Video marketing for real estate

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  • 1. Video Marketing
  • 2. Video Doesn’t Replace Pictures
  • 3. Go Crazy Taking Pictures!!
  • 4. TAKE AT LEAST 25 PHOTOS TAKE PHOTOS FOR PANORAMICS UPLOAD 25 PHOTOS TO MLS USES PANORAMIC AND OTHERS FOR VIRTUAL TOUR All sent to : Realtor.com, C21.com, Trulia, Zillow and many others… AUTOMATICALLY
  • 5. Paint a Picture with Descriptions
  • 6. Paint with KEYWORDS
    • Keywords are the words or phrases in the
    • content of your website that someone is
    • most likely to use when searching for
    • something online
    • i.e. “real estate in san antonio”
  • 7. Search “Google Keyword Tool”
    • Single photos
    • Panoramics
    • Syndicates to 30 + sites
    • Descriptions!!
    • Social Media Sharing
    • CONVERT TO VIDEO
  • 8. Take LOTS of Pictures Upload 25 and Virtual Tour to MLS Provide Vivid Descriptions Use Keywords as much as possible Post pictures and tours to Social Media Sites Post Pics to Flikr and/or Photobucket CONVERT VIRTUAL TOUR TO VIDEO This brings us to our main Subject
  • 9.
    • 2010 Stats Show Pictures More Helpful to
    • Consumers than Video.
    I would have been SHOCKED Otherwise!
  • 10. WHY???
    • TEXAS REALTORS HAVE NOT STARTED
    • USING VIDEO MARKETING.
    • MOST WHO HAVE DO NOT DO IT WELL.
    • YOU CAN CHOOSE NOT TO USE VIDEO
    • BECAUSE NOBODY ELSE IS DOING IT
    • OR ..
  • 11.
    • YOU CAN CHOOSE TO DO
    • VIDEO… BECAUSE NOBODY ELSE IS DOING IT.
  • 12. THIS IS THE FUTURE
    • THE FUTURE IS NOW!
    DON’T MISS YOUR EXIT!
  • 13. Without a doubt, all indicators are pointing to 2011 as being the year that online video reaches a full tipping point. Web video marketing content is being viewed via mobile appliances , tablets and through social networking sites. It is becoming clear that organizations without video content are missing opportunities to connect with audiences . Marketers are incorporating online video into their direct communications efforts because it is an effective way to engage an audience.
  • 14. A study recently published by Ad- ology Research found that 45.5% of small businesses plan to increase their use of online video in 2011 - a 28% increase over 2010. According to MarketingSherpa , 62% of B2B marketers incorporate online video content into their social media campaigns
  • 15. The reason for web video marketer's dominance on 2011 marketing forecasts can be best summarized by Ragan.com :' Companies and consumers increasingly will rely on video to provide information and behavioral cues that are not otherwise present in texts, tweets and status updates, making video a critical component of the public perception of brands.
  • 16. 2 REASONS TO USE VIDEO Differentiate More Listings
  • 17. GET MORE LISTINGS ! USE…
  • 18. STOP THINKING LIKE THE AVERAGE BEAR
  • 19. Get as many appointments as possible (because you have something really cool to show potential sellers!)
  • 20. SELLERS WILL NOT BE COMPARING APPLES TO APPLES. WHICH ONE WOULD YOU CHOOSE? WHY?
  • 21. MORE LIKE COMPARING THE FLINTSTONES TO THE JETSONS
  • 22. KEYS TO VIDEO SUCCESS
    • MAKE AS MANY VIDEOS AS POSSIBLE
      • Self Promotional
      • Mortgage Updates
      • Video Tours
      • City Sites
      • Subdivisions
      • New homes
  • 23. ABOVE ALL
    • LISTINGS!!
    • TAKE SHORT WALKING VIDEO TOURS OF YOUR LISTINGS
    • OTHER AGENT LISTINGS
    • GET PERMISSION FROM OTHER AGENTS AND DO THE SAME.
  • 24. THEN SHARE WITH THE WORLD Upload to YouTube and TUBE MOGUL
  • 25. CRAIGSLIST VIDEO AD
    • WHY? –
      • Drive Leads.
      • Get Traffic.
      • Impress Your Seller.
      • Show Potential Sellers.
      • DOMINATE CRAIGSLIST
  • 26. CHECK THIS OUT
  • 27. You Tube Set Up
    • Create an Account
    • Upload Video
    • Fill Out Information – Be thorough
    • Use Keywords
    • Use “google key word tool”
  • 28. Visual Tour Conversion
    • Easy to do
    • Not same as video
    • Gives you YouTube presence
    • No reason not to
  • 29. Become VIRAL
    • You want to spread your videos
    • Post them EVERYWHERE!
    • MAKE ADS (as in prior example)
    • Send to friends
    • Post on
      • Blog
      • Facebook
      • Twitter
      • Website
      • Ask Friends to “like” and “share”
      • Ask Seller to “like and “share”
      • Syndicate using TUBE MOGUL