Action NewsNewsletter for Century 21 United-Action           April 2012
From the Desk of Scott King Action Agents, It was nice to see many of you at the awards banquet at the end of last month t...
Upcoming Events      Spring   Celebration      Picnic  Everyone is Invited to the San Antonio Office                  APRI...
For Your Information    We seldom see a net sheet for buyers and sellers    when listings and contracts are turned in. Yet...
Award Rankings as of March 2012                                  5
Attracting Buyers                             *2010 National Association of Realtors Profile of                           ...
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  • _____ and _____ I want to thank you for the appointment to meet with you today. It is truly an honor to have this opportunity to earn your business today and to get started working together!
  • Before we get too far along, I want to share with you the agenda I use in consultation meetings with sellers. I have found this agenda to be highly effective in really answering all the client ’s questions and concerns with regards to selling your home. What I would like to do, with your permission, is explain the agenda and get your approval…. Alright?   First, I want to start with the most important part, which is to clearly understand your goals, objectives, and expectations. I want to know what you expect from me as the one who will represent you in the sale of your home. My goal is to provide outstanding service and to do that, I need to know what that means to you. Is that ok if we start with what ’s important to you?   Once I understand what ’s important to you, I want to know from your view what’s important about your home. What do you feel are the best selling features and benefits? You are the ones that have experienced the home and I want your insight?   Once I understand you and your home we can talk about the strategy to sell your home. We are going to first talk about CENTURY 21 and what makes us more effective than any other company in today ’s real estate market. We will then move on to my local CENTURY 21 broker _________ and our local market presence. Additionally we will review my services that my clients receive.   ____ and ____ when we conclude our discussions on CENTURY 21 services, benefits and my services and benefits, you will know why you should hire us to represent you in the sale of your home. Does that sound fair?   We will then move on to discussing the current state of the marketplace. I will reveal to you the true facts of the marketplace so you can make an informed decision. We will determine the value of your home based on today ’s market conditions. Then we’ll evaluate and compare pricing strategies. There are a number of different strategies to employ. The goal is to price using the correct strategy based on your goals and desires. We will then select an initial list price for the sale of your home.   Once we have done those items on the agenda I will explain the next steps to take to insure a successful sale. We then can start working together to accomplish the goals and dreams that you desire. I have found this agenda order to be highly effective in covering all the issues for my clients…again…with your approval I would like to follow this agenda order. Do you have any questions for me? Great, then let ’s get started.   Because my desire is to create lifelong client relationships that are enduring, I am going to spend more time here on the front end to ensure I truly under promise and over deliver in service. To do that, I must know your goals, dreams, objectives, and expectations. I will spend as little or as much time as you need so I totally understand your expectations. To do that, I will need to ask you a few questions.  
  • Because of the internet ’s reach attracting buyers for your home, an effective marketing strategy starts with the internet.   More than 90% of home buyers use the internet to search for a new home. In every age demographic except the 65+, the first step a buyer takes is to start looking for homes on the internet. The internet will play a vital role in the sale of your home.   We at CENTURY 21® have a multi layer approach to internet marketing to generate leads, create showings, and the sales of your home. Your home will be positioned out in front, where buyers are looking. My first job is to get your home noticed. I do that by getting your strategic placement on Homefinder, Zillow, Yahoo Real Estate and other top real estate Web sites.
  • Newsletter

    1. 1. Action NewsNewsletter for Century 21 United-Action April 2012
    2. 2. From the Desk of Scott King Action Agents, It was nice to see many of you at the awards banquet at the end of last month to celebrate the agents that hit award level production. Company-wide we had 11 Action agents recognized with production from 1.5 million to 2 million ($45,000 to $60,000 AGC). We had 7 agents recognized with production from 2 million to 3 million ($60,000-$90,000 AGC). We had one agent, Donna Cowey from our NB office that was recognized for production in the over 3 million category. Donnas production for 2011 was 5.4 million ($163,281 AGC) and she closed that AGC with 44.4 closed transactions. Great job Donna! That’s the bar for this year for all of our non-team agents! That is a great year in production and it was great to see Donna walk across stage and pick up her awards and know that to do that much production has nothing to do with luck and everything to do with hard work. Our top team was once again Samantha Ropers crew, team 21. Sam and her team closed 98.2 sides for $232,252 AGC. WELL DONE, SAM!! Additionally our offices had 7 Quality Service Award winners and 3 Pinnacle Quality Service Winners. We have a lot of agents with some great production and a lot of our agents are closing business and doing a great job servicing their clients. I challenge each one of you to be recognized for production for 2012! All you have to do is commit to a business plan and go to work! GREAT JOB TEAM ACTION! From the numbers I’m seeing through our first quarter there will be some new faces bringing home awards this year. As I told you last month, relocation is a large part of our business at United. If your not asking everyone you know or come into contact with about real estate needs your leaving Money on the table. Take that one step further, if your not asking if they know someone else moving anywhere then you are leaving Money on the table. We should all think of ourselves as relocation specialist and strive to send and close outbound referral. I can assure you that it is a good practice for all of us and we all benefit from the relocation relationship that we have with CARTUS. If you did not see or read the last newsletter go talk to your manager or give me a call, I will explain it to you. We have buyers out looking for homes in larger numbers than last year at this. Get busy working on your listing inventory. If you have sellable listings, your phone will ring. Don’t wait on them, go get them. The last thing I will leave you with is this (actually this is more from the advice category) If you want to have a great time at next years awards banquet, try to sit with Bob Seeger (not “Realtor Bob”!). That NB group knows how to Ok, guys! Go to work and call me if you need something. Have a plan, work it consistently. Follow up and follow through. Something works, Nothing Doesn’t.P.S . I WANT TO INVITE EVERYONE TO THE SA OFFICE FOR LUNCH ONMONDAY APRIL 30TH @ 11:30. HOPE TO SEE YOU THERE!
    3. 3. Upcoming Events Spring Celebration Picnic Everyone is Invited to the San Antonio Office APRIL 30, 2012 11:30 AM GREAT OPPORTUNITY TO MEET AGENTS FROM THE OTHER OFFICES AND TO GET TO KNOW SOME OF THE NEW FACES! PLEASE JOIN US! 3
    4. 4. For Your Information We seldom see a net sheet for buyers and sellers when listings and contracts are turned in. Yet it is a very important factor in whether the transaction will close. Paragraph 12B of the 1-4 contract says ," If any expense exceeds an amount expressly stated in this contract for such expense to be paid by a party, that party may terminate this contract unless the other party agrees to pay such excess". Every buyer and every seller should be made aware of at least an estimate of their costs and they should sign the document indicating that they know it is only an estimate and their final costs will be on the HUD-1 form that their agent will go over with them prior to closing. The TAR estimate form should not be used for this purpose because it has not been updated in years. For example it states that half of the escrow fee is $80 and does not provide for many of the fees Joe Jeffers charged by the title company 210-491-0021 Property websites have never been more necessary and now they are easy through our mobile listings program. In three simple steps you can create a mobile property website link, qr code, flyer and postcard for any listing. Just go to: and follow the steps. This program allow us to offer a great service and enables us to gain more listinsg by differentiating ourselves further from the competition. Call or email with any questions: Rick Tankersley 210-788-9690 210-788-9690 4
    5. 5. Award Rankings as of March 2012 5
    6. 6. Attracting Buyers *2010 National Association of Realtors Profile of Home Byers and Sellers I will get your property noticed! Shannon Ewing 210-316-7966
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