Collaboration        Featuring Oscar Berg,     Insights        Future Office EvangelistCan Your Company   Survive Without ...
Agenda  Webinar introduction        (5 mins)  Oscar Berg                  (40 mins)     o The business case for connectedn...
About Oscar BergThe Content Economy blogger,future office evangelist at TietoExpertise:● Needs of knowledge workers● How t...
Collaboration Insights webinars Connect    Teach you       Empower you with   collaboration   you to drive thought    conc...
Webinar brought to youby Central Desktop                A complete,                 cloud-based                   social c...
Who we are             ● Founded in 2005             ● HQ in Los Angeles, CA             ● 500,000+ users globally        ...
How we help    Simplify the Way You Work    Centralize your work securely in the cloud.    Work Faster    Eliminate unnece...
Thousands of customers
How to ask questions• During webinar, use  Questions box.• Formal Q&A will follow  presentation.
Can your                           company survive                           without                           connectedne...
Connectedness© 2010 Tieto Corporation
© 2010 Tieto Corporation
Social media is about     “    rethinking how you make plans          when your customers are in                          ...
© 2010 Tieto Corporation
Why is it every time I ask for a pair of                           “   hands, they come with a brain attached?            ...
“    The only irreplaceable capital an    organization possesses is the    knowledge and ability of its    people. The pro...
“     Throughout the primate world, social networks     provide a fast conduit for innovation and     information-sharing ...
73% of less successful change                           initiatives were led by people                           described...
93% of successful change                           initiatives were led by leaders with                           strong o...
Goldfish are social and enjoythe company of other goldfish.                              humansThey wont die being alone, ...
Perhaps not like this.© 2010 Tieto Corporation
Group                                                  think...Groupthink?                                         Group  ...
23   © 2010 Tieto Corporation
The challenges remain                      Growth     Efficiency                                 Sustainable              ...
We need networked enterprises     Share, contribute,           Interact beyond        collaborate                   border...
3 areas of potential improvement                                   People and                                their intelle...
It starts with connecting people                                   • Activated talent & expertise             Connecting p...
What keeps your                           company from                           embracing social                         ...
Drivers and barriers to changeInformation-seeking            Your organization        Ignorance &      behavior           ...
90% is people,                               10% is technology    The technology is the easy part. It’s changing our    ow...
A culture shift is needed    Command-and-control         Autonomy    Hierarchy-driven work       Network-driven workFormal...
How to tell if your                           company is late                           to the                           c...
Reactive      Managed        Proactive      Strategy                None        Separated       Integrated   Collaboration...
How to drive                           organizational                           connectedness –                           ...
Create a vision                               Walk the talk                                         Engage early          ...
Don’t forget to fix the root causes(motivation / incentives)                                        I don’t have          ...
© 2010 Tieto Corporation                           adoption!                           Design for
Why social networking? Because NASA is                           “   more than just one expert and one center.            ...
Photo credits:                           http://www.sxc.hu/browse.phtml?f=download&id=1135696                           ht...
Questions? Comments?Oscar Berg             Isaac Garcia, CEOTieto.com              CentralDesktop.comOscar.Berg@tieto.com ...
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Webinar - Can your company survive without connectedness? w/ Oscar Berg

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In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations?

Oscar Berg, collaboration expert and author of The Content Economy, explores:

* What keeps your company from embracing social business practices
* How to tell if your company is late to the collaboration party
* How to drive organizational connectedness – from the bottom up or the top down.

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Webinar - Can your company survive without connectedness? w/ Oscar Berg

