Celebration of Pro Bono webinar (7/11)

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  • Here is the packet it is a CD, a Table of Contents and short document that lists several quick and easy events that you can do with the items on the CD.
  • The celebration in a box is actually a CD of materials. The first year the committee put together a lot of materials and so last year we decided it would be helpful to place them all on a CD and share it with bar leaders. So we organized the materials and placed them on a CD and a local Court Reporting Firm copies and labels the CDs for us. The CD has Several folders that provide instructions, forms, sample documents, handouts, and other materials to allow someone on the local level to host a pro bon week event. We have information on: Proclamations Civic Speeches Letters to the Editor Recruitment Activities CLE Materials Clinics Community Legal Education Programs
  • To let you get a look at a specific section the Proclamation Section has Instructions Sample Auto-forms for cities and Counties Sample emails to the Mayor/County Commission Sample letters to the mayor/county commission A couple sample press releases In our rural counties proclamations have been a great way to get some local press for the program and the local bar leader who proposes the proclamation. For that reason they don’t mind doing it. So the goal with each of the sections on the CD is to give someone everything they need to accomplish that event.
  • We ask that a member of the committee be placed on the agenda for a Board of bar Commissioners meeting. At the meeting they are given a Pro Bono Week Packet with the CD and the Committee members tells them what is in the packet and some of the quick and easy ways they can get involved. We also pass around a clip board and ask them to let us know if they are willing to speak to a local civic group. This year we gave them printed versions of the proclamation for their city and county. We will follow up with an email and then a phone call from one of the committee members Local bar presidents are sent the packet with a letter asking for their assistance. The committee follows up with the local bar presidents by phone and email All the materials are also placed on the Alabama State Bar Website In addition to the materials we have a calendar of events like the national site
  • Celebration of Pro Bono webinar (7/11)

    1. 1. The National Celebration of Pro Bono 2011 <ul><li>Planning Webinar </li></ul><ul><li>July 28, 2011 </li></ul>
    2. 2. Panelists Linda Kostin Pro Bono Coordinator Volunteer Legal Services Project, Inc. Rochester, New York
    3. 3. <ul><li>Linda L. Lund, Director Volunteer Lawyers Program Alabama State Bar Montgomery, AL   </li></ul>
    4. 4. Sara Woods, Esq. Executive Director Philadelphia VIP Philadelphia, PA 
    5. 5. <ul><li>Jodi Schatz </li></ul><ul><li>Director of Intake and Pro Bono Services </li></ul><ul><li>Support Center for Child Advocates </li></ul><ul><li>Philadelphia, PA </li></ul>
    6. 6. <ul><li>Cheryl M. Zalenski </li></ul><ul><li>Director, Center for Pro Bono </li></ul><ul><li>American Bar Association </li></ul><ul><li>Chicago, IL </li></ul>
    7. 7. <ul><li>Sharon Browning JUST Listening Philadelphia, PA USA </li></ul><ul><li>Consultant National Celebration of Pro Bono Week American Bar Association Standing Committee on Pro Bono and Public Service </li></ul>
    8. 8. Outline of Webinar <ul><li>1. Introduction to the Webinar: Cheryl Zalenski </li></ul><ul><li>2. Introduction to the Panel and the Celebration: Sharon Browning </li></ul><ul><li>3. Organizing a State: Linda Lund </li></ul><ul><li>4. Organizing a City: Sara Woods and Jodi Schatz </li></ul><ul><li>5.Organizing One or More Events: Linda Kostin </li></ul><ul><li>6. Summary: Ten Lessons Learned: Sharon Browning </li></ul><ul><li>7. Q and A.: Moderated by Cheryl Zalenski </li></ul>
