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Digital concepts

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Digital concepts Digital concepts Presentation Transcript

  • Skoda Yeti Website
  • Creative Themes
    • Yeti Everywhere – Environment Dial
    • 3D - Origami inspired
    • C. Yeti’s Travels
  • Environment based Dial
  • Hot spots around the car The car itself could change – take on character depending on the environment
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  • Pre - Loader
    • Neon lights rushing and tracing the shape of the Yeti
    • Feature scrolls in a corner of the screen like a sci-fi sfx shot
  • A. Evolve, Unravel, Discover, Edgy
      • We present the user with several origami-style shapes in a white empty space. Each shape represents a feature of the site holding its content within.
      • We see for example the car itself in the centre of the stage, further back we see snowflakes and a few large yeti-like footprints on the bottom of the stage.
      • The user can navigate through this space by mouse or even keyboard. Shortcuts in an expandable menu allow quick access and a overview of the sitemap.
      • The image of the car will represent all the features of the car itself, ie the interior and exterior shown through images, video, text. Different section on the car can be selected directly, ie the wheels would lead you to the info of everything wheel related.
      • The snowflakes might represent all the news, awards, faq, reviews...The large footprints will hold the content to the dealers, price, downloads, test drive and contact....
      • Once the user selects a shape or a part of it, this unfolds in front of him - like an origami
      • shape would - and finally fills the space with an image.
      • A menu and intuitive navigation allows the user to view the content. Videos, images & text can be shown in an overlay.
      • The user then can close the paper again and explore other sections of the car by turning
      • the 3D model or explore the other shapes.
  • Low bandwidth site
    • A landing page, where the user chooses between the high & low bandwidth
    • version of the site.
    • The complex side of the site will be built in Papervision 3D.
    • The low bandwidth version will be similar to a sitemap and all content is easily accessible.
    • However we can still offer the Augmented Reality functionality
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    • The pre-loader will simply show the Yeti folding & unfolding in different avatars, highlighting a feature with every unique avatar
  • Gulliver’s travels: explore, discover, break free
  • Q: Who has Right of Way? A: You..the new SuperHero..in your Yeti…
  • Objective of innovation led Features
      • Reinforce right of way
      • Tap into keywords that ring true with the audience like Exclusive: Style : Premium
      • Ideas that are Extendable to Social & Mobile
      • Create Online properties with depth
      • High concept artwork
            • Downloadable as wallpapers
            • Set-up as a limited edition comic that showcases Key Features of Yeti
        • Downloadable desktop / social media gadgets
      • Off-roading gigs across the world
            • Images, news & videos
            • Records & daring stunts
            • Best laps / routes in the world
    Suggested Features
  • Suggested Features
    • Cult of Yeti – comic book style graphics that showcase innovations / features
    • AR
    • Download, Print and assemble your Yeti
    • MagicLink – get Yeti Videos / TVC on your mobile
  • High concept artwork Downloadable as wallpapers Set-up as a limited edition comic that showcases Key Features of Yeti
  • Desktop / Social Media / Mobile App Linked to Style, Urban social events, Exclusive holidays, Premium getaways & deals
  • Yeti – Offroading guide Social Media & Desktop widget
  • Yeti – Offroading guide Link content to Premium Holidays, Vacations & the Good things in Life
  • Yeti – Offroading guide On-going property Hassle-free content updation – curated from multiple sources
  • Mocial Game – Gone in 60 Seconds
    • Mobile & Social game
    • Answer a few quick questions about the Yeti
    • Take it for spin – get an exclusive personalised video on your mobile
    • Auto Post to your Social Network
    • When someone takes the car away, the next viewer sees an empty space for 1 second before the car loads up again
  • Answer a few quick questions about the Yeti Log in using your social ID
  • See & Post to a Social News-Stream
  • Enter your Mobile no. & receive an exclusive personalised video* *MagicLink – Qualcomm licensed social & mobile video delivery technology 2010
  • Enjoy the Right of Way..
  • Thank You 