Cloud Computing and VCE

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Cloud Computing, Virtualization

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  • What is VCE? It’s a coalition. That means it’s way more than a partnership – we have major commitments in engineering, development, solutions and best practices, and support. The coalition of Cisco and EMC, together with VMware has a purpose – to help our customers accelerate their journey. Whether that’s a journey of Virtualizing more, or a journey to private cloud. The three companies have a shared vision. We’ve aligned our technologies, and we’ve created a reference architecture called Vblock. We’ve also created blueprints and solutions to help people apply that technology to surpass their goals – from optimizing an SAP environment or rolling out VDI. And most significantly, we’ve created joint services to support Vblock and VCE solutions. All of that powering a shared partner ecosystem.
  • Here’s how the VCE coalition can help. These are the four key points of the announcement: The technology – that’s the Vblock The experience – the unified customer engagement, and single point of responsibility for maintenance and support The value – the added value of the VCE coalitions partner network And finally, related but separate, is the creation of a new, joint-venture company call Acadia
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  • So What is the first completely integrated IT offering that combines best-of-breed networking, compute, storage, security, and management? This integrated system that service business applications, are purchased as Vblock Infrastructure Packages. They provide virtual blocks of functionality, that are available at the right price and the right size, secure, de-risked, and warranted. Vblock Infrastructure Packages completely virtualize HW infrastructure (network, compute, storage, hypervisor, management) Customers provide the existing O/S, Application, Data Base, and Data (back-up and restore) for existing or new implementations They deliver benefits for: A Rapid deployment model for virtualized infrastructure, to realize the value of business applications and information faster and quickly standardize across your environment A Reduction in the total cost of ownership with integrated, tested, and validated solutions with a s tandard infrastructure reduces management and maintenance costs. A Service Level driven approach in delivering computing with predictable performance & operational characteristics that aligns with how you deliver IT services and reduces risk They also provide unified support to streamline and accelerate problem resolution
  • Title Month Year Vblock accelerates virtualization across a broad range of applications. By virtualizing at Scale, IT is is standardized and simplified.
  • Vblocks provide predictable SLAs to the business, but also predictable levels of power and cooling, capacity, scalability, etc.
  • Title Month Year Drive Down Capital Expenses by up to 50% Reduce platform costs from higher server utilization, deeper platform density Limit new hardware (platform and ‘component’) purchases Pare software licensing, maintenance costs Scale back facilities-related expenditures (e.g. building, generators, cabling) Slash Operational Expenses by up to 40% Day-to-day task automation means fewer management FTEs Increased workloads per KW results in lower power & cooling costs Simplify the IT environment ‘ Pre-fabrication’ of all systems integration Standardization of software environment Fewer switches, NICs, servers and arrays mean less points of management Accelerate IT service delivery to the business Faster provisioning cycle times Continuous operation and availability means the business is never down VCE solutions enable the Virtualized Data Center and extension through choice of IT service providers Technology Innovations - Vblock Infrastructure Packages (VIPs) Vblock Infrastructure Packages are integrated IT offerings from the VCE coalition, combining best-of-breed networking, compute, storage, security, and management technologies with end-to-end vendor accountability – pre-integrated into a whole new way of delivering IT to business and validated to enable the creation of customized solution packages by the channel, partners, and ISVs. Rather than customers buying and assembling individual components, Vblock Infrastructure Packages are validated, secure, de-risked and warranted. The Vblock Infrastructure Packages roadmap includes a preconfigured infrastructure, which puts the benefits of private clouds within reach of small to medium-sized businesses. Vblock Infrastructure Packages have been designed and built for a broad range of specific customer implementations. Currently, there are three Vblock Infrastructure Packages available. Vblock 0 is designed for moderate VMs in a compact footprint, and provides for an entry-level configuration to meet the IT needs of small datacenters or organizations. It also offers a test and development platform for Partners and customers. Vblock 1 is designed for large VMs in a compact footprint, and provides for a mid-sized configuration to deliver a broad range of IT capabilities to organizations of all sizes. It is comprised of Cisco’s Unified Computing System (UCS), EMC’s CLARiiON CX4 storage system and VMware’s vSphere 4 platform. Vblock 2 is designed for massive VMs in a compact footprint, and provides for a high-end configuration that is completely extensible to meet the most demanding IT needs. It is comprised of the Cisco UCS, EMC’s Symmetrix V-Max storage system and VMware vSphere 4 platform.
