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Magic Link Case Studies



Deliver high quality video via SMS, allow people to share with their social networks or simply sending a SMS !

Deliver high quality video via SMS, allow people to share with their social networks or simply sending a SMS !

Mobile Virals made simple



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    Magic Link Case Studies Magic Link Case Studies Presentation Transcript

    • Magic Link Reaching on-the-go customers Phonethics Mobile Media
    • Magic Link
        • Single URL that can be promoted on
        • social media and accessed on mobiles
        • Optimized experience for the user
        • on PC & mobiles (any screen size)
        • Detailed reports & tracking
        • Viral impact - Harness the power of social media and mobile
    • One link to unite them all.. Deliver Manage Content Viral, TV Commercials, Jingles Contests: 2 way sms, email response, data Distribute Coupons special offers, discounts, group coupons, limited edition trials, loyalty programs etc
    • Applications of Magic Link
      • Branding
      • Lead generation
      • Brand community creation
      • Product launches
      • Customer education
      • Time bound promos
      • Branded media channel
      • Loyalty programs
      • Consumer Survey & pre-testing of ads / new launches
      • Brand activation at events
    • Case Study l : Bajaj Pulsar 135LS
      • Brand Background:
        • Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC.
      • ASK:
        • Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video
      • Solution:
        • Send out two product Avs to consumers.
          • The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts.
          • A specific Product AV was sent to consumers who filled in a lead generation form
    • Campaign Reporting Module
    • Campaign Reporting Module
    • Analytics & Number – Essentials
      • Bajaj Pulsar 135LS
      • SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- http://mvid.in/5v
      SMS Distribution 2.5 Lakhs Video Clicks 3317 CTR 1.32%
    • Case study ll – 5 Star
      • Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival
      • (IIT Mumbai). Activity involved submission of ‘kho jaye’ entries
      • (image/videos) from students through branded bluetooth kiosks across
      • the campus.
      • Ask : Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends.
      • Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter.
    • Campaign Reporting Module
    • Individual MAGICLINK data
    • Thank You