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User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
User Adoption Strategies for Collaboration Software
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User Adoption Strategies for Collaboration Software

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Learn how to make stronger, more effective decisions about your User Adoption strategy in this webinar presented by Michael Sampson, renowned Collaboration Strategist.

Learn how to make stronger, more effective decisions about your User Adoption strategy in this webinar presented by Michael Sampson, renowned Collaboration Strategist.

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  • 1. User Adoption StrategiesThe Central Desktop Approach<br />Michael Sampson<br />www.michaelsampson.net<br />
  • 2. Who is Michael Sampson?<br />Collaboration Strategist<br />Author<br />Consultant<br />Workshop Leader<br />Serve end-user organizations<br />NOT the vendors<br />Improving the performance of distributed teams<br />
  • 3. Where Are We Going Today?<br />Setting the Stage<br />A Framework for User Adoption<br />Strategies for User Adoption<br />How Others Are Doing It<br />Case Studies<br />Survey Findings<br />Endnotes & Resources<br />
  • 4. Setting the Stage<br />5<br />4<br />3<br />2<br />1<br />
  • 5. It’s easy to deploy new tools.<br />
  • 6. A Web browser dash.<br />
  • 7. A credit card flash.<br />
  • 8. And you’re done.<br />
  • 9. Challenge ... Getting people to use the new collaboration tool<br />
  • 10. This isn’t just aCentral Desktop issue<br />SharePoint customers face it.<br />IBM Lotus customers face it.<br />Every organization faces it.<br />
  • 11. You need a (great) answer to the question …<br />
  • 12. “How is this going to improve my work and life?”<br />I’m busy. I have a lot on my plate.<br />Why should I give you the time of day?<br />Why should I care?<br />Is there substance here?<br />
  • 13. Assumption1You have worked out the “global why” of Central Desktop<br />Business drivers<br />Team drivers<br />
  • 14. Assumption2You have translated “the global why” into a “personal why”<br />Meaningful<br />Personally relevant<br />
  • 15. A Framework for User Adoption<br />5<br />4<br />3<br />2<br />1<br />
  • 16. MakingIt Real<br />Four Stage Model of User Adoption<br />EnliveningApplicability<br />CultivatingBasic Concepts<br />WinningAttention<br />
  • 17. Stage 1. Winning Attention<br />They aren’t interested in features and capabilities<br />How do we get them interested?<br />What others are doing<br />WinningAttention<br />
  • 18. Stage 2. Cultivating Basic Concepts<br />Explain how the new stuff works<br />Train how to use it<br />Provide grounding, conceptual understanding, and practical experience<br />CultivatingBasic Concepts<br />
  • 19. Stage 3. Enlivening Applicability<br />Explore reasons and value<br />How could it apply to their work?<br />“me, us, my group and team”<br />EnliveningApplicability<br />
  • 20. MakingIt Real<br />Stage 4. Making It Real<br />Make it real and personally relevant<br />It’s the new “now” way<br />Don’t shoot yourself in the foot<br />
  • 21. Strategies for User Adoption<br />5<br />4<br />3<br />2<br />1<br />
  • 22. Stage 1. Winning Attention<br />They aren’t interested in features and capabilities<br />How do we get them interested?<br />What others are doing<br />WinningAttention<br />
  • 23. Exemplar Stories<br />How other people in your organization are getting value and benefit<br />Real people, real situations … “social proof”<br />“I want that”<br />On intranet, in newsletters<br />WinningAttention<br />
  • 24. Real-to-Life Scenarios<br />Narrative scenarios about how a group works<br />“A day in the life of customer services”<br />“A project in the day of a research team”<br />Shows the possibilities embedded in their reality<br />WinningAttention<br />
  • 25. Senior Executive Support<br />Senior executives as involved as others<br />E.g., Senior Executive workspace<br />Provides environmental context<br />Level 1. “This is important” (talk)<br />Level 2. “I am doing this” (action)<br />WinningAttention<br />
  • 26. Stage 2. Cultivating Basic Concepts<br />Explain how the new stuff works<br />Train how to use it<br />Provide grounding, conceptual understanding, and practical experience<br />CultivatingBasic Concepts<br />
  • 27. Classroom Training<br />Teach the “what” of Central Desktop<br />Various design considerations<br />Good for dense concentrations of people<br />Hands-on = better learning<br />Cultivating Basic Concepts<br />
  • 28. Web-Based Training<br />Live webinars, Recorded webinars, E-learning courseware<br />Wide geographical coverage without travel<br />Self-paced instruction<br />Ease of updating with new material<br />Cultivating Basic Concepts<br />
  • 29. Pages on the Intranet<br />Help pages on the Intranet<br />Usually text heavy, can include screen recordings<br />Can be VERY boring, and LACK context<br />Self-paced instruction<br />Could include social engagement opportunities<br />Cultivating Basic Concepts<br />
  • 30. Stage 3. Enlivening Applicability<br />Explore reasons and value<br />How could it apply to their work?<br />“me, us, my group and team”<br />EnliveningApplicability<br />