  • Vblock Infrastructure Packages have been designed and built as a foundational infrastructure for IT. There are three Vblock Infrastructure Packages available. Vblock 2 is designed for massive virtual machines in a compact footprint, and provides for a high-end configuration that is completely extensible to meet the most demanding IT needs. It includes the Cisco UCS, the Cisco switches (MDS’s), EMC’s Symmetrix V-Max storage and VMware vSphere. Vblock 1 is the same configuration, but now we see CLARiiON CX4 in place the Symmetrix V-Max. Vblock 1 is still designed for large virtual machines in a compact footprint, and provides for a mid-sized configuration to deliver a broad range of IT capabilities to organizations of all sizes. Vblock 0 is designed for moderate VMs in a compact footprint, and provides for an entry-level configuration to meet the IT needs of small datacenters or organizations. It also offers a test and development platform for Partners and customers. Here you see, Unified Storage replacing the CX4, and also missing are the Cisco MDS’s, because were talking about network storage.
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  • Cisco, EMC and VMware have developed a set of VCE professional services to enable private cloud. These services can help organizations transform their current IT infrastructures to accelerate strategic business impact.  Using the Vblock architecture, VCE professional services will help define an organization’s cloud vision, a cloud strategy that aligns with business needs, an architecture and high-level design, with a plan to deploy the Vblock solution.
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  • Cloud Computing and VCE

    1. 1. Private Cloud & VCE Cenk Ersoy Ersoy_cenk@emc.com Pre-Sales Team Lead EMC, Turkey© Copyright 2009 EMC Corporation. All rights reserved. 1
    2. 2. Points Covered Why Cloud Computing? What is Cloud Computing? Why VCE? What do we Sell? How do we engage?© Copyright 2009 EMC Corporation. All rights reserved. 2
    3. 3. How Do We Build Today’s DC? 23% delivering WAN LAN SAN A SAN B new capabilities Firewall 77% “keeping the lights on” Internet© Copyright 2009 EMC Corporation. All rights reserved. 3
    4. 4. Is the Data Center An Enabler Or An Inhibitor To Your Business?• Data Centre are designed for Peak Workloads• Difficult/Slow response to Changes• Huge growth of Storage at 40-70% per year• Low Utilization ~15-25% (Servers/Storage)• Efficient Resource Power & Cooling ~25-30% of total DC costs Utilization• Operations taking another ~30% of total DC costs (too much Manual Processes) Secure• New Applications can take 60-180 days to deploy Agile• We Manage Elements not IT Services Reduce Cost• Difficult to Maintain Service Levels• Integrity and Availability Source: Gartner© Copyright 2009 EMC Corporation. All rights reserved. 4
    5. 5. Paradigm Shift – New OpportunitiesCloud computing describes a new supplement, consumption and deliverymodel for IT services based on Internet, and it typically involves theprovision of dynamically scalable and often virtualized resourcesas a service over the Internet Any dev from SP-2 Anywhere SP-1 Federate App Federate Network SP-4 SP-3 Data SP-5 Federate Information Center Federate Security SP-x SP-6© Copyright 2009 EMC Corporation. All rights reserved. 5
    6. 6. What is VCE? A coalition of Cisco and EMC, together with VMware, to accelerate pervasive virtualization and private cloud infrastructures shared vision aligned reference blueprints joint“private cloud” technologies architectures & solutions services shared partner ecosystem© Copyright 2009 EMC Corporation. All rights reserved. 6