    9. 9. Planning and Resources for a Statewide Pro Bono Week Celebration Linda L. Lund, Director Alabama State Bar Volunteer Lawyers Program
    10. 10. Setting A Goal <ul><li>Who gets to set the goal </li></ul><ul><ul><li>In Alabama the first year the main goal was set by our Bar President and in each year since it has been set by the Task Force Chair </li></ul></ul><ul><ul><li>● An event in every judicial circuit in Alabama </li></ul></ul><ul><ul><li>● Double the number of legal clinics </li></ul></ul><ul><ul><li>Defining the goal </li></ul></ul><ul><ul><li>Our Task Force Chair in discussions with the VLP defined the goal. - Our events would center around </li></ul></ul><ul><ul><ul><li>Education of the bar and the public </li></ul></ul></ul><ul><ul><ul><li>Recognition of pro bono work currently being preformed </li></ul></ul></ul><ul><ul><ul><li>Promote pro bono Service </li></ul></ul></ul>
    11. 11. Naming Your Committee <ul><li>Consider Geographic Diversity </li></ul><ul><li>Institutional Diversity </li></ul><ul><ul><li>(State Bar, Law Schools, Local bar, Section members) </li></ul></ul>
    12. 12. Benefits of Pro Bono Week <ul><li>Why add Pro Bono Week to your to do list? </li></ul><ul><ul><li>Focused attention on pro bono work more then anything we have done in the past </li></ul></ul><ul><ul><li>Involved new groups </li></ul></ul><ul><ul><li>Developed new leaders </li></ul></ul><ul><ul><li>More people have been served </li></ul></ul>
    13. 13. Celebration in a Box <ul><li>Can be found on the Pro Bono Celebration Website under resources http:// www.probono.net/celebrateprobono/resources / </li></ul><ul><li>Designed to make it as easy as possible to plan and hold an event </li></ul><ul><li>Each year we add new items developed the year before </li></ul>
    14. 14. Celebration in a Box
    15. 15. Celebration in a Box Table of Contents <ul><li>Clinic Folder </li></ul><ul><li>Wills For Heroes Subfolder </li></ul><ul><li>Clinic Timeline </li></ul><ul><li>Sample Letters </li></ul><ul><li>Clinic Forms </li></ul><ul><li>Sample News Release </li></ul><ul><li>Counsel and Advice Subfolder </li></ul><ul><li>Clinic Timeline </li></ul><ul><li>Sample Advice Clinic Flyer & Poster </li></ul><ul><li>Sample Press Release </li></ul><ul><li>CLE Folder </li></ul><ul><li>CLE Instructions </li></ul><ul><li>CLE Presentation Notes </li></ul><ul><li>CLE Power Point </li></ul><ul><li>CLE Sign In Sheet </li></ul><ul><li>Community Legal Education Folder </li></ul><ul><li>Family law Community Education Materials Subfolder </li></ul><ul><li>Table of Contents </li></ul><ul><li>FTC Kit – Protect you Identity Day (Separate CD and materials) </li></ul><ul><li>Getting Started </li></ul><ul><li>Quick and Easy Ideas </li></ul><ul><li>Proclamation Folder </li></ul><ul><li>Proclamation Instructions </li></ul><ul><li>City Proclamation Form </li></ul><ul><li>County Proclamation Form </li></ul><ul><li>Pro Bono Participation By County Spreadsheet </li></ul><ul><li>Sample Email to Mayor Requesting Proclamation </li></ul><ul><li>Sample Letter to Mayor Requesting Proclamation </li></ul><ul><li>Sample Press Release for Proclamation 1 </li></ul><ul><li>Civic Speeches Folder </li></ul><ul><li>Project Overview </li></ul><ul><li>Sample Speech – Civil Indigent Representation </li></ul><ul><li>Handouts </li></ul><ul><li>Speech Material </li></ul><ul><li>Letters to the Editor Folder </li></ul><ul><li>Sample Letter to the Editor 1 </li></ul><ul><li>Sample Letter to the Editor 2 </li></ul><ul><li>Recruitment Folder </li></ul><ul><li>Recruitment Activities </li></ul><ul><li>Enrollment Form </li></ul><ul><li>Tips For a Successful Phone-a-thon </li></ul><ul><li>Table Tents </li></ul>
