Featuring:Collaboration          Michael Sampson                       Collaboration Strategist     Insights          Mode...
What is Central Desktop?                A complete,                 cloud-based                   social collaboration    ...
Agenda  ● Webinar Introduction   (5 mins)  ● Featured Speaker:      (40 mins)    Michael Sampson  ● Q&A Session           ...
Who We Are             ● Founded in 2005             ● HQ in Los Angeles, CA             ● 500,000 users globally         ...
How We Help    Simplify the Way You Work    Centralize your work securely in the cloud.    Work Faster    Eliminate unnece...
Thousands of Customers…
Professional Services Having over 500,000 activeusers, we know a thing or two about getting you set up for    success from...
AgendaWavers - Help or Hindrance?   Impact of Winging It    Typical Challenges  Developing Your Plan
Where am I coming from?• Collaboration Strategist  – Author  – Workshop Leader  – Analyst• Work with end-user organization...
Clients, workshops, and seminars         around the world
Speaker at conferences   on collaboration
Book: User Adoption Strategies• User adoption is the #1  challenge with  collaboration tools and  approaches  – Theory  – ...
Four Stage Model of User Adoption            CultivatingWinning                   Enlivening      Making              Basi...
Next Book: Collaboration Roadmap• Collaboration Roadmap  – Taking a Business-  and People-Centric  Approach• Doing “the bu...
… a roadmap to collaboration
Really Understand the TechnologyOutline the VisionAccept Technology is a Small Factor in SuccessDetermine Your Governance ...
“the way we   “the way we   “the way we work now”     work new”     work now”              “adoption”Adoption Happens at a...
1Wavers - Help or Hindrance?   Wavers - Help or Hindrance?      Impact of Winging It       Typical Challenges     Developi...
I’m aSecond Wave   Person
SECOND          1   WAVE“Why-What” not “What-Why”
SECOND           2  WAVEDifferent reference groups
SECOND                  3       WAVEThe reward is improvement, not use
SECOND                  4    WAVESlower to make the transition
SECOND                     5    WAVEThe tools to do their work are           tolerated
SECOND                            6    WAVE“Easier” preferred to “perfect”    Too many tools and options       Less featur...
Users reject new collaboration tools
First Wave People Will …                    Give Early Evidence                       Help Test Things                 Dem...
Second Wave People Will …                    Love Better Value               Help Make Things Real               Demand Ev...
2Impact of Winging ItWavers - Help or Hindrance?   Impact of Winging It    Typical Challenges  Developing Your Plan
IMPACT   1  No adoption = no benefitBusiness case assumes 100% adoption.                Oops.
IMPACT    2No adoption = wasted investment
Illustrative Example          “Enterprise-wide”1200      @ $200 / licencepeople
400         people1200people         800         people
$200 license         400      $200 training         people      $40                  maintenance1200people                ...
400      $176,000         people1200people         800      $192,000         people
200     $88,0001200            $280,000people         1000      wasted                “un-adopted”
IMPACT           3No adoption = littered landscape  Greater number of “half-adopted” tools Confusion among staff about wha...
3 Typical ChallengesWavers - Help or Hindrance?   Impact of Winging It    Typical Challenges  Developing Your Plan
ROADBLOCKS     1  Roadblocks from Individuals         Fear of the Unknown      Comfort with the Status Quo  Pushback on Be...
“the way we   “the way we    “the way we work now”     work new”      work now”Why should    “We are not they be?      int...
“the way we    “the way we     “the way we work now”      work new”       work now”              “We can’t see            ...
ROADBLOCKS     1  Roadblocks from IndividualsBeing a Key Stakeholder in the Status Quo Gives transparency (“work-in-progre...
“the way we    “the way we     “the way we work now”      work new”       work now”What value    “This is worsewas being  ...
ROADBLOCKS          2     Roadblocks from Groups                 Group Habits             Irrevocable ChangeWork Practice ...
“the way we   “the way we    “the way we work now”     work new”      work now”Have you      “We are too     Make othermad...
ROADBLOCKS            3        Roadblocks from         Organizations        Organizational Culture    Inconsistency (visio...
“the way we      “the way we       “the way we work now”        work new”         work now”                               ...
