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Updated craigslist
Updated craigslist
Updated craigslist
Updated craigslist
Updated craigslist
Updated craigslist
Updated craigslist
Updated craigslist
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Updated craigslist
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Updated craigslist

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  • 1. Step-by-Step instructions to make craigslist work for you. MARKETING SUCCESS
  • 2. THE GOAL <ul><li>MAKE POSTING ADS ON CRAIGSLIST SO EASY THAT A BABY CAN DO IT! </li></ul>
  • 3. Contents <ul><li>Why Use Craigslist pg 3 </li></ul><ul><li>Part 1- Setup and Ad Posting pg 4 </li></ul><ul><li>Part 2 – Photobucket Setup pg 18 </li></ul><ul><li>Part 3 – Types of ads pg 26 </li></ul><ul><li>Part 4 - Creating HTML ads pg 36 </li></ul><ul><li>Part 5 – 7 steps to success pg 40 </li></ul><ul><ul><ul><ul><li>1 Choose Strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pick a Niche or two </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Write Out Headlines in advance </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Craigslist headline examples </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Post according to a schedule </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Track results/duplicate success </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow Up </li></ul></ul></ul></ul><ul><li>Part 6 – Conclusion pg 55 </li></ul><ul><li>Contact Information pg 58 </li></ul>
  • 4. Why Use Craigslist <ul><li>Free </li></ul><ul><li>Easy </li></ul><ul><li>More than 50 million users in US alone </li></ul><ul><li>40.8 Million visits per month </li></ul><ul><li>17% $0 – 30k 25% $30 – 60k 27% $60 – 100k 32% $100k+ </li></ul><ul><li>43% College Graduates </li></ul>
  • 5. Part 1 <ul><li>CRAIGSLIST </li></ul><ul><li>Setup and </li></ul><ul><li>Ad Posting </li></ul>
  • 6. Click “my account”
  • 7. Sign Up for an account
  • 8. Email and Verification
  • 9. &nbsp;
  • 10. Go to your email and click link
  • 11. Choose Password and Log in
  • 12. Accept Terms
  • 13. YOU’RE IN!! <ul><li>To Post, choose city and select GO! </li></ul>
  • 14. Choose Housing Offered
  • 15. The Real Estate – by broker
  • 16. Add Headline/Specific Location/Posting Description (paste ad) Headline Paste Ad or type text here Location
  • 17. Should Look Like This – click continue button at the bottom
  • 18. If Ad Looks Good, click Continue (if not-edit)
  • 19. Part 2 <ul><li>PHOTOBUCKET </li></ul><ul><li>Setup and Uploading </li></ul><ul><li>(YOU WILL NEED ONLINE IMAGES FOR YOUR ADS) </li></ul>
  • 20. Open PHOTOBUCKET account CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK
  • 21. Fill in all Fields then “sign me up!”
  • 22. You’re In! (No need to buy anything) CLICK UPLOAD NOW TO START UPLOADING PHOTOS
  • 23. Select Photos to upload
  • 24. Choose the file and click OPEN
  • 25. Upload is Complete! NOTICE YOUR IMAGE IS HERE !
  • 26. Click the image to Expand We will be needing the IMAGE URL located here labeled IMG CODE Just click and it will show “copied.”
  • 27. Part 3 <ul><li>TYPES </li></ul><ul><li>OF ADS </li></ul>
  • 28. Types of Ads <ul><li>Plain Text with uploaded photos </li></ul><ul><li>Html code (Visual Tours, Real Bird, Postlets) </li></ul><ul><li>Agent Html Ads </li></ul><ul><li>“ Off Page” Ads – Direct to a landing page </li></ul><ul><li>NOTE: </li></ul><ul><li>Never Post an ad without an </li></ul><ul><li>Image attached. </li></ul><ul><li>Craigslist ads w/o photos can be </li></ul><ul><li>eliminated with the click of a mouse. </li></ul>
  • 29. Quality AND Quantity <ul><li>Must be smart about posts </li></ul><ul><li>Posts must quality (check spelling, grammar, etc) </li></ul><ul><li>Truthful – DO NOT offer anything you do not have </li></ul><ul><li>TREC Compliance – Always adhere to TREC advertising rules. </li></ul>
  • 30. Sample of the Text Ad
  • 31. Sample of the Flyer Ad (can be anything you want)
  • 32. Sample of RealBird Craigslist Ad
  • 33. Sample of Visual Tour Ad
  • 34. Sample of a “Niche” Ad
  • 35. “ Off Page” ad sends viewers to a landing/lead capture page.