    7. 7. How the VCE Coalition Helps YouVblock Infrastructure Packages – Vblock Infrastructure Packages. Engineered, tested, and validated to deliver revolutionary TCO and business agility at scale in the most demanding use cases.Integrated Pre-Sales, Services and Support – Single contact point for maintenance service with unified approach to certifications and escalation – Unified Customer Engagement. Dedicated pre-sales, professional services and single support experience to provide a seamless, end-to-end customer experience.Partner Ecosystem Leverage – Vblock Partner Ecosystem. A select group of partners that augment (add value), sell and deliver Vblock Infrastructure Packages.Plus: Acadia – service oriented access to Vblock based infrastructure – Acadia. A Cisco-EMC joint services venture to build, operate, and transfer Vblock infrastructure to organizations who want to accelerate their journey.© Copyright 2009 EMC Corporation. All rights reserved. 7
    8. 8. Evolution or Revolution? IT as a Service Data Server Virtualization The VDC/Private Cloud VMotion Applications Operating Systems Virtualization Computing Network Storage Simple integration with Storage Needs more automation Network is not simple Still requires manual processes© Copyright 2009 EMC Corporation. All rights reserved. 8
    9. 9. Vblock: A New Way of Delivering IT to Business Information  Production-ready solution packages – Integrated and tested units of virtualized infrastructure – Best of breed virtualization, network, compute, storage, security, and management products Applications  SLA driven Operating Systems – Predictable performance and operational characteristics Virtualization  Reduced risk and compliance Computing – Tested and validated solution with unified support and end-to-end vendor accountability Network Storage Accelerate time to results, Reduce TCO© Copyright 2009 EMC Corporation. All rights reserved. 9
    10. 10. Accelerating Virtualization… Accelerate IT Standardization and Simplification V V V V V V V V V V V V V V V V Database Virtual Desktops Email Custom Web Enable Virtualization at Scale—Simplify IT© Copyright 2009 EMC Corporation. All rights reserved. 10
    11. 11. Deterministic Performance, Predictable Architecture  Predictable SLA: Granular SLA measurement and Heat dissip assurance a ted  Deterministic space and weight floor tiles become unit of capacity planning  Power and Cooling: consistent power and cooling (KWh/BTUs) per unit  Pre-determined capacity and n* Flo or scalability: Tile s Uniform workload distribution and mobility  Deterministic fault and security isolation© Copyright 2009 EMC Corporation. All rights reserved. 11
    12. 12. The Change Is Coming Fast  The impact to businesses will be considerable – Exploit new economics with confidence  Clear and logical pathway – Preserve existing investment in applications and information – Each step delivers immediate value, and builds for the next© Copyright 2009 EMC Corporation. All rights reserved. 12
    13. 13. Vblock Infrastructure Packages – or Custom Integrated IT Stack SaaS I N U P S F N Virtualization e E Storage O I R R F r v M I i I A E Compute C T D m E I e O M L N t A E N Network e V S E A r E •Drive Down CAPEX by up to 50% C G L U E •Slash OPEX by up to 40% R M Backup & Archiving S M •Simplify the IT environment I E e G T N M •Accelerate IT service delivery to the T Disaster Recovery c T Y business Compliance •Continuous operation and availability means the business is never down© Copyright 2009 EMC Corporation. All rights reserved. 13
    14. 14. Vblock Infrastructure Packages Accelerating the Virtualization of IT InfrastructuresVblock 2 • Completely extensible high-end configuration • Designed for large-scale and green field virtualization • Cisco UCS, Nexus 1000v, Multilayer Directional Switches (MDS); EMC Symmetrix V-Max; VMware vSphereVblock 1 • Mid-sized configuration • Designed for consolidation and optimization initiatives • Cisco’s UCS, Nexus 1000v, MDS; EMC CLARiiON CX-4,; VMware vSphereVblock 0 • Brings benefits of private clouds to medium- sized businesses, small data centers • Designed for test/development by channel partners, SIs,SPs, ISVs, customers • Cisco UCS and Nexus 1000v; EMC Unified Storage; VMware vSphere © Copyright 2009 EMC Corporation. All rights reserved. 14
