Marketing with Augmented Reality

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  • 1. Reality Browser
    • Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza
    September 17, 2009
  • 2. Augmented Reality Browser
    • It’s a browser that superimposes relevant information on top of what is seen in real-life.
    • It allows companies to position themselves in a new dimension and bring information to customers in a revolutionary setting.
    • In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating against their competitors.
  • 3. Layar
    • 1st Free AR Browser
    • Dutch Startup - June 2009
    • Diverse industry interest
    • Incorporates UGC
    • Open API
  • 4. Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: funda gadget funda heatmaps funda earth
  • 5. What does Layar provide?
    • Consumer
    • reduces search costs
    • improved experience
    • live listings
    • provides content in context
    • unique experience
    • Funda
    • reduces request variability
    • improves quality of leads
    • reinforces innovative brand
    • higher conversion rate
  • 6. Ripple Effect
    • Companies - 103
    • Industries - 12
    • Countries - 16 & Worldwide
    • Time - 3 Months!
  • 7. Layers as of 10/09
  • 8. Nuggets
    • Lines are becoming blurred between the virtual world and the real world.
    • New dimension of interaction with customers
    • Challenging existing consumer behavior
  • 9. Revenue Models
    • Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings
    • Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs
    • End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price