  • 31. Facilitated Group Re-Imagining<br />What are the activities the group does today?<br />These are underpinned by assumptions about technology capability sets<br />BUT … these have changed<br />So what now?<br />How can we re-imagine work?<br />EnliveningApplicability<br />
  • 32. Sandbox for Experimentation<br />A place to play and try things out<br />Less about “doing business”<br />More about “what could this do for me or us?”<br />See Six Steps to Collaboration Success<br />www.centraldesktop.com/whitepapers?w=six_steps<br />EnliveningApplicability<br />
  • 33. Easy First Steps<br />Help them to accomplish the first things<br />Setting their profile<br />Uploading a picture<br />Creating subscriptions<br />Looking at the various places<br />Changes it:<br />from “a system out there” <br />to “something I am involved with”<br />EnliveningApplicability<br />
  • 34. Over the Shoulder Watching<br />Observational learning about current work practice<br />In-situ recommendations or ideas:<br />“Did you know you could …”<br />“Have you tried doing it this way …”<br />“Why are you clicking into there?”<br />EnliveningApplicability<br />
  • 35. MakingIt Real<br />Stage 4. Making It Real<br />Make it real and personally relevant<br />It’s the new “now” way<br />Don’t shoot yourself in the foot<br />
  • 36. Stop Doing, Start Doing Patterns<br />A mini-activity or set of sequences for a group<br />Frequently repeated, well embedded<br />A way of encapsulating the transition from the old to the new<br />Document reviews<br />Discussions<br />Finding expertise<br />Accountability lever<br />MakingIt Real<br />
  • 37. Internal User Group<br />Internal group made up of supportive individuals<br />Focus is on doing work better with the new stuff<br />Discussions, Asking questions, Finding expertise, Moaning together<br />MakingIt Real<br />
  • 38. Zero Other Options<br />Treat the Central Desktop as the place of work<br />Post the meeting notes<br />Upload the latest document version<br />Keep team member details<br />“We do work in here”<br />Don’t make exceptions for people<br />MakingIt Real<br />
  • 39. How Others Are Doing It<br />5<br />4<br />3<br />2<br />1<br />
  • 40. Case Study: Publishing (Global)<br />First educate, then allow usage togrow organically<br />Dedicated Central Desktop IT training staff<br />Established training process<br />In-person and web meeting training<br />Handouts with usage tips<br />Help Desk manages approval process for setting up workspaces<br />
  • 41. Case Study: Real Estate (USA)<br />Made the process approachable<br />Gave Central Desktop an identity – “Cee Dee”<br />Introduced to staff in small doses<br />Set up workspace with Central Desktopreference guides<br />Proactively sent periodic emails with usage tips<br />
  • 42. Case Study: Marketing Firm (USA)<br />Executive-level support<br />New employees are shown immediately how to use Central Desktop<br />Created own help videos<br />Screen video capture program<br />5-10 use case specific videos<br />E.g. “How to pull an old contract”<br />
  • 43. Survey on User Adoption<br />Web-based survey<br />January 2010 to March 2010<br />Recruitment of respondents through multiple channels<br />Twitter, Blog posts, Weekly newsletter<br />Blog posts via others (Central Desktop, Microsoft)<br />Over 400 respondents (>200 Central Desktop)<br />
  • 44. Findings from a Recent Survey:Central Desktop Respondents<br />
  • 45. Central Desktop Slide: Org Size<br />Central Desktop Respondents Only<br />
  • 46. Central Desktop Respondents Only<br />
  • 47. Central Desktop Respondents Only<br />
  • 48. Zero Other Options<br />“It’s where we work”<br />“Go find it there”<br />“Taking away alternatives”<br />
  • 49. Make It Real<br />“Examples using our work”<br />“Actual tasks and projects”<br />“Using the tool for our projects”<br />
  • 50. People with Influence<br />Executives using it<br />The internal champion<br />
  • 51. Endnotes and Resources<br />5<br />4<br />3<br />2<br />1<br />
  • 52. The most common user adoption strategies …<br />Pages on the Intranet<br />Classroom Training<br />Web-based Training<br />
  • 53. … are not the most effective user adoption strategies.<br />Over-the-Shoulder Watching<br />Executive Support / Sponsorship<br />Real-to-Life Scenarios<br />Zero Other Options<br />
  • 54. and …<br />
  • 55. The strategies that aremost effective for user adoption...<br />Over-the-Shoulder Watching<br />Executive Support / Sponsorship<br />Real-to-Life Scenarios<br />Zero Other Options<br />
  • 56. … require that you also do the most common user adoption strategies<br />Pages on the Intranet<br />Classroom Training<br />Web-based Training<br />
  • 57. Resource: User Adoption Report<br />Survey findings<br />206 CD respondents<br />Key strategies<br />20 pages<br />Available immediately<br />www.michaelsampson.net/cd.html<br />
  • 58. Resource: User Adoption Book<br />My new book<br />The User Adoption Model<br />How to use each strategy<br />268 pages<br />Available NEXT WEEK!<br />www.useradoptionstrategies.com<br />
  • 59. www.michaelsampson.net/may26.html<br />Two very special offers!<br />For 48 hours only<br />
  • 60. Questions & Answers<br />www.michaelsampson.net/may26.html<br />

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