    16. 16. Celebration in a Box <ul><li>Proclamation Folder </li></ul><ul><li>Proclamation Instructions </li></ul><ul><li>City Proclamation Form </li></ul><ul><li>County Proclamation Form </li></ul><ul><li>Pro Bono Participation By County Spreadsheet </li></ul><ul><li>Sample Email to Mayor Requesting Proclamation </li></ul><ul><li>Sample Letter to Mayor Requesting Proclamation </li></ul><ul><li>Sample Press Release for Proclamation 1 </li></ul><ul><li>Sample Press Release for Proclamation 2 </li></ul>
    17. 17. Celebration in a Box <ul><li>What we do with the materials </li></ul><ul><ul><li>Present them to the Board of Bar Commissioners </li></ul></ul><ul><ul><li>Send them to all local bar presidents </li></ul></ul><ul><ul><li>Place them on the Alabama State Bar website – www.alabar.org </li></ul></ul>
    18. 18. Organizing a City <ul><li>Sara Woods, Esq. </li></ul><ul><li>Executive Director </li></ul><ul><li>Philadelphia VIP </li></ul><ul><li>Philadelphia, PA </li></ul><ul><li>and </li></ul><ul><li>Jodi Schatz </li></ul><ul><li>Pro Bono Coordinator & Intake Attorney Support Center for Child Advocates </li></ul><ul><li>Philadelphia, PA </li></ul>
    19. 19. Organizing a City <ul><li>Tips & Strategies for cooperative planning with multiple organizations, collaborations and partnerships </li></ul><ul><li>Jodi Schatz & Sara Woods </li></ul><ul><li>Co-Chairs, National Pro Bono Week Celebration in Philadelphia </li></ul>
    20. 20. Task a committee of dedicated folks to plan the week . The Pro Bono Subcommittee of the Philadelphia Bar Association was the natural choice to plan NPBW. The group includes members from the area law schools, legal services agencies, and law firms.
    21. 21. Involve and seek input from key stakeholders . <ul><li>Once the committee agreed to plan the week, we asked for input from key stakeholders. </li></ul><ul><li>The input provided helped us plan a week that had “buy in” and attracted a variety of constituencies. </li></ul>
    22. 22. Decide on goals for the week and plan events that accomplish those goals . <ul><li>Based on the input from key stakeholders, we planned a series of events to highlight the terrific pro bono work already happening in Philadelphia, and a series of trainings and service events to involve new volunteers. </li></ul>
    23. 23. Set calendar of events early on . <ul><li>We set our schedule of events nine months in advance. </li></ul><ul><li>As a result, there were few conflicting events during that week, and our events received great publicity. </li></ul>
    24. 24. <ul><li>Date/Time Event Location Description/RSVP </li></ul><ul><li>October 18-22 Pro Bono Road Shows Area Law Firms Presentations by public interest agencies about their pro bono programs. To schedule, email Jodi Schatz, [email_address] </li></ul><ul><li>October 22 YLD Panel Discussion Philadelphia Bar Association Register online </li></ul><ul><li>12 Noon 1101 Market Street, 11th Floor at: http:// www.philadelphiabar.org/page/EventDetails?appNum =4&eventID=YLD1022 </li></ul><ul><li>October 26 How to Handle A PBI CLE Conference Center Pro bono training program </li></ul><ul><li>8:30a-4:30p Child Abuse Case CLE program Wanamaker Building presented by the Support 5 Sub/1Ethics CLE Credits 10th Floor, Ste. 1010 Center for Child Advocates. </li></ul><ul><li>Register with PBI at </li></ul><ul><li>1-800-247-4724 </li></ul><ul><li>October 26 Homeless Advocacy Project (HAP) Kirkbride/Travelers Aid Register with HAP at 215-10:00 a.m.