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Reality Browser <ul><li>Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza </li></ul>September 17, ...
Augmented Reality Browser <ul><li>It’s a browser that superimposes relevant information on top of what is seen in real-lif...
Layar <ul><li>1st Free AR Browser </li></ul><ul><li>Dutch Startup -  June 2009 </li></ul><ul><li>Diverse industry interest...
Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent  Customer Oriented...
What does Layar provide? <ul><li>Consumer </li></ul><ul><li>reduces search costs </li></ul><ul><li>improved experience </l...
Ripple Effect <ul><li>Companies - 103 </li></ul><ul><li>Industries - 12 </li></ul><ul><li>Countries - 16 & Worldwide </li>...
Layers as of 10/09
Nuggets <ul><li>Lines are becoming blurred between the virtual world and the real world.  </li></ul><ul><li>New dimension ...
Revenue Models <ul><li>Client funding for an augmented reality application e.g. Real estate company providing an AR app th...
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Marketing with Augmented Reality

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Transcript of "Marketing with Augmented Reality"

  1. 1. Reality Browser <ul><li>Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza </li></ul>September 17, 2009
  2. 2. Augmented Reality Browser <ul><li>It’s a browser that superimposes relevant information on top of what is seen in real-life. </li></ul><ul><li>It allows companies to position themselves in a new dimension and bring information to customers in a revolutionary setting. </li></ul><ul><li>In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating against their competitors. </li></ul>
  3. 3. Layar <ul><li>1st Free AR Browser </li></ul><ul><li>Dutch Startup - June 2009 </li></ul><ul><li>Diverse industry interest </li></ul><ul><li>Incorporates UGC </li></ul><ul><li>Open API </li></ul>
  4. 4. Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: layar.com funda gadget funda heatmaps funda earth
  5. 5. What does Layar provide? <ul><li>Consumer </li></ul><ul><li>reduces search costs </li></ul><ul><li>improved experience </li></ul><ul><li>live listings </li></ul><ul><li>provides content in context </li></ul><ul><li>unique experience </li></ul><ul><li>Funda </li></ul><ul><li>reduces request variability </li></ul><ul><li>improves quality of leads </li></ul><ul><li>reinforces innovative brand </li></ul><ul><li>higher conversion rate </li></ul>
  6. 6. Ripple Effect <ul><li>Companies - 103 </li></ul><ul><li>Industries - 12 </li></ul><ul><li>Countries - 16 & Worldwide </li></ul><ul><li>Time - 3 Months! </li></ul>
  7. 7. Layers as of 10/09
  8. 8. Nuggets <ul><li>Lines are becoming blurred between the virtual world and the real world. </li></ul><ul><li>New dimension of interaction with customers </li></ul><ul><li>Challenging existing consumer behavior </li></ul>
  9. 9. Revenue Models <ul><li>Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings </li></ul><ul><li>Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs </li></ul><ul><li>End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price </li></ul>
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