    15. 15. Acadia: Cisco and EMC Solutions Joint VentureUnique Build-Operate-Transfer Model to Speed Customer Adoption Solution Description Build Operate Transfer  Standardized on Vblock architecture  Assessment/  Operation by  Transfer design services Acadia staff  Focused on virtualized data center market  Licensing  Provision new  Ongoing PMO/ Acadia IP – Provide services direct and through environment governance  Ongoing channels/services providers  Skill training subscription  Designed to enable a world-class and transfer (portal) ecosystem of outsourcers, system  Primary support integrators and service providers and remote management  Robust business models including both traditional and utility consumption Data Center Management Virtualization Server Network Storage © Copyright 2009 EMC Corporation. All rights reserved. 15
    16. 16. New Virtual Data Centre EMC Avamar EMC Ionix RSA Envision vSphere Scaling EMC Replication Manager RSA DLP/vShield Zones Cisco UCS scaling EMC Recoverpoint EMC V-Max scaling Application APIs Availability Security Scalability vCenter 4.0 VMware vSphere 4.0 Infrastructure vCompute vStorage vNetwork APIs EMC vCenter Plugins Universal use of latest EMC PowerPath/VE Cisco VN-Tag EMC VM-Aware Intel Technologies EMC SRM API integration Cisco Nexus 1000V Storage across VMware, Cisco All EMC VAAI-Ready Cisco FCoE and 10GbE Cisco VM-Aware and EMC Support EMC FCoE and 10GbE Network Support© Copyright 2009 EMC Corporation. All rights reserved. 16
    17. 17. Unified Vblock Element Management Single Point of Management, Extensible Integration Framework Enterprise Management Platforms Unified Vblock Management Interface Consolidated view into all Vblock infrastructure Single integration point Configuration and Availability and Compliance Events Performance Events IT self-service portal Mini service catalog and dashboard for self- provisioning Unified Vblock Element Management EMC Ionix Unified Infrastructure Manager (UIM) Policy-based management Fine-grained tracking, traceability, reproducibility Vblock Self-Service Portal System-wide compliance and remediation Vblock Service Profile Catalog Automated discovery and Unified Configuration Policy-Based Infrastructure deployment Management Provisioning, Compliance Recovery (DR) Config & Change Analysis Vblock Vblock Symmetrix Vblock Management Console Symmetrix UCS Manager vCenter or Management Console UCS Manager Symmetrix Navisphere vCenter or UCS Manager Management Console or Navisphere vCenter Navisphere © Copyright 2009 EMC Corporation. All rights reserved. 17
    18. 18. Everyone is on the Same Journey as: on CHOICE ch grati ing HIGH s u te are M in visio n Fully Virtualized Mw SR ro Infrastructure ith V int – thin p ware nw o e m t c. gr atio overP Mwar for V ion, e Private cloud inte , Rec g – V ntion tegrat for the enterprise ur e w in ve n F eat orvie ision Pre ent i r v s m CHOICE F, Mir l pro l Los nage a a RD Virtua Digit rce m Infrastructure for Virtualization VALUE C RS A e s o u EM ix r Complete integration and support I on for the fully virtualized environment CONTROL Integration with VMware Protection, Security, Continuity, Optimization, & Management EFFICIENCY LOW VMware – to reduce CapEx & OpEx, and increase business agility LOW VIRTUALIZATION HIGH Physical: Some Heavy use of Pervasive Private 1 App – 1 Svr Virtualization Virtualization Virtualization Cloud© Copyright 2009 EMC Corporation. All rights reserved. 18
    19. 19. Consulting Services from the VCE Coalition Virtualization & Private Cloud Executive Advisory Design and Services Implementation Services • Private Cloud Strategic • Vblock Design and Impact Advisory Service Implementation Service • Cloud-based Business Advisory Service Strategy Services Architecture Advisory • Cloud Computing Strategy Service Services • Private Cloud Architecture Impact Advisory Service • Virtual Desktop Advisory Service Value & Strategy Architecture & Design Deployment & ExecutionImagine the power of three …Dedicated service professionals aligning strategy with execution © Copyright 2009 EMC Corporation. All rights reserved. 19

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