-11:00 a.m. Legal Clinic 111 N. 49th Street 523-9587 or [email_address] </li></ul><ul><li>October 27 VIP Pro Bono Opportunities Day: PBI CLE Conference Center Pro bono training program </li></ul><ul><li>8:00a–12:30p Spotlight on Stabilizing Families Wanamaker Building presented by Philadelphia 10th Floor, Ste. 1010 VIP. Register with VIP at 215-523-9550 or [email_address] </li></ul><ul><li>For more information, go to www.phillyvip.org </li></ul><ul><li>October 29 Homeless Advocacy Project (HAP) St. John’s Hospice Register with HAP at </li></ul><ul><li>1:45p-3:00p Legal Clinic 1221 Race Street 215-523-9587 or [email_address] </li></ul><ul><li>Sponsored by the Philadelphia Bar Association’s Delivery of Legal Services Committee, </li></ul><ul><li>Law School Outreach Committee and Law Firm Pro Bono Committee </li></ul>
    25. 25. Highlight the judiciary . <ul><li>Since we knew that having judicial involvement would help with turnout, we invited judges to every event. </li></ul><ul><li>We highlighted their involvement in our advertising and gave them a prominent role at events. </li></ul>
    26. 26. Provide varied options for pro bono service . <ul><li>We opted to include both hands on service events (legal clinics) with training programs for future service. </li></ul><ul><li>This ensured that volunteers who wanted to provide service that week could do so, but also recruited volunteers for the long-term. </li></ul>
    27. 27. Tell people about it . <ul><li>Early on we involved the communications department of the Philadelphia Bar Association to help get the word out about the week. </li></ul><ul><li>With their help, we came up with a strategic communications plan to generate excitement prior to the week, to publicize events during the week, and to highlight the successes after the week. </li></ul>
    28. 28. <ul><li>PHILADELPHIA EVENTS </li></ul><ul><li>NATIONAL PRO BONO CELEBRATION WEEK </li></ul><ul><li>To celebrate National Pro Bono Week in Philadelphia, the Philadelphia Bar Association’s Delivery of Legal Services Committee is pleased to offer interactive “Road Shows” about the pro bono opportunities available in Philadelphia. </li></ul><ul><li>All law firms and corporations are invited to participate. Selected public interest legal services agencies will present a 30 minute workshop about how to get involved in pro bono activities that can help our community and help your career. </li></ul><ul><li>Who: Law firms and corporations located in Center City, Philadelphia </li></ul><ul><li>What: 30 minute “Road Shows” featuring pro bono opportunities in Philadelphia </li></ul><ul><li>Where: At your offices </li></ul><ul><li>When: Road Shows are available at 8:30am and Noon Monday through Friday, October 18 through October 22 </li></ul><ul><li>Participating </li></ul><ul><li>Agencies: HIAS, Homeless Advocacy Project, Legal Clinic for the Disabled, Philadelphia VIP, SeniorLAW Center, SCRUB and Support Center for Child Advocates </li></ul><ul><li>To Host a Road Show Contact: Jodi Schatz, Co-Chair </li></ul><ul><li>Philadelphia National Pro Bono Week Celebration </li></ul><ul><li>[email_address] or 267-546-9228 </li></ul><ul><li>Please include your preferred Road Show date and time when registering. </li></ul>
    29. 29. Gather feedback from attendees . <ul><li>While we weren’t as consistent about this as we should have been, we did solicit feedback about our events from attendees. Based on that feedback, we made changes last year (adding the Road Shows) and this year. </li></ul>
    30. 30. Linda Kostin, Esq., Pro Bono Coordinator Volunteer Legal Services Project of Monroe County, Inc. Rochester, NY 585.295.5703 [email_address] vlsprochester.org
