real estate blogging basics

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real estate blogging basics

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real estate blogging basics

  1. 1. blogs.
  2. 2. my personal blog
  3. 3. catch up or... catch you later!
  4. 4. <ul><li>What is a Blog? </li></ul><ul><li>Why Blog? </li></ul><ul><li>How to Start a Blog </li></ul><ul><li>Blog Topics </li></ul><ul><li>Marketing and Prospecting with a Blog </li></ul>agenda
  5. 5. <ul><li>It’s really just a website </li></ul><ul><li>“ Posts” (articles) are arranged in reverse chronological order. </li></ul><ul><li>It’s “interactive” – users can leave comments, engaging the author and other users. </li></ul><ul><li>Typically updated more frequently than a traditional web site. </li></ul>what is a blog?
  6. 6. <ul><li>Tremendous learning opportunities </li></ul><ul><li>Exposure </li></ul><ul><ul><li>Increased web presence </li></ul></ul><ul><ul><ul><li>Internet search engines love blogs </li></ul></ul></ul><ul><ul><li>Potential mainstream media exposure </li></ul></ul><ul><ul><li>“ Meet” real estate professionals across the world </li></ul></ul><ul><li>Demonstrate your expertise, personality and business model </li></ul><ul><li>24x7x365 marketing and prospecting </li></ul><ul><li>Get real live clients </li></ul>why blogs?
  7. 7. <ul><li>Go to BLOGGER.COM </li></ul><ul><li>Follow 1-2-3 instructions </li></ul><ul><li>VOILA!!! </li></ul><ul><li>Free Hosting </li></ul><ul><ul><li>Free, other than your time </li></ul></ul><ul><ul><li>Limited options / branding </li></ul></ul><ul><ul><li>Some ads included </li></ul></ul>how to start a blog
  8. 8. <ul><li>Read read read other blogs – inside and outside of real estate industry </li></ul><ul><ul><li>Use an RSS reader </li></ul></ul><ul><ul><li>Get ideas </li></ul></ul><ul><ul><li>Listen to clients – they ask “blogworthy” questions all the time … </li></ul></ul><ul><li>Blog your passions, blog what you know. </li></ul>what to blog about?
  9. 9. <ul><li>1. A story about your neighborhood. </li></ul><ul><li>2. Local business, and send them a copy </li></ul><ul><li>3. Your pet </li></ul><ul><li>4. Go through your email; is there a question or comment from one of your clients that can be made into a post? </li></ul><ul><li>5. Listen to your buyers, they give you blog food </li></ul><ul><li>6. Listen to your sellers, they give you blog food </li></ul><ul><li>7. Conversations with other agents can be a source of great content </li></ul><ul><li>8. Architecture or housing styles in your area </li></ul><ul><li>9. Historic buildings </li></ul><ul><li>10. Market statistics for your area, including average prices and absorption rates </li></ul><ul><li>11. Read the blogs and look for ideas to build on or spin a new idea from </li></ul><ul><li>12. Take a picture and write a post </li></ul><ul><li>13. Home maintenance </li></ul><ul><li>14. Take a walk </li></ul><ul><li>15. Senior housing </li></ul><ul><li>16. Pet friendly housing </li></ul><ul><li>17. Staging ideas </li></ul><ul><li>18. Local events </li></ul><ul><li>19. Your hobby </li></ul><ul><li>20. A closing </li></ul><ul><li>21. A lender who did a great job </li></ul><ul><li>22. Things that go wrong with real estate sales </li></ul><ul><li>23. Home owners insurance </li></ul><ul><li>24. Gardening and landscaping </li></ul><ul><li>25. Your city counsel </li></ul><ul><li>26. A new development </li></ul><ul><li>27. Lofts </li></ul><ul><li>28. Decoration ideas </li></ul><ul><li>29. Real estate industry news – with you own unique commentary </li></ul><ul><li>30. Mortgage news </li></ul><ul><li>31. Interest rates </li></ul><ul><li>32. Credit scores </li></ul><ul><li>33. Consumer hoaxes and scams </li></ul><ul><li>34. First time home buyer programs </li></ul><ul><li>35. Working with seniors </li></ul><ul><li>36. Working with baby boomers </li></ul><ul><li>37. Second homes </li></ul><ul><li>38. Investment properties </li></ul><ul><li>39. Foreclosure </li></ul><ul><li>40. Property flipping </li></ul><ul><li>41. “Rehabbing” a home </li></ul><ul><li>42. Home