  • 36. Flyer to Landing Page (website/lead capture page)
  • 37. Part 4 <ul><li>Creating HTML Ads </li></ul>
  • 38. CREATE YOUR OWN HTML ADS <ul><li>Keep these instructions to customize your </li></ul><ul><li>personal ad codes. </li></ul>&lt;center&gt;&lt;a href=&amp;quot; http://form.jotform.com/form/13053130707 &amp;quot;&gt;&lt;img src=&amp;quot; http://i1119.photobucket.com/albums/k634/Rick_Tankersley/zero-2.jpg &amp;quot;&gt;&lt;/a&gt;&lt;/center&gt; ONE CODE FITS ALL!!
  • 39. Just Change 2 Things in the Code &lt;center&gt;&lt;a href=&amp;quot; http://form.jotform.com/form/13053130707 &amp;quot;&gt;&lt;img src=&amp;quot; http://i1119.photobucket.com/albums/k634/Rick_Tankersley/zero-2.jpg &amp;quot;&gt;&lt;/a&gt;&lt;/center&gt; Replace the url in the quotations with your website/landing page url (do not delete quotations or insert spaces…just replace text) Replace the source (src) url with the url from your Photobucket image (The url ending with .jpg)
  • 40. COPY- PASTE-PREVIEW <ul><li>Once you have change the 2 urls in the </li></ul><ul><li>code, copy and paste them into craigslist. </li></ul><ul><li>You will be shown a preview, make sure the </li></ul><ul><li>code works! </li></ul><ul><li>Please feel free to contact me if you need </li></ul><ul><li>assistance. </li></ul>
  • 41. Part 5 <ul><li>7 STEPS </li></ul><ul><li>TO </li></ul><ul><li>CRAIGSLIST SUCCESS </li></ul>
  • 42. 7 Steps to Craigslist Success <ul><li>Now that you know how and why </li></ul><ul><li>You to use craigSlist, we will </li></ul><ul><li>discuss the 7 Steps to Success! </li></ul>craigslist success
  • 43. 1. CHOOSE STRATEGY <ul><ul><li>WHAT TYPE OF ADS WILL YOU CREATE </li></ul></ul><ul><ul><li>RECOMMEND A COMBINATION </li></ul></ul><ul><ul><li>TEXT, HTML, GRAPHIC, OFF PAGE </li></ul></ul>
  • 44. 2. Pick a Niche or Two <ul><li>Specialization and Differentiation will cause your ads to stand out and get more clicks </li></ul><ul><li>Use niche keywords in title and text to be more searchable </li></ul><ul><ul><li>Foreclosures </li></ul></ul><ul><ul><li>Luxury Homes and Estates </li></ul></ul><ul><ul><li>Waterfront </li></ul></ul><ul><ul><li>Fixer-Uppers </li></ul></ul><ul><ul><li>Golf Course Communities </li></ul></ul><ul><ul><li>Etc </li></ul></ul>
  • 45. 3. Create Ads in Advance – Design Your Campaign <ul><li>Make sure to have ads where you can just “copy and paste” </li></ul><ul><li>This will save time and frustration </li></ul><ul><li>Prepare combinations of Text, Graphic, Visual Tour, Real Bird ads. </li></ul><ul><li>Add to “library” as often as possible </li></ul><ul><li>The MORE THE MERRIER! </li></ul>
  • 46. 4. Write Out Headlines <ul><li>Avoid Blah, Dull, Boring, Unappealing Headlines </li></ul><ul><li>Avoid things like “Beautiful 3/2” “Lovely Home” BORING! </li></ul><ul><li>Use keywords, BUZZ words </li></ul><ul><li>Use Symbols like **** or $$$ to make them POP </li></ul>
