World SMS (P2P and Services) El Paso, TX #1 Texting City in US WAP Unconnected 75% (4.8 Billion People) Mobile = Their New PC-Internet Desperately want Mobile-Focused Content Univision Survey: 4 Videos/Day Want Cool Ringtones? surfgurl: are you going to see the b-side players? rockojock : where are they playing and when? surfgurl: canes in pb this sat 3G Needs Catalyst Mobile = PC On-The-Go Open to Mobile Services When Away from PC Will Request One-Offs (Concerts, Coupons, etc.) Connected 25% ( 1.2 Billion People) Social Networking & Apps/Widgets/Games Corporate/ Personal Email HTML Browsing Mobile Data = Primarily Extension to PC Internet World Email HTML Browsing Social Networking Games/Apps/Widgets 3G Already Happening
  6. 6. Phonethics: content survey 59 %
  7. 7. SN Search for Media Mail MM Smart Phone Daily PC Content for Commute Personal Internet Pull Media Low Search on the go High Low Partial Mobile Low
  8. 8. A new audience <ul><li>3 types of users </li></ul><ul><li>Connected : sophisticated users, ‘on the go’ is the delight factor </li></ul><ul><li>Unconnected: simple ‘push’ based content </li></ul><ul><li>Partially connected / semi connected: need media, primary multimedia enabled internet device is mobile </li></ul><ul><ul><li>This audience wants to ‘timeshift’ the media experience and consume through a personal device at their convenience </li></ul></ul>
  9. 9. Challenges <ul><li>Inconsistent Multimedia experience </li></ul><ul><li>Discovery </li></ul><ul><li>Monetisation </li></ul><ul><li>Viral spread using Social Media </li></ul>
  10. 10. Challenges: Solved <ul><li>Inconsistent Multimedia experience </li></ul><ul><ul><li>Any mobile device send text/image/video </li></ul></ul><ul><ul><li>Auto conversion to mobile friendly format </li></ul></ul><ul><li>Discovery </li></ul><ul><ul><li>On site Widget & icon </li></ul></ul><ul><ul><li>Discover Offline : Connect Online </li></ul></ul><ul><ul><li>Access the Unconnected Audience – </li></ul></ul><ul><ul><li>send2mobile from article magazine / outdoor / TV program </li></ul></ul><ul><ul><li>User send SMS to receive additional (premium) content </li></ul></ul><ul><ul><li>User Texts Page no. of the publication and premium media is pushed to the user </li></ul></ul><ul><li>Monetisation </li></ul><ul><ul><li>Deliver ads (WAP + SMS) Graphical units on individual articles / videos </li></ul></ul><ul><ul><li>Graphical units on individual articles / videos </li></ul></ul><ul><ul><li>Leverage send2mobile ad network to monetise fragmented content sent2mobile (articles, videos etc) </li></ul></ul><ul><ul><li>Deliver paid subscriptions </li></ul></ul><ul><li>Viral spread using Social Media </li></ul><ul><ul><li>Any social media platform </li></ul></ul><ul><ul><li>redirect to tw/fb page depending on where the user accesses the link </li></ul></ul><ul><ul><li>PC : mobile inter-operability </li></ul></ul><ul><ul><li>users can access same link via PC / Mobile, optimised experience </li></ul></ul>
  11. 11. Check out the new awesome Zombieland Trailer! Click . 2. Video Interactivity Reply Back Social Media Interactivity SMS Reply 1. Viral Optimization/Measurement PC User Full Web Page With HD Video Each Retweet Recipient Optimal Multimedia For Their Device/App Mass-Market Phone User Basic Tweet/Video Tweet back #2012 @ TapMovies for another trailer Tweet back #2012 @ TapMovies Reply ‘2012’ for another trailer! Reply ‘2012’ for another trailer! Converged Viral : Plays across social media, devices, platforms
  12. 12. Flexible Styles Flexible Languages Standard Graphical Assets Automated Mobile Media Flexible Placements refresh everything refresh everything Reply “Y” to confirm Standard WAP Logo/Banner Platform Monetisation units Send Details Send Details Reply Details Ad msg Vid Vid Commercial Video Call-to-Action “ Reply ‘Y’ to confirm”
  13. 13. Convergence: delivered <ul><ul><li>publisher </li></ul></ul>
  14. 14. Analytical Reports Analytics