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INTERNET MARKETING LEAD GENERATION BASICS GETTING STARTED RICK TANKERSLEY CENTURY 21 UNITED-ACTION SAN ANTONIO, TX 210-788...
So Many Programs… We Must Gain Control and FUNNEL The  Technology to Generate Leads!
So Many Programs… Leads WITHOUT A STEADY STREAM OF LEADS  YOUR BUSINESS  WILL DIE!
Because it Seems there is so  Much to do, some become  Overwhelmed and don’t do  Anything. YOU CAN’T SWALLOW AN  ELEPHANT ...
<ul><li>Internet Marketing is not  </li></ul><ul><li>A thing of the future  </li></ul><ul><li>It is most definitely  </li>...
Again, none of it matters if you are not DRIVING LEADS Leads
THERE’S A NAME FOR AGENTS REFUSING TO EMBRACE TECHNOLOGY
 
IM Success Formula THE INTERNET CAN MAKE A LOT OF MONEY FOR YOU OR WASTE A LOT OF YOUR TIME.   HAVING A SYSTEM IS IMPERATI...
THE ESSENTIALS <ul><li>Website - Can be inexpensive or free as long as it has main three elements </li></ul><ul><li>Craigs...
Don’t Go Crazy with Website <ul><li>No matter how much or how little you spend, </li></ul><ul><li>Make sure your site has ...
Example of Lead Capture Site Valuable Info FREE OFFER; GIVEAWAY Call To Action
Resources for RE Websites <ul><li>Superlatives.com  is one of the best I have found for the price -  $29 per month </li></...
Don’t Let Your Site Get Lonely! Get People There!
DRIVE TRAFFIC WITH CRAIGSLIST Create “clickable” image and  text ads using craigslisteditor.com (free tool) Direct Traffic...
DRIVE TRAFFIC WITH CRAIGSLIST Create “clickable” image and  text ads using craigslisteditor.com (free tool) Site created u...
SMALL MONTHLY TO HAVE  MOST WORK DONE FOR YOU
POSTLETS.COM <ul><li>FREE </li></ul><ul><li>CREATES CODE FOR CRAIGSLIST </li></ul><ul><li>SYNDICATES TO OTHER CLASSIFIEDS ...
POSTLETS.COM <ul><li>FREE </li></ul><ul><li>CREATES CODE FOR CRAIGSLIST </li></ul><ul><li>SYNDICATES TO OTHER CLASSIFIEDS ...
TRY THIS INSTEAD INDIVIDUAL PROPERTY WEBSITES/ IDX/QR CODE  MARKETING
SOCIAL MEDIA <ul><li>FACEBOOK </li></ul><ul><li>TWITTER </li></ul><ul><li>LINKED IN </li></ul><ul><li>REALBIRD </li></ul><...
 
TOOLS FOR VIDEO CAPTURE
Examples: New Agent, Isaac Torres Blog/landing page (free)
His YOUTUBE Channel
Facebook Fan Page Where he brings it all together.
Facebook Fan Page Where he brings it all together. He already has Several listings and just yesterday received Loan approv...
BASIC FACEBOOK USAGE  <ul><li>POST VIDEOS </li></ul><ul><li>CREATE A FAN PAGE- BUSINESS PAGE </li></ul><ul><li>POST LINKS ...
BASIC TWITTER USAGE <ul><li>FOLLOW TO GET FOLLOWED </li></ul><ul><li>POST VIDEOS, LINKS AND ANYTHING ELSE </li></ul><ul><l...
BASIC LINKED IN USAGE <ul><li>COMPLETE PROFESSIONAL PROFILE </li></ul><ul><li>CONNECT WITH OTHER PROFESSIONALS </li></ul><...
REALTOR.COM <ul><li>PHOTO AND VIRTUAL TOUR DRIVEN </li></ul><ul><li>THE MORE PICTURES, TOURS AND TEXT – THE MORE VIEWS AND...
AVERAGE REALTOR.COM LISTING AVERAGE LISTING ON REALTOR.COM ONLY 4 PICTURES ADS!! NO  CONTACT INFO NO  VIRTUAL  TOURS  NO  ...
ENHANCED LISTING
OTHER REAL ESTATE SEARCH <ul><li>TRULIA VOICES </li></ul><ul><ul><li>CREATE PROFILE FOR VISIBILITY </li></ul></ul><ul><ul>...
BASIC CONTACT MANAGMENT <ul><li>BUILD YOUR LIST DAILY </li></ul><ul><li>SUGGESTED DATABASE STORAGE </li></ul><ul><ul><li>E...
 