    31. 31. <ul><li>Incorporate hot topics </li></ul><ul><li>Add spin to the tried and true </li></ul><ul><li>Go big or go home </li></ul><ul><ul><ul><li>VLSP’s Pro Bono Idol, Rochester NY, October 2009 </li></ul></ul></ul><ul><ul><ul><li>ABA’s First Annual National Celebration of Pro Bono </li></ul></ul></ul>
    32. 32. <ul><li>Establish a committee </li></ul><ul><ul><li>Formal or Informal </li></ul></ul><ul><li>Get buy-in from </li></ul><ul><li>marquee names </li></ul><ul><ul><li>Bar leaders </li></ul></ul><ul><ul><li>Judges </li></ul></ul><ul><ul><li>Well-liked attorneys </li></ul></ul><ul><ul><li>Politicians </li></ul></ul><ul><li>Use their ideas </li></ul><ul><li>Use their names </li></ul><ul><ul><li>To recruit others to help </li></ul></ul><ul><ul><li>To recruit attendees </li></ul></ul><ul><ul><li>Harold Kurland, Esq. </li></ul></ul><ul><ul><li>2009-2010 Monroe County </li></ul></ul><ul><ul><li>Bar Association President </li></ul></ul><ul><ul><li>Pro Bono Idol Rochester NY, October 2009 </li></ul></ul>
    33. 33. <ul><li>Food - If you feed them, they will come! </li></ul><ul><ul><li>No budget? No problem! </li></ul></ul><ul><ul><ul><li>Sponsors/hosts </li></ul></ul></ul><ul><ul><ul><ul><li>Law firms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Businesses that provide services to attorneys </li></ul></ul></ul></ul><ul><ul><li>Pro Bono Idol, Rochester NY, October 2009 </li></ul></ul>
    34. 34. <ul><li>Play well with others! </li></ul><ul><ul><li>Even those you compete with for volunteers </li></ul></ul><ul><ul><li>One pro bono opportunity does not fit all </li></ul></ul><ul><ul><li>More options presented = more attendees = more volunteers recruited for all participating agencies </li></ul></ul><ul><ul><li>Bonus: collaborating with other agencies will bear fruit in the future in ways you can’t predict </li></ul></ul>
    35. 35. <ul><li>Location, location, location </li></ul><ul><ul><li>Law Firm(s) </li></ul></ul><ul><ul><li>Courthouse </li></ul></ul><ul><ul><li>Hotel </li></ul></ul>
    36. 36. <ul><li>Planning an event by yourself </li></ul><ul><li>Time </li></ul><ul><ul><li>Develop a realistic master schedule </li></ul></ul><ul><ul><li>Set small goals </li></ul></ul><ul><ul><li>Chip away at them </li></ul></ul>
    37. 37. <ul><li>People power </li></ul><ul><ul><li>Delegate, delegate, delegate </li></ul></ul><ul><ul><ul><li>To a committee, even if it’s informal </li></ul></ul></ul><ul><ul><ul><li>To interns </li></ul></ul></ul><ul><ul><ul><li>To existing volunteers </li></ul></ul></ul><ul><ul><li>Ask for help! </li></ul></ul><ul><ul><ul><li>Sharon Browning, Consultant for the ABA’s National Celebration of Pro Bono Week </li></ul></ul></ul>
    38. 38. <ul><li>Multiple events </li></ul><ul><li>Why put yourself through this? </li></ul><ul><ul><li>Increased profile for your organization </li></ul></ul><ul><ul><li>Increased pro bono attorney recruitment </li></ul></ul><ul><ul><li>More clients served </li></ul></ul><ul><ul><li>VLSP’s Ethics Redux (first live broadcast of a pro bono ethics CLE in </li></ul></ul><ul><ul><li>New York State) Rochester NY, October 2010 </li></ul></ul><ul><ul><li>ABA’s Second Annual National Celebration of Pro Bono </li></ul></ul>
    39. 39. <ul><li>Multiple events </li></ul><ul><li>Challenge: More time and effort to organize </li></ul><ul><li>Solution: Develop a streamlined process and repeat it </li></ul><ul><li>Challenge: More players involved </li></ul><ul><li>Solution: Find a “cruise director” to tend to the needs of key players </li></ul>
