UIE Virtual Seminar: Steps to success in undercover UX

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  • UIE Virtual Seminar: Steps to success in undercover UX

    1. 1. Cultural red flagsDesign disinterestParalysing processCash cowsContent confusionEnormous expectationsPower problemsDifficult deadlines
    2. 2. Going in reverse!
    3. 3. AnalyticsVisits per unique visitorEntry pagesBounce rateReferrersKeywordsNavigation pathsRegistration / purchase conversionsOn-site search
    4. 4. Collaborative sketching
    5. 5. “It doesn’t feel like us yet”
    6. 6. Winning a debate USER EVIDENCE USER RESEARCH DESIGN THEORY

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