GOAL IS 1000+ NAMES <ul><li>MUST AUTOMATE CONTACTS </li></ul><ul><li>PAID SERVICE </li></ul><ul><ul><li>TOP PRODUCER </li>...
<ul><li>CRITICAL FIRST RESPONSE </li></ul><ul><li>SET UP AUTOMATED EMAILS/NEWSLETTERS </li></ul><ul><li>AUTO-PROSPECT FEAT...
BUILD INVENTORY –  MORE LISTINGS CREATE MORE BUYERS <ul><li>FSBOS AND EXPIREDS </li></ul><ul><li>USE AUTOMATED SERVICE FOR...
QUESTIONS?
 
INTERNET MARKETING LEAD GENERATION PRESENTED BY RICK TANKERSLEY CENTURY 21 UNITED-ACTION Email:  [email_address] Phone: 21...
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Internet marketing basics

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This presentation is designed to be a VERY BASIC INTRODUCTION to the the world of internet marketing for real estate. Please take a look and if you have any questions, please feel free to ask. Thanks.

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Transcript of "Internet marketing basics"

  1. 1. INTERNET MARKETING LEAD GENERATION BASICS GETTING STARTED RICK TANKERSLEY CENTURY 21 UNITED-ACTION SAN ANTONIO, TX 210-788-9690
  2. 2. So Many Programs… We Must Gain Control and FUNNEL The Technology to Generate Leads!
  3. 3. So Many Programs… Leads WITHOUT A STEADY STREAM OF LEADS YOUR BUSINESS WILL DIE!
  4. 4. Because it Seems there is so Much to do, some become Overwhelmed and don’t do Anything. YOU CAN’T SWALLOW AN ELEPHANT WHOLE. TAKE ONE BITE AT A TIME .
  5. 5. <ul><li>Internet Marketing is not </li></ul><ul><li>A thing of the future </li></ul><ul><li>It is most definitely </li></ul><ul><li>THE THING of TODAY! </li></ul><ul><li>It may EVOLVE but it is NOT GOING AWAY! </li></ul><ul><li>With Internet and Social Media, even as a new agent, you can </li></ul><ul><li>Drive Traffic to You </li></ul><ul><li>Generate Leads </li></ul><ul><li>Capture Leads </li></ul><ul><li>Follow Up </li></ul><ul><li>Grow Your Business </li></ul><ul><li>Develop Strong Online Presence </li></ul><ul><li>Build Solid Personal Brand </li></ul>
  6. 6. Again, none of it matters if you are not DRIVING LEADS Leads
  7. 7. THERE’S A NAME FOR AGENTS REFUSING TO EMBRACE TECHNOLOGY
  8. 9. IM Success Formula THE INTERNET CAN MAKE A LOT OF MONEY FOR YOU OR WASTE A LOT OF YOUR TIME.   HAVING A SYSTEM IS IMPERATIVE TO YOUR SUCCESS!  
  9. 10. THE ESSENTIALS <ul><li>Website - Can be inexpensive or free as long as it has main three elements </li></ul><ul><li>Craigslist – Best Buyer Lead Generator if used correctly </li></ul><ul><li>Landing pages- Your ad traffic lands here for capture </li></ul><ul><li>Facebook – personal page is you, fan page is the business ..add tons of friends! </li></ul><ul><li>Youtube - video marketing is great lead generator –still neglected by most </li></ul><ul><li>RealBird – Single Property Websites, Free IDX solutions </li></ul><ul><li>QR Codes – Brings smartphones, websites, flyers, cards together </li></ul><ul><li>Real Estate Platforms- Realtor.com, Trulia and Zillow </li></ul><ul><li>Email List – use all social media and lead capture to add to list daily </li></ul><ul><li>Follow up – Automate emails and be relentless in following up </li></ul><ul><li>Agent Rating Sites – i.e. Agentscore.com, ratemyagent.com </li></ul>
