Webinar - Can your company survive without connectedness? w/ Oscar Berg

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In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental …

In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations?

Oscar Berg, collaboration expert and author of The Content Economy, explores:

* What keeps your company from embracing social business practices
* How to tell if your company is late to the collaboration party
* How to drive organizational connectedness – from the bottom up or the top down.

More in: Business , Education
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  • 1. Collaboration Featuring Oscar Berg, Insights Future Office EvangelistCan Your Company Survive Without Connectedness?
  • 2. Agenda Webinar introduction (5 mins) Oscar Berg (40 mins) o The business case for connectedness o Barriers to embracing social business o How to drive connectedness Q&A session (15 mins)
  • 3. About Oscar BergThe Content Economy blogger,future office evangelist at TietoExpertise:● Needs of knowledge workers● How to leverage mobile, social and collaboration technology● How to increase knowledge sharing, innovation and productivity
  • 4. Collaboration Insights webinars Connect Teach you Empower you with collaboration you to drive thought concepts change leaders TODAY
  • 5. Webinar brought to youby Central Desktop A complete, cloud-based social collaboration platform for business
  • 6. Who we are ● Founded in 2005 ● HQ in Los Angeles, CA ● 500,000+ users globally ● 56% of the Fortune 1000 use our product ● Award-winning cloud-based collaboration platform
  • 7. How we help Simplify the Way You Work Centralize your work securely in the cloud. Work Faster Eliminate unnecessary work so you can focus on what matters. Get People Involved Gain insight into your people, work styles and projects. You Can Count on Us We work with you to help solve your unique business challenges.
  • 8. Thousands of customers
  • 9. How to ask questions• During webinar, use Questions box.• Formal Q&A will follow presentation.
  • 10. Can your company survive without connectedness? Oscar Berg Future Office Evangelist Tieto© 2010 Tieto Corporation
  • 11. Connectedness© 2010 Tieto Corporation
  • 12. © 2010 Tieto Corporation
  • 13. Social media is about “ rethinking how you make plans when your customers are in ” the center and in control. Paul Adams Senior User Experience Researcher at Google13 © 2010 Tieto Corporation
  • 14. © 2010 Tieto Corporation
  • 15. Why is it every time I ask for a pair of “ hands, they come with a brain attached? Henry Ford ”© 2010 Tieto Corporation
  • 16. “ The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence ” with those who can use it. Andrew Carnegie © 2010 Tieto Corporation
  • 17. “ Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a whole to adapt to its environment. ” Alex Wright, “Glut - Mastering Information Through The Ages”© 2010 Tieto Corporation
  • 18. 73% of less successful change initiatives were led by people described as having moderate or weak personal networks.© 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  • 19. 93% of successful change initiatives were led by leaders with strong or very strong personal networks.© 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  • 20. Goldfish are social and enjoythe company of other goldfish. humansThey wont die being alone, butthey really do best withother goldfish. © 2010 Tieto Corporation
  • 21. Perhaps not like this.© 2010 Tieto Corporation
  • 22. Group think...Groupthink? Group think! Grrroup think © 2010 Tieto Corporation
  • 23. 23 © 2010 Tieto Corporation
  • 24. The challenges remain Growth Efficiency Sustainable Innovation Corp. Culture24 © 2010 Tieto Corporation
  • 25. We need networked enterprises Share, contribute, Interact beyond collaborate borders GROWTH EFFICIENCY Share ideas & Network, relate, seek inspiration befriend SUSTAINABLE INNOVATION CORP. CULTURE25 © 2010 Tieto Corporation
  • 26. 3 areas of potential improvement People and their intellectual & social capital Business operations Structural capital – the corporate DNA26 © 2010 Tieto Corporation
  • 27. It starts with connecting people • Activated talent & expertise Connecting people • Improved corporate culture • Increased productivity Improving operations • Decreased operational cost • Increased effectiveness Building intellectual capital • Accelerated growth © 2010 Tieto Corporation 27
  • 28. What keeps your company from embracing social business practices?© 2010 Tieto Corporation
  • 29. Drivers and barriers to changeInformation-seeking Your organization Ignorance & behavior lack of awareness Consumerization Habits & skepticism of IT & mobility Digital natives Power & control You Democratization Legacy & reactive of communication IT dept © 2010 Tieto Corporation
  • 30. 90% is people, 10% is technology The technology is the easy part. It’s changing our own current practices, behaviors (habits) and© 2010 Tieto Corporation attitudes that’s really hard.
  • 31. A culture shift is needed Command-and-control Autonomy Hierarchy-driven work Network-driven workFormally appointed experts Anyone can contribute Fear of making mistakes Learning from mistakes © 2010 Tieto Corporation
  • 32. How to tell if your company is late to the collaboration party?© 2010 Tieto Corporation
  • 33. Reactive Managed Proactive Strategy None Separated Integrated Collaboration Me Team Eco-system Communication Controlled Facilitated Empowered Legacy Best Next Practices Practices Practices Practices Technology Blocking Unmanaged Integrated Governance Adoption Ignorance Policy Self-governing© 2010 Tieto Corporation
  • 34. How to drive organizational connectedness – from the bottom up or the top down?© 2010 Tieto Corporation
  • 35. Create a vision Walk the talk Engage early adopters Share success stories© 2010 Tieto Corporation
  • 36. Don’t forget to fix the root causes(motivation / incentives) I don’t have time! I don’t want to! © 2010 Tieto Corporation
  • 37. © 2010 Tieto Corporation adoption! Design for
  • 38. Why social networking? Because NASA is “ more than just one expert and one center. Celeste Merryman, NASA ”© 2010 Tieto Corporation
  • 39. Photo credits: http://www.sxc.hu/browse.phtml?f=download&id=1135696 http://www.sxc.hu/browse.phtml?f=download&id=840541 http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/ http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg© 2010 Tieto Corporation
  • 40. Questions? Comments?Oscar Berg Isaac Garcia, CEOTieto.com CentralDesktop.comOscar.Berg@tieto.com ceo@centraldesktop.comTwitter: @oscarberg Twitter: @isaacgarcia