Cultural red flagsDesign disinterestParalysing processCash cowsContent confusionEnormous expectationsPower problemsDifficult...
Going in reverse!
AnalyticsVisits per unique visitorEntry pagesBounce rateReferrersKeywordsNavigation pathsRegistration / purchase conversio...
Collaborative sketching
“It doesn’t feel like us yet”
Winning a debate    USER EVIDENCE    USER RESEARCH    DESIGN THEORY
Upcoming SlideShare
Loading in...5
×

UIE Virtual Seminar: Steps to success in undercover UX

4,501

Published on

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,501
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • UIE Virtual Seminar: Steps to success in undercover UX

    1. 1. Cultural red flagsDesign disinterestParalysing processCash cowsContent confusionEnormous expectationsPower problemsDifficult deadlines
    2. 2. Going in reverse!
    3. 3. AnalyticsVisits per unique visitorEntry pagesBounce rateReferrersKeywordsNavigation pathsRegistration / purchase conversionsOn-site search
    4. 4. Collaborative sketching
    5. 5. “It doesn’t feel like us yet”
    6. 6. Winning a debate USER EVIDENCE USER RESEARCH DESIGN THEORY

    ×