  10. 11. Don’t Go Crazy with Website <ul><li>No matter how much or how little you spend, </li></ul><ul><li>Make sure your site has these elements: </li></ul><ul><li>Awesome Information Consumers Like </li></ul><ul><li>IDX for searching all MLS listings from your site </li></ul><ul><li>3. Lead capture capability </li></ul><ul><li>YOUR WEBSITE SHOULD FUNCTION AS YOUR LANDING PAGE! </li></ul>.
  11. 12. Example of Lead Capture Site Valuable Info FREE OFFER; GIVEAWAY Call To Action
  12. 13. Resources for RE Websites <ul><li>Superlatives.com is one of the best I have found for the price - $29 per month </li></ul><ul><li>Build your own site with Blogger or Wordpress Blogs – FREE and GOOGLE LOVES THEM! </li></ul><ul><li>Godaddy.com – purchase a unique domain name for 10 bucks a year. </li></ul>
  13. 14. Don’t Let Your Site Get Lonely! Get People There!
  14. 15. DRIVE TRAFFIC WITH CRAIGSLIST Create “clickable” image and text ads using craigslisteditor.com (free tool) Direct Traffic to Your Site! Site created using BLOGGER.COM Lead Capture created using jotform.com Post Multiple ad twice per day in RE section
  15. 16. DRIVE TRAFFIC WITH CRAIGSLIST Create “clickable” image and text ads using craigslisteditor.com (free tool) Site created using BLOGGER.COM Lead Capture created using widgetbox.com Post Multiple ad twice per day in RE section Some Agents are using this system to generate 20, 30, 40 leads per week! FOR FREE!!!
  16. 17. SMALL MONTHLY TO HAVE MOST WORK DONE FOR YOU
  17. 18. POSTLETS.COM <ul><li>FREE </li></ul><ul><li>CREATES CODE FOR CRAIGSLIST </li></ul><ul><li>SYNDICATES TO OTHER CLASSIFIEDS </li></ul>
  18. 19. POSTLETS.COM <ul><li>FREE </li></ul><ul><li>CREATES CODE FOR CRAIGSLIST </li></ul><ul><li>SYNDICATES TO OTHER CLASSIFIEDS </li></ul>OLD NEWS!
  19. 20. TRY THIS INSTEAD INDIVIDUAL PROPERTY WEBSITES/ IDX/QR CODE MARKETING
  20. 21. SOCIAL MEDIA <ul><li>FACEBOOK </li></ul><ul><li>TWITTER </li></ul><ul><li>LINKED IN </li></ul><ul><li>REALBIRD </li></ul><ul><li>YOU TUBE </li></ul>SHARE VIDEOS HERE UPLOAD VIDEO HERE BECOME VIRAL!
  21. 23. TOOLS FOR VIDEO CAPTURE
  22. 24. Examples: New Agent, Isaac Torres Blog/landing page (free)
  23. 25. His YOUTUBE Channel
  24. 26. Facebook Fan Page Where he brings it all together.
  25. 27. Facebook Fan Page Where he brings it all together. He already has Several listings and just yesterday received Loan approvals for 2 new buyers! THIS STUFF WORKS!
  26. 28. BASIC FACEBOOK USAGE <ul><li>POST VIDEOS </li></ul><ul><li>CREATE A FAN PAGE- BUSINESS PAGE </li></ul><ul><li>POST LINKS TO YOUR SITE </li></ul><ul><li>BE SOCIAL NOT SALESY </li></ul><ul><li>BE PERSONAL BUT PROFESSIONAL </li></ul><ul><li>500 MILLION USERS – U CANNOT AFFORD TO AVOID THIS </li></ul>
