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Marketing with Augmented Reality
 

Marketing with Augmented Reality

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    Marketing with Augmented Reality Marketing with Augmented Reality Presentation Transcript

    • Reality Browser
      • Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza
      September 17, 2009
    • Augmented Reality Browser
      • It’s a browser that superimposes relevant information on top of what is seen in real-life.
      • It allows companies to position themselves in a new dimension and bring information to customers in a revolutionary setting.
      • In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating against their competitors.
    • Layar
      • 1st Free AR Browser
      • Dutch Startup - June 2009
      • Diverse industry interest
      • Incorporates UGC
      • Open API
    • Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: layar.com funda gadget funda heatmaps funda earth
    • What does Layar provide?
      • Consumer
      • reduces search costs
      • improved experience
      • live listings
      • provides content in context
      • unique experience
      • Funda
      • reduces request variability
      • improves quality of leads
      • reinforces innovative brand
      • higher conversion rate
    • Ripple Effect
      • Companies - 103
      • Industries - 12
      • Countries - 16 & Worldwide
      • Time - 3 Months!
    • Layers as of 10/09
    • Nuggets
      • Lines are becoming blurred between the virtual world and the real world.
      • New dimension of interaction with customers
      • Challenging existing consumer behavior
    • Revenue Models
      • Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings
      • Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs
      • End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price