Marketing with Augmented RealityPresentation Transcript
Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza
September 17, 2009
Augmented Reality Browser
It’s a browser that superimposes relevant information on top of what is seen in real-life.
It allows companies to position themselves in a new dimension and bring information to customers in a revolutionary setting.
In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating against their competitors.
1st Free AR Browser
Dutch Startup - June 2009
Diverse industry interest
Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: layar.com funda gadget funda heatmaps funda earth
What does Layar provide?
reduces search costs
provides content in context
reduces request variability
improves quality of leads
reinforces innovative brand
higher conversion rate
Companies - 103
Industries - 12
Countries - 16 & Worldwide
Time - 3 Months!
Layers as of 10/09
Lines are becoming blurred between the virtual world and the real world.
New dimension of interaction with customers
Challenging existing consumer behavior
Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings
Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs
End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price