Hot spots around the car The car itself could change – take on character depending on the environment
Pre - Loader
Neon lights rushing and tracing the shape of the Yeti
Feature scrolls in a corner of the screen like a sci-fi sfx shot
A. Evolve, Unravel, Discover, Edgy
We present the user with several origami-style shapes in a white empty space. Each shape represents a feature of the site holding its content within.
We see for example the car itself in the centre of the stage, further back we see snowflakes and a few large yeti-like footprints on the bottom of the stage.
The user can navigate through this space by mouse or even keyboard. Shortcuts in an expandable menu allow quick access and a overview of the sitemap.
The image of the car will represent all the features of the car itself, ie the interior and exterior shown through images, video, text. Different section on the car can be selected directly, ie the wheels would lead you to the info of everything wheel related.
The snowflakes might represent all the news, awards, faq, reviews...The large footprints will hold the content to the dealers, price, downloads, test drive and contact....
Once the user selects a shape or a part of it, this unfolds in front of him - like an origami
shape would - and finally fills the space with an image.
A menu and intuitive navigation allows the user to view the content. Videos, images & text can be shown in an overlay.
The user then can close the paper again and explore other sections of the car by turning
the 3D model or explore the other shapes.
Low bandwidth site
A landing page, where the user chooses between the high & low bandwidth
version of the site.
The complex side of the site will be built in Papervision 3D.
The low bandwidth version will be similar to a sitemap and all content is easily accessible.
However we can still offer the Augmented Reality functionality
The pre-loader will simply show the Yeti folding & unfolding in different avatars, highlighting a feature with every unique avatar
Gulliver’s travels: explore, discover, break free
Q: Who has Right of Way? A: You..the new SuperHero..in your Yeti…
Objective of innovation led Features
Reinforce right of way
Tap into keywords that ring true with the audience like Exclusive: Style : Premium
Ideas that are Extendable to Social & Mobile
Create Online properties with depth
High concept artwork
Downloadable as wallpapers
Set-up as a limited edition comic that showcases Key Features of Yeti
Downloadable desktop / social media gadgets
Off-roading gigs across the world
Images, news & videos
Records & daring stunts
Best laps / routes in the world
Cult of Yeti – comic book style graphics that showcase innovations / features
Download, Print and assemble your Yeti
MagicLink – get Yeti Videos / TVC on your mobile
High concept artwork Downloadable as wallpapers Set-up as a limited edition comic that showcases Key Features of Yeti
Desktop / Social Media / Mobile App Linked to Style, Urban social events, Exclusive holidays, Premium getaways & deals
Yeti – Offroading guide Social Media & Desktop widget
Yeti – Offroading guide Link content to Premium Holidays, Vacations & the Good things in Life