  • 47. Craigslist Headline Examples (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>1. BUY A HOME UNDERMARKET VALUE IN 30 DAY OR LESS… GUARANTEED! </li></ul><ul><li>2. SAVE $3,512 WHEN BUYING YOUR NEXT HOME </li></ul><ul><li>3. BUY THIS 3BD, 2BA HOME FOR $30,000 UNDER APPRAISED VALUE </li></ul><ul><li>4. FREE LIST OF BELOW MARKET HOMES THAT’S GUARANTEED TO SAVE YOU A MINIMUM OF $5,000 ON YOUR NEXT HOME PURCHASE </li></ul><ul><li>5. WHO ELSE WANTS TO SAVE $5,400 WHEN BUYING THIS 4BD, 3BA HOME? </li></ul><ul><li>6. BUY THIS 5BD, 2 ½ BA HOME WITH LESS THAN $2,000 </li></ul><ul><li>7. 26 PRE-FORECLOSURE THAT PROVIDE INSTANT EQUITY FOR SMART BUYER </li></ul><ul><li>8. IS SAVING THOUSANDS OF DOLLARS ON THE PURCHASE OF YOUR NEXT HOME WORTH FIVE MINUTES OF YOUR TIME – THAT’S ALL I NEED TO SHOW YOU HOW I DO IT </li></ul><ul><li>9. CALL 1-800-XXX-XXXX TODAY FOR AN EASY WAY TO CUT YOUR HOME BUYING COSTS BY 25% </li></ul><ul><li>10. 21 HOMES YOU CAN BUY WHEN YOU CAN’T GET QUALIFIED </li></ul>
  • 48. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECHNIQUES ANY BUYER CAN USE </li></ul><ul><li>12. TAKE THE 1-MINUTE HOME BUYER TEST BY CALLING US AT XXX-XXXX – 24 HRS </li></ul><ul><li>13. OWN THIS 3 BD, 3 BA HOME THE EASY WAY – JUST $2,000 DOWN AND UNDER $800 A MONTH </li></ul><ul><li>14. THE #1 MOST COST EFFECTIVE THING YOU CAN DO WHEN BUYING A HOME IN THIS TOUGH MARKET </li></ul><ul><li>15. THE 27 STRATEGIES YOU NEED TO HAVE WHEN BUYING A HOME – MISS JUST ONE AND YOU WILL LOSE MONEY </li></ul><ul><li>16. THE 120 SECOND HOME BUYING CHALLENGE – IT COULD BE WORTH THOUSANDS IF YOU FAIL – CALL XXX-XXXX TODAY TO TAKE THE TEST </li></ul>
  • 49. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>17. FREE LIST OF THE 44 BEST INVESTMENT PROPERTIES IN THE METRO AREA </li></ul><ul><li>18. WHY IT NOW MAKES SENSE TO INVEST IN REAL ESTATE – GET YOUR FREE LIST OF UNDERVALUED HOMES TODAY BY CALLING 1-800- XXX-XXXX </li></ul><ul><li>19. WHAT’S YOUR BEST CHANCE TO MAKE MONEY ON THIS CRAZY REAL ESTATE MARKET? THE ANSWER BELOW MAY SURPRISE YOU! 1-800-XXX-XXXX – FREE RECORDED MESSAGE </li></ul><ul><li>20. FREE HOME BUYER EVENT -- FIRST TIMERS AND REPEAT BUYERS BOTH WELCOME! HUNDREDS HAVE BOUGHT HOMES UNDER MARKET VALUE – 1-800-XXX-XXXX TO FIND OUT YOU CAN DO THE SAME </li></ul><ul><li>21. A BUYER MAKES MISTAKE THAT COSTS HIM $22,000 IN SOUTH METRO (CITY) </li></ul>
  • 50. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>22. FREE LIST - 42 VACANT HOMES THAT YOU CAN CLOSE ON (AND MOVE INTO) WITH 3 WEEKS! </li></ul><ul><li>23. SIMPLE 5-STEP PROGRAM FOR BUYING YOUR FIRST HOME IN (CITY) </li></ul><ul><li>24. WHEN REAL ESTATE AGENTS PURCHASE HOMES – HERE’S WHERE THEY LOOK FOR THE BEST DEALS… </li></ul><ul><li>25. LOCAL REAL ESTATE AGENT PROVES 80% OF RENTERS CAN ACTUALLY OWN FOR LESS MONEY PER MONTH – CALL 1-800-XXX-XXXX TO SEE IF YOU ARE APART OF THE 80% </li></ul><ul><li>26. FREE HOME FINDER SERVICE – NO CONTRACTS – NO APPOINTMENTS – YOU LOOK AT YOUR CONVENIENCE </li></ul>
