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Internet Marketing Firm Boosts Team Communication and Manages over 300 Clients Online
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Internet Marketing Firm Boosts Team Communication and Manages over 300 Clients Online

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Learn how internet marketing firm Increase Visibility boosts team communication and manages over 300 clients globally using Central Desktop's collaboration platform.

Learn how internet marketing firm Increase Visibility boosts team communication and manages over 300 clients globally using Central Desktop's collaboration platform.

Published in: Business, Technology
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  • 1. INTERNET MARKETING FIRM IMPROVES TEAM COMMUNICATIONAbout: Increase Visibility Solution: Central Desktop Helps OrganizeIncrease Visibility offers online marketing services such as Teamssearch engine optimization, pay per click management, Increase Visibility was previously using Basecamp butreputation management and social media marketing. as the company grew, Fabiano recognized the needIncrease Visibility is located in Aliso Viejo, California and for a more robust collaboration tool. After evaluatingserves clients ranging from small businesses to Fortune several other solutions, the company selected Central1000 companies. Desktop for its breadth of features, including its integration with Microsoft Outlook.www.increasevisibility.com With some help from the Central Desktop support team, Increase Visibility’s files were transferred fromChallenge: Managing 300 Clients Internally Basecamp over one weekend. After a few months of ramp up time, Increase Visibility developed an effectiveWith more than 300 clients, five company divisions and 15 system for using Central Desktop including a trainingteams, Increase Visibility needed a central hub to house process for new employees and workspace templatesall of its project and client information. Each client had for clients.numerous files and documents associated with its accountthat needed to be saved somewhere that the entire team As soon as a new client was signed on, a workspacecould access. The team also needed an easy way to hold was created and the documents outlining what servicesinternal discussions about the client projects. were sold were saved in it. The assigned team would then be invited into the workspace and begin buildingHaving an easily accessible archive of all client work was out the client project’s tasks and milestones. This wayparticularly important to Increase Visibility’s executive team everything was monitored and tracked throughout theas well. “From an operations standpoint, I need to be able duration of the project.to go to one place that lets me see at a glance where we arewith each division and its tasks,” said Fabiano Moura, COO Using Central Desktop as a centralized repository forof Increase Visibility. files and discussions improved Increase Visibility’s productivity by at least 50%. Fabiano also felt that because the teams were communicating more effectively through Central Desktop, Increase Visibility enjoyed a 25% increase in client retention. “Since we started using Big Wins Central Desktop, there’s been at least a 50% increase • Increases effectiveness of communication and in the effectiveness of organization by at least 50% our communication and organization.” • Saves each employee at least 2 hours a week • 25% increase in client retention ~Fabiano Moura, COO 866-900-7646 | www.centraldesktop.com/marketing

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