Video marketing for real estatePresentation Transcript
Video Doesn’t Replace Pictures
Go Crazy Taking Pictures!!
TAKE AT LEAST 25 PHOTOS TAKE PHOTOS FOR PANORAMICS UPLOAD 25 PHOTOS TO MLS USES PANORAMIC AND OTHERS FOR VIRTUAL TOUR All sent to : Realtor.com, C21.com, Trulia, Zillow and many others… AUTOMATICALLY
Paint a Picture with Descriptions
Paint with KEYWORDS
Keywords are the words or phrases in the
content of your website that someone is
most likely to use when searching for
i.e. “real estate in san antonio”
Search “Google Keyword Tool”
Syndicates to 30 + sites
Social Media Sharing
CONVERT TO VIDEO
Take LOTS of Pictures Upload 25 and Virtual Tour to MLS Provide Vivid Descriptions Use Keywords as much as possible Post pictures and tours to Social Media Sites Post Pics to Flikr and/or Photobucket CONVERT VIRTUAL TOUR TO VIDEO This brings us to our main Subject
2010 Stats Show Pictures More Helpful to
Consumers than Video.
I would have been SHOCKED Otherwise!
TEXAS REALTORS HAVE NOT STARTED
USING VIDEO MARKETING.
MOST WHO HAVE DO NOT DO IT WELL.
YOU CAN CHOOSE NOT TO USE VIDEO
BECAUSE NOBODY ELSE IS DOING IT
YOU CAN CHOOSE TO DO
VIDEO… BECAUSE NOBODY ELSE IS DOING IT.
THIS IS THE FUTURE
THE FUTURE IS NOW!
DON’T MISS YOUR EXIT!
Without a doubt, all indicators are pointing to 2011 as being the year that online video reaches a full tipping point. Web video marketing content is being viewed via mobile appliances , tablets and through social networking sites. It is becoming clear that organizations without video content are missing opportunities to connect with audiences . Marketers are incorporating online video into their direct communications efforts because it is an effective way to engage an audience.
A study recently published by Ad- ology Research found that 45.5% of small businesses plan to increase their use of online video in 2011 - a 28% increase over 2010. According to MarketingSherpa , 62% of B2B marketers incorporate online video content into their social media campaigns
The reason for web video marketer's dominance on 2011 marketing forecasts can be best summarized by Ragan.com :' Companies and consumers increasingly will rely on video to provide information and behavioral cues that are not otherwise present in texts, tweets and status updates, making video a critical component of the public perception of brands.
2 REASONS TO USE VIDEO Differentiate More Listings
GET MORE LISTINGS ! USE…
STOP THINKING LIKE THE AVERAGE BEAR
Get as many appointments as possible (because you have something really cool to show potential sellers!)
SELLERS WILL NOT BE COMPARING APPLES TO APPLES. WHICH ONE WOULD YOU CHOOSE? WHY?
MORE LIKE COMPARING THE FLINTSTONES TO THE JETSONS
KEYS TO VIDEO SUCCESS
MAKE AS MANY VIDEOS AS POSSIBLE
TAKE SHORT WALKING VIDEO TOURS OF YOUR LISTINGS
OTHER AGENT LISTINGS
GET PERMISSION FROM OTHER AGENTS AND DO THE SAME.
THEN SHARE WITH THE WORLD Upload to YouTube and TUBE MOGUL