  • 51. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>27. 47 HOMES THAT THE BANKS ARE BEGGING ME TO GET RID OF – AT ANY PRICE! </li></ul><ul><li>28. IS KNOWING HOW TO BUY A HOME WITH $50,000 IN IMMEDIATE EQUITY WORTH $1 TO YOU? </li></ul><ul><li>29. 4 BD, 2 BA HOME THAT OWNER SAYS… “SELL IT TO THE HIGHEST BIDDER BY SUNDAY!” </li></ul><ul><li>30. BUY FROM NO REALTOR… UNTIL YOU’VE ANSWERED THESE FIVE QUESTIONS. 1-800-XXX-XXXX TO GET THE 5 QUESTIONS THAT COST 99% OF ALL BUYERS THOUSANDS AT CLOSING! </li></ul>
  • 52. Even More Headline Examples (examples only! Make No False Claims!) <ul><li>Moving Sale - We Want To Move &amp; You Want To Buy. Let&apos;s Talk! </li></ul><ul><li>In Vegas The House Always Wins. Here Your Offer Wins The House! </li></ul><ul><li>We Need You To Buy, So That We Can Say Bye-Bye </li></ul><ul><li>The Price Is Right - Let&apos;s Make A Deal </li></ul><ul><li>The Key To Owning This Home Is In Your Offer </li></ul><ul><li>It&apos;s Not Complex. It&apos;s A Duplex. You Can Own It And Rent It! </li></ul><ul><li>You Can Own The White House (In San Antonio, Not Washington, DC) </li></ul><ul><li>Don&apos;t Say Goodbye To This Good Buy! </li></ul><ul><li>Looking For A Distressed Seller, Not A Distressed House? </li></ul><ul><li>This House Is A Keeper. It Doesn&apos;t Need A Housekeeper! </li></ul><ul><li>Not A Garage Sale. You Can Buy The Whole House! </li></ul><ul><li>Foreclosure - The Bank Needs Your Good Offer For Closure </li></ul><ul><li>Short Sale - Make Us An Offer The Bank Can&apos;t Refuse </li></ul>
  • 53. 5. Post According to Schedule <ul><li>Mon-Fri </li></ul><ul><li>2 X per day </li></ul><ul><li>12pm, 7pm </li></ul><ul><li>Set alarm on your phone and post everyday WITHOUT FAIL! </li></ul>
  • 54. <ul><li>DO NOT OVER-POST </li></ul><ul><li>OR YOU WILL BE TURNED INTO A GHOST </li></ul>BEWARE Post 2-3 ADS IN THE MORNING AND 2-3 AT NIGHT
  • 55. 6.Track Results / Duplicate Success <ul><li>Make note of the ads and headlines that work for you and duplicate often </li></ul><ul><li>Capitalize on your Success! </li></ul><ul><li>Trash Ads that Do Not Work </li></ul>
  • 56. 7. Follow Up!!! <ul><li>Set up your database </li></ul><ul><li>Put every name, number and email in DB </li></ul><ul><li>Place all in automated DRIP campaign </li></ul><ul><li>Schedule Times to Follow Up Consistently </li></ul>
  • 57. Part 6 <ul><li>CONCLUSION </li></ul>
  • 58. CONSISTENCY IS THE KEY to YOU WILL GET LEADS AND CLOSE MORE DEALS IF YOU REMAIN CONSISTENT
  • 59. DON’T GIVE UP! <ul><li>YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT. </li></ul><ul><li>KEEP POSTING AS PER SCHEDULE </li></ul><ul><li>EVERYDAY! </li></ul>
  • 60. Contact Information <ul><li>RICK TANKERSLEY </li></ul><ul><li>3520 N LOOP 1604 East </li></ul><ul><li>San Antonio, TX 78247 </li></ul><ul><li>210-788-9690 </li></ul>

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