    40. 40. <ul><li>Challenge: More attendees to recruit </li></ul><ul><li>Solution: Enlist assistance </li></ul><ul><ul><li>the ABA, state bar and local bar associations </li></ul></ul><ul><ul><li>specialty bar associations, i.e. Rochester Black Bar Association, Greater Rochester Association for Women Attorneys </li></ul></ul><ul><ul><li>managing partners at firms </li></ul></ul><ul><ul><li>board members </li></ul></ul><ul><ul><li>the media </li></ul></ul>
    41. 41. <ul><li>Prime the media in advance of your event </li></ul><ul><ul><li>Make friends in the media every chance you get </li></ul></ul><ul><ul><ul><li>Network with them at bar association events, social events, etc. </li></ul></ul></ul><ul><ul><li>Look for opportunities to build relationships </li></ul></ul><ul><ul><ul><li>Submit guest essays and letters to the editor </li></ul></ul></ul><ul><ul><ul><li>Press releases </li></ul></ul></ul><ul><ul><ul><li>Provide tips on developing stories </li></ul></ul></ul>
    42. 42. <ul><li>Get the word out about your National Celebration of Pro Bono event </li></ul><ul><ul><li>Draft a press release with a hook </li></ul></ul><ul><ul><ul><li>Your event is part of the ABA’s National Celebration! </li></ul></ul></ul><ul><ul><ul><li>Highlight a new or novel aspect of your event </li></ul></ul></ul><ul><ul><ul><li>List the marquee names who helped plan your event, and/or will attend it </li></ul></ul></ul><ul><ul><li>Follow up! </li></ul></ul><ul><ul><ul><li>Ask if more info or photos are needed </li></ul></ul></ul><ul><ul><ul><li>Offer to take a crack at drafting an article for their review </li></ul></ul></ul>
    43. 43. <ul><li>Involve Board Members </li></ul><ul><ul><li>Ask them to mine their contacts in the media </li></ul></ul><ul><ul><li>Draft a letter or email and ask them to send it to their contacts in the community </li></ul></ul>
    44. 44. <ul><li>Build buzz! </li></ul><ul><ul><li>If special guests and/or the media will attend your event, share the news with your attendees and the community </li></ul></ul><ul><ul><ul><li>Email </li></ul></ul></ul><ul><ul><ul><li>Social media </li></ul></ul></ul><ul><ul><ul><li>Websites </li></ul></ul></ul><ul><ul><ul><ul><li>Your organization’s, the ABA’s, local bar associations’ </li></ul></ul></ul></ul>
    45. 45. Top Ten Lessons Learned
    46. 46. Clients Clients Clients
    47. 47. COLLABORATIONS Dallas Landlord Tenant CLE Foreclosure CEO, Boston Social Justice Week, Seattle U Law
    48. 48. Next Steps Summit, Launch, Press Conference New Access To Justice Commission Statewide Pro Bono Strategic Planning Session Courthouse table, breakfast recruitment all week (added 3% of the local Bar). Appreciation Luncheon: 1/3 of the bar showed up.
    49. 49. Be Creative: Use Your Imagination
    50. 50. Variety: Both in Type of Event and Intended Audience: Don’t exhaust anyone New initiatives: Rutgers Law: Prison Re-entry Project Alabama State VLP Online Intake System Summits Dallas Bar Law Jam Clinics: State bar of New Mexico
    51. 51. Tap Into the Desire to Do Good And The Common Good
    52. 52. Share your Events on the Website www.celebrateprobono.org
    53. 53. Use the Media
    54. 54. Share your Enthusiasm; it’s Contagious
    55. 55. Enjoy!!! <ul><li>Do what is life-giving: </li></ul><ul><li>something YOU enjoy and have enthusiasm for. </li></ul><ul><li>Enjoyment and Enthusiasm are the two energies of positive change and transformation </li></ul>
    56. 56. Watch for and join the National Online Pro Bono Conversation in September
    57. 57. <ul><li>http:// www.celebrateprobono / </li></ul>
    58. 58. Resources
    59. 59. Resource Guide/Event Ideas
    60. 61. Q and A
    61. 62. Q and A
    62. 63. Q and A
    63. 64. www.celebrateprobono.org for assistance: Sharon Browning [email_address] [email_address]

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