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Education Case Studies Presentation Transcript

  • 1.  
  • 2. Education Case Studies
    • Phonethics Mobile Media (P) Ltd.
  • 3. Education - Clients
  • 4. Media Vehicles Used for Brands
    • Online media buying – British Council, Strategy Academy
    • Viral – NIIT,DHL
    • Face book Application – Raffles Design Institute
    • SEM- British Council, Strategy Academy, Vidhamandir
    • SMO-British Council, Strategy Academy, Vidhamandir,DHL
  • 5. British Council
    • Objective –
    • To get maximum number of applications for the British Council ‘Scotland Scholarships’.
    • Communicate the scholarship to the student community in general to build awareness.
    • Solution –
    • Facebook  + Orkut + Google (display ads )
    • SMO (Social media optimization)
    • SEM (Search engine marketing)
    • Online PR ( Email marketing )
    • Total Reach–
    • SEM-Clicks 6,399,
    • impressions 3,283,101
    • SMO-Clicks 14,579
    Web Link: http://www.scotlandscholarship.com/
  • 6. Strategy Academy
    • Online course founded by Prof.Ranjan Das (IIM Calcutta)
    • Objective –
    • Increase awareness amongst working professionals about the course
    • Manage Social Media presence for the institute – establish as a thought leader in ‘Strategy education’
    • Solution –
    • Facebook + Google (display ads )
    • Active content management on Social Media (Facebook & LinkedIn Profiles)
    • SEM (Search engine marketing)
    • Total Reach–
    • *Campaign Live from March 10 th 2010 onwards
    • SEM-Clicks 1813
    • Impressions 1,287,938
    • Facebook Group- 130 members
    • Facebook Group: http://www.facebook.com/?ref=home#!/group.php?gid=111769848836099&ref=ts
  • 7. Vidyamandir
    • Objective –
    • To promote the entrance exam for IITJEE Coaching classes run by Vidyamandir
    • Solution –
    • Creation of a single page ‘registration website’
    • Quick to load with a clear call to action
    • Promotion of this single page website through:
    • Highly targeted Social media marketing to
    • groups / communities of 15+ school children
    • 2. SEM (Search engine marketing)
    • Total Reach–
    • *Campaign Live from March 28 th 2010 onwards
    • SEM-Clicks 2599
    • Impressions 1,055,554
    • SMO-Clicks 2357
    • Web Link: http://anomaly.in/iitsc/
  • 8. Raffles Design Institute
    • Objective –
    • Branded Interactive Social Media application
    • Solution –
    • Interactive Face book Application to upload
    • their own creatives
    • Visitors to the app can share / rate
    • these creatives
    • Managed by students
    • Web Link: http://www.secretsauce.in/projects/phonethics/
  • 9. NIIT
    • Brand- NIIT
    • Objective –
    • To create a viral video along the same theme as the Television commercials.
    • Solution –
    • A story that builds on the ‘NIIT students are precious to employers’ premise established by the TVC
    • Job Scope
    • Scripting
    • Conceptualization
    • Animation
    • Sound Effects
    • Link to viral
    • http://www.youtube.com/watch?v=qM8WzkXq8Us
  • 10. DHL
    • Objective –
    • To promote a product targeted at students applying to international universities
    • Solution –
    • Viral – the script employs a Bollywood style approach and pitches the DHL University express as the ‘modern’ way of doing things
    • Job Scope –
    • Scripting
    • Conceptualization
    • Animation
    • Sound Effects
    • 2. SMO (Social media optimization)
    • Highly targeted social media campaign on
    • Facebook and Orkut
    • Link to viral
    • http://www.youtube.com/watch?v=IdhiSfdK6R0
  • 11.
    • Thank you
    • Khushboo Sanghvi
    • M – 9769267959
    • E – khushboo@phonethics.in