  27. 29. BASIC TWITTER USAGE <ul><li>FOLLOW TO GET FOLLOWED </li></ul><ul><li>POST VIDEOS, LINKS AND ANYTHING ELSE </li></ul><ul><li>BE FREQUENT AND FRIENDLY </li></ul><ul><li>HAVE CLIENTS FOLLOW YOU FOR UPDATES </li></ul>
  28. 30. BASIC LINKED IN USAGE <ul><li>COMPLETE PROFESSIONAL PROFILE </li></ul><ul><li>CONNECT WITH OTHER PROFESSIONALS </li></ul><ul><li>BUILD YOUR SPHERE OF INFLUENCE </li></ul><ul><li>JOIN LINKED-IN GROUPS </li></ul><ul><li>GET RECOMMENDED </li></ul><ul><li>CONNECT WITH POTENTIAL, PRESENT AND PAST CLIENTS </li></ul>
  29. 31. REALTOR.COM <ul><li>PHOTO AND VIRTUAL TOUR DRIVEN </li></ul><ul><li>THE MORE PICTURES, TOURS AND TEXT – THE MORE VIEWS AND LEADS </li></ul>MORE THAN 70 MILLION VISITORS EVERY MONTH! MAKE SURE YOUR LISTINGS STAND OUT
  30. 32. AVERAGE REALTOR.COM LISTING AVERAGE LISTING ON REALTOR.COM ONLY 4 PICTURES ADS!! NO CONTACT INFO NO VIRTUAL TOURS NO VIRTUAL TOURS ADS!! NO CONTACT INFO ONLY 4 PICTURES
  31. 33. ENHANCED LISTING
  32. 34. OTHER REAL ESTATE SEARCH <ul><li>TRULIA VOICES </li></ul><ul><ul><li>CREATE PROFILE FOR VISIBILITY </li></ul></ul><ul><ul><li>ANSWER EVERY QUESTION INCLUDING A LINK TO YOU WEBSITE/BLOG </li></ul></ul><ul><ul><li>You can have your own blog here for free! </li></ul></ul><ul><li>ZILLOW </li></ul><ul><ul><li>CREATE PROFILE FOR VISIBILITY </li></ul></ul><ul><ul><li>USE SEARCH FEATURES TO FIND LEADS </li></ul></ul><ul><ul><li>“ MAKE ME MOVE” </li></ul></ul>
  33. 35. BASIC CONTACT MANAGMENT <ul><li>BUILD YOUR LIST DAILY </li></ul><ul><li>SUGGESTED DATABASE STORAGE </li></ul><ul><ul><li>EXCEL </li></ul></ul><ul><ul><li>OPENOFFICE.COM </li></ul></ul><ul><ul><li>GOOGLE DOCS </li></ul></ul><ul><ul><li>OUTLOOK </li></ul></ul>
  34. 37. GOAL IS 1000+ NAMES <ul><li>MUST AUTOMATE CONTACTS </li></ul><ul><li>PAID SERVICE </li></ul><ul><ul><li>TOP PRODUCER </li></ul></ul><ul><ul><li>iNFUSIONSOFT </li></ul></ul><ul><ul><li>iCONTACT </li></ul></ul><ul><li>FREE SERVICE </li></ul><ul><ul><li>MailChimp.com </li></ul></ul><ul><li>MLS AUTO-PROSPECT FEATURES </li></ul>
  35. 38. <ul><li>CRITICAL FIRST RESPONSE </li></ul><ul><li>SET UP AUTOMATED EMAILS/NEWSLETTERS </li></ul><ul><li>AUTO-PROSPECT FEATURE ON MLS </li></ul><ul><li>FOLLOW UP </li></ul><ul><li>ASK FOR BUSINESS/REFERRALS </li></ul>Email Campaigns
  36. 39. BUILD INVENTORY – MORE LISTINGS CREATE MORE BUYERS <ul><li>FSBOS AND EXPIREDS </li></ul><ul><li>USE AUTOMATED SERVICE FOR CONTACT INFORMATION </li></ul><ul><ul><li>LANDVOICE (MY CHOICE) </li></ul></ul><ul><ul><li>REDX </li></ul></ul><ul><li>OBTAIN EMAILS AND PUT THEM ON AUTO EMAIL CAMPAIGN </li></ul>
  37. 40. QUESTIONS?
  38. 42. INTERNET MARKETING LEAD GENERATION PRESENTED BY RICK TANKERSLEY CENTURY 21 UNITED-ACTION Email: [email_address] Phone: 210-788-9690
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