WD-40 SAVES TIME                    WITH IMPROVED             DOCUMENT MANAGEMENTAbout: WD-40 Company                     ...
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WD-40 Saves Time with Online Document Management

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Learn how WD-40 used Central Desktop's document management tools to create a highly organized document management system and maintain brand consistency across each WD-40 product.

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WD-40 Saves Time with Online Document Management

  1. 1. WD-40 SAVES TIME WITH IMPROVED DOCUMENT MANAGEMENTAbout: WD-40 Company Solution: Improved Document Management withWD-40 Company is a global consumer products company Central Desktopdedicated to delivering unique, high-value and easy-to-usesolutions for a wide variety of maintenance needs of “doer” and Paige Perdue, Director of Digital Marketing, along with the help“on-the-job” users by leveraging and building the brand fortress of WD-40’s digital marketing agency, Geary Interactive, managedof the company. The company markets three multi-purpose the process of evaluating various file-sharing solutions. Theymaintenance product brands – WD-40®, 3-IN-ONE® and BLUE began a very thorough search for a new tool including surveyingWORKS® – and eight homecare and cleaning product brands. WD-40 employees about which features they would most like to see in the tool. After reviewing five different solutions, WD-www.wd40company.com 40 selected Central Desktop for its robust feature set including functionality such as search, thumbnail view, file preview and theChallenge: Replacing a Legacy Custom Built Extranet ability to print files directly to a FedEx Office location.WD-40 was previously using a custom built extranet to share After WD-40’s files were migrated into Central Desktop, thefiles with its sales team. The extranet was available for the sales solution was rolled out to the entire company. Each of WD-team to access and download sell sheets, program calendars, 40’s products was set up with its own branded workspaceproduct spec sheets and other marketing collateral. WD-40 had that housed information such as sales collateral, logos, marketbeen using the extranet for 6 years but began to find that it was research and press clippings in separate folders. Additionally,quite dated with very limited functionality. WD-40 had a workspace for information not related to a specific brand, as well as a general area with for forms, product claimWD-40 considered switching to SharePoint because its support documentation, reports and a new product developmentUK office used it, but ultimately decided that SharePoint area.was too expensive and didn’t have a lot of the flexibility theteam required. WD-40 then decided to begin the process of Organizing WD-40’s files this way made it incredibly easy toevaluating other tools to find a replacement for its custom built locate specific files. Paige estimates that using Central Desktopextranet. allows employees to find a file at least twice as fast compared to using WD-40’s previous extranet system. Going forward, WD-40 plans to gradually roll out additional Central Desktop features that will help consolidate the company’s tools for maximum efficiency. “Using Central Desktop Big Wins saves our marketing team • Created a highly organized document time because people can management system for marketing materials self-serve. They don’t have to come to us to look for • Locating a file became twice as fast files anymore” • Thumbnail view and file preview made it easier to locate the correct file quickly ~ Paige Perdue, Director of • Branded workspaces for each WD-40 product Digital Marketing helped maintain brand consistency 866-900-7646 | www.centraldesktop.com

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