Centercode Partner Program
September 2009

Program Overview
• We‟re inviting companies to participate in our business space
(Beta Test Management) by extending and adding strong value
to their own offerings
• There is no cost to participate in Centercode Partner
Programs (must qualify to be accepted)
• 3 Unique Partner Models (Categories) Available
• Available Internationally

General Program Benefits
• Valuable Offering to Return to Current/Previous Clients
• Substantial Discounts on Centercode Software/Services
• Expand your Market (or Enter/Create a New One)
• Enjoy a Recurring Revenue Model

Partner Program Categories
1. Solution Partners - Companies who would like to extend their
offering by adding Beta Test Management tools and/or services to
their offering.
2. Authorized Resellers – Companies would like to add
Centercode software and/or services to their portfolio of products
(without adding services or resources)
3. Technology Partners - Companies who would like to extend
the value of their existing software tools by integrating with our
offering (Centercode Connect)

Manage Betas for your Customers
SOLUTION PARTNERS

Why Manage Betas?
• Managed Beta‟s are a lucrative market, with a value between $10k-50k
per month per project
• The market opportunity is huge (= every company developing products –
software or hardware)
• The value message is strong and highly economical (reduce risk, validate
products, increase quality, increase customer sat, get to market faster)
• Increase revenue based on the same customers and resources
you already have

Why a Centercode Solution Partner?
• High Margin - our software costs only $1,000-$1,500/m (before discounts)
• Training and support is included at no cost
• We‟ll help you sell our solutions as your own
• Our software is proven (8+ years, used by many of the biggest names in
technology – now available for the middle market as well)
• Our software can cut your costs for running a beta in half, while
increasing the actionable results substantially
• Customize our software for your vertical market / expertise

Solution Partners Details
• Includes:
 Product Training + Coaching Services
 Access to Centercode Sales Materials + Sales Training
 Your Own Connect Community License (optional)
 On-Going Sales Assistance (optional)
• Example Targets: QA Houses, Market Research Firms, IT
Services, Beta/Project Management Consultants

Solution Partner Models
 Partner Community - You offer your own branded Connect
Beta Community to Your Clients (adding value to your sales message)
 Partner Client Communities - You sell Your Clients their own
branded Communities (adding value to each deal)
 Service Focused – You (optionally with our help) sell Your
Clients our Software, we manage the software relationship, you
deliver your own Services (focusing on what you‟re comfortable with)

Sell Our Solutions
AUTHORIZED RESELLERS

Why an Authorized Reseller?
• Expand Your Market with a Proven Solution
• New Offering for your Existing Customers
• Add Beta Testing to your „Bag of Tricks‟
• Earn Consistent Recurring Revenue

Authorized Reseller Details
• Includes:
 Set Discounts on Centercode Software/Services
 Access to Centercode Sales Materials + Sales Training
 On-Going Sales Assistance (optional)
• Example Targets: IT Sales Firms, IT Consultants

Extend Your Offering and Audience
TECHNOLOGY PARTNERS

Why a Technology Partner?
• Expand your Audience to Include Ours
• We‟ll Market your Product with Ours
• Create “Stickier” Customers
• Discounts on Centercode Software/Services
• Referral Bonus Program

Technology Partner Details
• Technology Partners are given direct access to our
development and quality teams to help ensure smooth
integration/API capabilities
• Access to API Docs
• Co-Marketing Efforts
• Targets: Defect Tracking Systems, CRM Systems, etc

Ready to Join?
• Apply online at www.centercode.com/partners
• Or Contact us @ partners@centercode.com for questions
Thank You
Centercode Partner Team