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UIE Virtual Seminar: Steps to success in undercover UX
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UIE Virtual Seminar: Steps to success in undercover UX

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UIE Virtual Seminar: Steps to success in undercover UX UIE Virtual Seminar: Steps to success in undercover UX Presentation Transcript

  • Cultural red flagsDesign disinterestParalysing processCash cowsContent confusionEnormous expectationsPower problemsDifficult deadlines
  • Going in reverse!
  • AnalyticsVisits per unique visitorEntry pagesBounce rateReferrersKeywordsNavigation pathsRegistration / purchase conversionsOn-site search
  • Collaborative sketching
  • “It doesn’t feel like us yet”
  • Winning a debate USER EVIDENCE USER RESEARCH DESIGN THEORY