4Developing Your PlanWavers - Help or Hindrance?   Impact of Winging It    Typical Challenges  Developing Your Plan
Four Stage Model of User Adoption            CultivatingWinning                    Enlivening      Making              Bas...
Use the User Adoption Jigsaw
MAKING                                           IT REAL                            ENLIVENING             CULTIVATING   A...
Zero                                                Other                                Facilitated     Option           ...
Add more pieces if you need to
5Closing Thoughts
The technology is the easy          part
No adoption = failure
Winging It = Invitation to        failure
www.michaelsampson.net
Questions?
Contact Us● Isaac:                     ● www.centraldesktop.com  ceo@centraldesktop.com     ● sales@centraldesktop.com    ...
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Webinar - Why Winging It Isn't a Strategy

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Can you be successful without a plan for rolling out your collaboration initiative to users? Maybe. But it's going to cost you more and take you longer, and there's no guarantee your users will fully embrace it in the long run. Join collaboration expert Michael Sampson as he explains how applying the necessary time and resources upfront pays dividends.

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Webinar - Why Winging It Isn't a Strategy

  1. 1. Featuring:Collaboration Michael Sampson Collaboration Strategist Insights Moderated by:Why Winging It Isn’t Isaac Garcia a Strategy CEO and Co-founder Central Desktop
  2. 2. What is Central Desktop? A complete, cloud-based social collaboration platform for business
  3. 3. Agenda ● Webinar Introduction (5 mins) ● Featured Speaker: (40 mins) Michael Sampson ● Q&A Session (15 mins)
  4. 4. Who We Are ● Founded in 2005 ● HQ in Los Angeles, CA ● 500,000 users globally ● 40% of the Fortune 1000 use our product ● Award-winning cloud-based collaboration platform
  5. 5. How We Help Simplify the Way You Work Centralize your work securely in the cloud. Work Faster Eliminate unnecessary work so you can focus on what matters. Get People Involved Gain insight into your people, work styles and projects. You Can Count on Us We work with you to help solve your unique business challenges.
  6. 6. Thousands of Customers…
  7. 7. Professional Services Having over 500,000 activeusers, we know a thing or two about getting you set up for success from Day 1! SuccessStart Professional Implementation ServicesTrust our team of advisors: Increase initial and sustainable user adoption Seamless transition from current systems Map your current business process to Central Desktop for optimal Premier Support configuration of your accountResults: 92% customer satisfaction 1,000s of successful new customer implementations 28% increase in user activity http://www.centraldesktop.com/services 40% increase in system utilization success@centraldesktop.com
  8. 8. AgendaWavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
  9. 9. Where am I coming from?• Collaboration Strategist – Author – Workshop Leader – Analyst• Work with end-user organizations• Making Collaboration Work – Strategy – Governance – User Adoption
  10. 10. Clients, workshops, and seminars around the world
  11. 11. Speaker at conferences on collaboration
  12. 12. Book: User Adoption Strategies• User adoption is the #1 challenge with collaboration tools and approaches – Theory – Framework – Practical Strategies – Developing an Approach michaelsampson.net/useradoption.html
  13. 13. Four Stage Model of User Adoption CultivatingWinning Enlivening Making BasicAttention Applicability It Real Concepts
  14. 14. Next Book: Collaboration Roadmap• Collaboration Roadmap – Taking a Business- and People-Centric Approach• Doing “the business stuff” – Technology – Governance – Engagement – User Adoption• Due 2011michaelsampson.net/collaborationroadmap.html
  15. 15. … a roadmap to collaboration
  16. 16. Really Understand the TechnologyOutline the VisionAccept Technology is a Small Factor in SuccessDetermine Your Governance ApproachMake Every Effort to Engage the BusinessApply Intentional Energy to AdoptionPursue Increasing Value
  17. 17. “the way we “the way we “the way we work now” work new” work now” “adoption”Adoption Happens at a Particular Time
  18. 18. 1Wavers - Help or Hindrance? Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
  19. 19. I’m aSecond Wave Person
  20. 20. SECOND 1 WAVE“Why-What” not “What-Why”
  21. 21. SECOND 2 WAVEDifferent reference groups
  22. 22. SECOND 3 WAVEThe reward is improvement, not use
  23. 23. SECOND 4 WAVESlower to make the transition
  24. 24. SECOND 5 WAVEThe tools to do their work are tolerated
  25. 25. SECOND 6 WAVE“Easier” preferred to “perfect” Too many tools and options Less features = good
  26. 26. Users reject new collaboration tools
  27. 27. First Wave People Will … Give Early Evidence Help Test Things Demand Speed Love New Tools
  28. 28. Second Wave People Will … Love Better Value Help Make Things Real Demand Evidence Give Early Headaches
  29. 29. 2Impact of Winging ItWavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
  30. 30. IMPACT 1 No adoption = no benefitBusiness case assumes 100% adoption. Oops.