energy conservation </li></ul><ul><li>43. Final walk through </li></ul><ul><li>44. Equity stripping scams </li></ul><ul><li>45. Agency </li></ul><ul><li>46. Real estate companies </li></ul><ul><li>47. Transportation and parking </li></ul><ul><li>48. Schools </li></ul><ul><li>49. Churches </li></ul><ul><li>50. Day care </li></ul><ul><li>51. Paint and painting </li></ul><ul><li>52. Pest Control </li></ul><ul><li>53. Good neighbors </li></ul><ul><li>54. Bad neighbors </li></ul><ul><li>55. Over priced homes </li></ul><ul><li>56. The home buying process </li></ul><ul><li>57. The home selling process </li></ul><ul><li>58. Book review of a real estate related book </li></ul><ul><li>59. Real estate laws </li></ul><ul><li>60. Real estate terms </li></ul><ul><li>61. Moving with children </li></ul><ul><li>62. Moving </li></ul><ul><li>63. Moving with pets </li></ul><ul><li>64. Places to eat </li></ul><ul><li>65. Places to shop </li></ul><ul><li>66. Commentary on local news stories </li></ul><ul><li>67. Commentary on local public policy </li></ul><ul><li>68. Tell a story about a client who was fun to work with </li></ul><ul><li>69. Write about what it is like to be a realtor </li></ul><ul><li>70. When taking classes find something you learned that could be used as a post </li></ul><ul><li>71. Write off topic humor </li></ul><ul><li>72. Environmental issues </li></ul><ul><li>73. How to sell a house </li></ul><ul><li>74. Landlord and tenant issues </li></ul><ul><li>75. How not to sell a house </li></ul><ul><li>76. Building trends </li></ul><ul><li>77. Parks </li></ul><ul><li>78. Art </li></ul><ul><li>79. Home safety </li></ul><ul><li>80. Review web sites on local or real estate related topics </li></ul><ul><li>81. Property taxes </li></ul><ul><li>82. Crime </li></ul><ul><li>83. Open houses </li></ul><ul><li>84. Trends in kitchen design </li></ul><ul><li>85. Area events for children </li></ul><ul><li>86. The local zoo </li></ul><ul><li>87. Where to play golf </li></ul><ul><li>88. Coffee shops </li></ul><ul><li>89. Women home buyers </li></ul><ul><li>90. Advice for FSBOs </li></ul><ul><li>91. Interview some one </li></ul><ul><li>92. Local real estate market trends and observations </li></ul><ul><li>93. Funriture </li></ul><ul><li>94. Investment scams </li></ul><ul><li>95. Mortgage fraud </li></ul><ul><li>96. Types of mortgages </li></ul><ul><li>97. Home owners associations </li></ul><ul><li>98. Attend a public meeting and write about it </li></ul><ul><li>99. Week end getaways </li></ul><ul><li>100. Credit Repair </li></ul><ul><li>101. Fair housing issues. </li></ul>Something to Blog About
  10. 10. <ul><li>The Internet is on 24 hours a day, 7 days a week. Take advantage of it. </li></ul><ul><li>You are an expert, show it. </li></ul><ul><li>Put your blog URL on everything – anywhere you’d put a phone number… </li></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Sign Riders </li></ul></ul><ul><ul><li>Email Signatures </li></ul></ul><ul><ul><li>Print Ads </li></ul></ul>marketing & prospecting with blogs
  11. 11. <ul><li>Real estate is a people business. Clients connect with you for a variety of reasons </li></ul><ul><ul><li>Your knowledge </li></ul></ul><ul><ul><li>Your personality </li></ul></ul><ul><ul><li>Your history </li></ul></ul><ul><ul><li>Your business model </li></ul></ul><ul><li>Blogging is the single best way to put all this on the Internet, for all to see. </li></ul>marketing & prospecting with blogs
  12. 12. <ul><li>And so does blogging successfully </li></ul><ul><li>Don’t expect overnight success </li></ul><ul><li>Consistency is key – 3 posts weekly, more is generally better </li></ul><ul><li>Don’t blog in a vacuum. Participate on other blogs, link out to other blogs frequently </li></ul><ul><li>Most bloggers are nice people, willing to help </li></ul>prospecting takes time and work
  13. 13. <ul><li>Questions & Answers </li></ul>blogs will change your business
  14. 14. Contact For More Info Rick Tankersley Corporate Trainer Century 21 United email: Century21sa@gmail.com

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