On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: layar.com funda gadget funda heatmaps funda earth
What does Layar provide?
reduces search costs
provides content in context
reduces request variability
improves quality of leads
reinforces innovative brand
higher conversion rate
Companies - 103
Industries - 12
Countries - 16 & Worldwide
Time - 3 Months!
Layers as of 10/09
Lines are becoming blurred between the virtual world and the real world.
New dimension of interaction with customers
Challenging existing consumer behavior
Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings
Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs
End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price