  31. 31. IMPACT 2No adoption = wasted investment
  32. 32. Illustrative Example “Enterprise-wide”1200 @ $200 / licencepeople
  33. 33. 400 people1200people 800 people
  34. 34. $200 license 400 $200 training people $40 maintenance1200people $200 license 800 people $40 maintenance
  35. 35. 400 $176,000 people1200people 800 $192,000 people
  36. 36. 200 $88,0001200 $280,000people 1000 wasted “un-adopted”
  37. 37. IMPACT 3No adoption = littered landscape Greater number of “half-adopted” tools Confusion among staff about what to use High ongoing fees and support costs
  38. 38. 3 Typical ChallengesWavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
  39. 39. ROADBLOCKS 1 Roadblocks from Individuals Fear of the Unknown Comfort with the Status Quo Pushback on Being Forced to Change No Sense of Possible Future Benefit
  40. 40. “the way we “the way we “the way we work now” work new” work now”Why should “We are not they be? interested”
  41. 41. “the way we “the way we “the way we work now” work new” work now” “We can’t see how to use the tools” Coaching and mentoring support
  42. 42. ROADBLOCKS 1 Roadblocks from IndividualsBeing a Key Stakeholder in the Status Quo Gives transparency (“work-in-progress”) Bad previous experience The system is terrible
  43. 43. “the way we “the way we “the way we work now” work new” work now”What value “This is worsewas being than whatpursued? we had before”
  44. 44. ROADBLOCKS 2 Roadblocks from Groups Group Habits Irrevocable ChangeWork Practice and Technology are Inseparable
  45. 45. “the way we “the way we “the way we work now” work new” work now”Have you “We are too Make othermade it too busy for new groups more hard? things” successful
  46. 46. ROADBLOCKS 3 Roadblocks from Organizations Organizational Culture Inconsistency (vision, direction) Time (“schedule-slammed”) Playing Politics Other Systems
  47. 47. “the way we “the way we “the way we work now” work new” work now” CultivateWhere is the “This is not internal driving force supported exemplarcoming from? in our culture” stories
  48. 48. 4Developing Your PlanWavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
  49. 49. Four Stage Model of User Adoption CultivatingWinning Enlivening Making BasicAttention Applicability It Real Concepts http://slidesha.re/9XMP3t
  50. 50. Use the User Adoption Jigsaw
  51. 51. MAKING IT REAL ENLIVENING CULTIVATING APPLICABILITY BASIC WINNING CONCEPTS ATTENTIONEach piece represents one stage
  52. 52. Zero Other Facilitated Option Web- Group s based Re- Training Imagining MAKING Exemplar Stories IT REAL ENLIVENING CULTIVATING APPLICABILITY BASIC WINNING CONCEPTS ATTENTIONSelect one main strategy for each stage
  53. 53. Add more pieces if you need to
  54. 54. 5Closing Thoughts
  55. 55. The technology is the easy part
  56. 56. No adoption = failure
  57. 57. Winging It = Invitation to failure
  58. 58. www.michaelsampson.net
  59. 59. Questions?
  60. 60. Contact Us● Isaac: ● www.centraldesktop.com ceo@centraldesktop.com ● sales@centraldesktop.com ● 866-900-7646● Michael: ● www.michaelsampson.netmichael@michaelsampson.net ● Twitter: @collabguy ● +64 3 317 9484 Thank you!
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