  1. 1. Collaboration Featuring Oscar Berg, Insights Future Office EvangelistCan Your Company Survive Without Connectedness?
  2. 2. Agenda Webinar introduction (5 mins) Oscar Berg (40 mins) o The business case for connectedness o Barriers to embracing social business o How to drive connectedness Q&A session (15 mins)
  3. 3. About Oscar BergThe Content Economy blogger,future office evangelist at TietoExpertise:● Needs of knowledge workers● How to leverage mobile, social and collaboration technology● How to increase knowledge sharing, innovation and productivity
  4. 4. Collaboration Insights webinars Connect Teach you Empower you with collaboration you to drive thought concepts change leaders TODAY
  5. 5. Webinar brought to youby Central Desktop A complete, cloud-based social collaboration platform for business
  6. 6. Who we are ● Founded in 2005 ● HQ in Los Angeles, CA ● 500,000+ users globally ● 56% of the Fortune 1000 use our product ● Award-winning cloud-based collaboration platform
  7. 7. How we help Simplify the Way You Work Centralize your work securely in the cloud. Work Faster Eliminate unnecessary work so you can focus on what matters. Get People Involved Gain insight into your people, work styles and projects. You Can Count on Us We work with you to help solve your unique business challenges.
  8. 8. Thousands of customers
  9. 9. How to ask questions• During webinar, use Questions box.• Formal Q&A will follow presentation.
  10. 10. Can your company survive without connectedness? Oscar Berg Future Office Evangelist Tieto© 2010 Tieto Corporation
  11. 11. Connectedness© 2010 Tieto Corporation
  12. 12. © 2010 Tieto Corporation
  13. 13. Social media is about “ rethinking how you make plans when your customers are in ” the center and in control. Paul Adams Senior User Experience Researcher at Google13 © 2010 Tieto Corporation
  14. 14. © 2010 Tieto Corporation
  15. 15. Why is it every time I ask for a pair of “ hands, they come with a brain attached? Henry Ford ”© 2010 Tieto Corporation
  16. 16. “ The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence ” with those who can use it. Andrew Carnegie © 2010 Tieto Corporation
  17. 17. “ Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a whole to adapt to its environment. ” Alex Wright, “Glut - Mastering Information Through The Ages”© 2010 Tieto Corporation
  18. 18. 73% of less successful change initiatives were led by people described as having moderate or weak personal networks.© 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  19. 19. 93% of successful change initiatives were led by leaders with strong or very strong personal networks.© 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  20. 20. Goldfish are social and enjoythe company of other goldfish. humansThey wont die being alone, butthey really do best withother goldfish. © 2010 Tieto Corporation
  21. 21. Perhaps not like this.© 2010 Tieto Corporation
  22. 22. Group think...Groupthink? Group think! Grrroup think © 2010 Tieto Corporation
  23. 23. 23 © 2010 Tieto Corporation
  24. 24. The challenges remain Growth Efficiency Sustainable Innovation Corp. Culture24 © 2010 Tieto Corporation
  25. 25. We need networked enterprises Share, contribute, Interact beyond collaborate borders GROWTH EFFICIENCY Share ideas & Network, relate, seek inspiration befriend SUSTAINABLE INNOVATION CORP. CULTURE25 © 2010 Tieto Corporation
  26. 26. 3 areas of potential improvement People and their intellectual & social capital Business operations Structural capital – the corporate DNA26 © 2010 Tieto Corporation
  27. 27. It starts with connecting people • Activated talent & expertise Connecting people • Improved corporate culture • Increased productivity Improving operations • Decreased operational cost • Increased effectiveness Building intellectual capital • Accelerated growth © 2010 Tieto Corporation 27
  28. 28. What keeps your company from embracing social business practices?© 2010 Tieto Corporation
  29. 29. Drivers and barriers to changeInformation-seeking Your organization Ignorance & behavior lack of awareness Consumerization Habits & skepticism of IT & mobility Digital natives Power & control You Democratization Legacy & reactive of communication IT dept © 2010 Tieto Corporation
  30. 30. 90% is people, 10% is technology The technology is the easy part. It’s changing our own current practices, behaviors (habits) and© 2010 Tieto Corporation attitudes that’s really hard.
  31. 31. A culture shift is needed Command-and-control Autonomy Hierarchy-driven work Network-driven workFormally appointed experts Anyone can contribute Fear of making mistakes Learning from mistakes © 2010 Tieto Corporation
  32. 32. How to tell if your company is late to the collaboration party?© 2010 Tieto Corporation
  33. 33. Reactive Managed Proactive Strategy None Separated Integrated Collaboration Me Team Eco-system Communication Controlled Facilitated Empowered Legacy Best Next Practices Practices Practices Practices Technology Blocking Unmanaged Integrated Governance Adoption Ignorance Policy Self-governing© 2010 Tieto Corporation
  34. 34. How to drive organizational connectedness – from the bottom up or the top down?© 2010 Tieto Corporation
  35. 35. Create a vision Walk the talk Engage early adopters Share success stories© 2010 Tieto Corporation
  36. 36. Don’t forget to fix the root causes(motivation / incentives) I don’t have time! I don’t want to! © 2010 Tieto Corporation
  37. 37. © 2010 Tieto Corporation adoption! Design for
  38. 38. Why social networking? Because NASA is “ more than just one expert and one center. Celeste Merryman, NASA ”© 2010 Tieto Corporation
  39. 39. Photo credits: http://www.sxc.hu/browse.phtml?f=download&id=1135696 http://www.sxc.hu/browse.phtml?f=download&id=840541 http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/ http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg© 2010 Tieto Corporation
  40. 40. Questions? Comments?Oscar Berg Isaac Garcia, CEOTieto.com CentralDesktop.comOscar.Berg@tieto.com ceo@centraldesktop.comTwitter: @oscarberg Twitter: @isaacgarcia

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