(C) 2010 - CEMPER.COM &
LinkResearchTools com
Link Building
Tips
Strategies
Tactics
Christoph C. Cemper
(C) 2010 - CEMPER.COM & LinkResearchTools.com
2
About Christoph
& CEMPER.COM
• Doing in Link Building
since 2003
• English...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
3
5
CRUCIAL
Tips
(C) 2010 - CEMPER.COM & LinkResearchTools.com
4
TIP NO.
The SECRET
Of
Link Building
…
(C) 2010 - CEMPER.COM & LinkResearchTools.com
5
The Secret of Link Building …
DOES
NOT
EXIST
(it‘s a painful tedious job!)
(C) 2010 - CEMPER.COM & LinkResearchTools.com
6
Know your goals
be realistic!
TIP NO.
(C) 2010 - CEMPER.COM & LinkResearchTools.com
7
you won’t get
#1
overnight
(C) 2010 - CEMPER.COM & LinkResearchTools.com
8
TIP NO.
TEST
TEST
TEST
(C) 2010 - CEMPER.COM & LinkResearchTools.com
9
TESTING ROCKS!
on test sites
on satellite sites
on competitor sites
…
(C) 2010 - CEMPER.COM & LinkResearchTools.com
10
TIP NO.
DO YOUR RESEARCH!
Know your playing field
EVERY industry is diffe...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
11
"don't take a sword
to a gun fight“
Tim Meyer, Product Manager
Yahoo (200...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
12
one link can
make a
difference,
but…
(C) 2010 - CEMPER.COM & LinkResearchTools.com
13
50.000 new links/DAY!
Damn, I‘d better find a
new job, this link
building...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
14
Link Building Strategy
Link
Growth
Rates(link velocity)
(C) 2010 - CEMPER.COM & LinkResearchTools.com
15
Link Growth rates matter!
Q: how many links
we need to
become #1 ?
A: we ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
16
Numbers?
Sometimes 2000 links/day are just
what you need.
Sometimes it's ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
17
see also …
http://bit.ly/linkgrowth
(C) 2010 - CEMPER.COM & LinkResearchTools.com
18
TIP NO.
Look at your
COMPETITION
!
(C) 2010 - CEMPER.COM & LinkResearchTools.com
19
Link Building Strategy
Competitors are
potential
link
sources
(C) 2010 - CEMPER.COM & LinkResearchTools.com
20
7 Golden Link Building Strategies #4
Common Outbound Link Analysis
How do...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
21
7 Golden Link Building Strategies #4
Common Outbound Link Analysis
1. fin...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
22
Link Building Strategy
Anchor Text
Variation(an example)
(C) 2010 - CEMPER.COM & LinkResearchTools.com
23
THE GOAL
• cheap flights
• flights
• flight ticket
• flight
(C) 2010 - CEMPER.COM & LinkResearchTools.com
24
Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight p...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
25
Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight p...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
26
Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight p...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
27
Long Tail => Short Tail
• finding cheap flights to Rio
• best flight pric...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
28
Long Tail => Short Tail
• cheap flights
• flight price
• low cost flight ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
29
Long Tail => Short Tail
• cheap flights
• flights
• flight ticket
• fligh...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
30
Natural Anchor Texts
exact match domains really help …
source: www.LinkRe...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
31
see also …
http://bit.ly/naturalanchors
(C) 2010 - CEMPER.COM & LinkResearchTools.com
32
Relevant
Links
(C) 2010 - CEMPER.COM & LinkResearchTools.com
33
Relevant Links
Top #1 and #2
for
„Cheap Flights“
(C) 2010 - CEMPER.COM & LinkResearchTools.com
34
(C) 2010 - CEMPER.COM & LinkResearchTools.com
35
Relevant Links for
„cheap flights“
• GOOD Link Profile for Travel, eh #2?...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
36
Relevant Links for
„cheap flights“
• GREAT Travel Link Profile for #1 too...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
37
Not So Relevant Links
not so well themed …
source: www.LinkResearchTools....
(C) 2010 - CEMPER.COM & LinkResearchTools.com
38
… unless you
ARE
an
„entertainment“ site
(C) 2010 - CEMPER.COM & LinkResearchTools.com
39
Domain Trust
(C) 2010 - CEMPER.COM & LinkResearchTools.com
40
Domain Trust
Links
are a
Connection
from
Source to Target
(C) 2010 - CEMPER.COM & LinkResearchTools.com
41
Domain Trust
Link Impact
also depends on
TARGET
More Trust = More Impact!
(C) 2010 - CEMPER.COM & LinkResearchTools.com
42
Domain Trust
YES!
same link, different effect
depending on where you link...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
43
Domain Trust
Build TRUST for your site
(C) 2010 - CEMPER.COM & LinkResearchTools.com
44
Domain Trust
get
Authority
Links
!
(C) 2010 - CEMPER.COM & LinkResearchTools.com
45
(C) 2010 - CEMPER.COM & LinkResearchTools.com
46
Authority Links of #55
source: www.LinkResearchTools.com
(C) 2010 - CEMPER.COM & LinkResearchTools.com
47
Authority Links of #1
source: www.LinkResearchTools.com
(C) 2010 - CEMPER.COM & LinkResearchTools.com
48
Link Tactic
BEST LINKS
are
FREE(the ones
you already have!)
(C) 2010 - CEMPER.COM & LinkResearchTools.com
49
Link Tactic
Convert
IMAGE NO ALT
links to
keyword links
(C) 2010 - CEMPER.COM & LinkResearchTools.com
50
NO ALT to
keyword links
make these image links to get ALT TEXT!
source: w...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
51
NO ALT to
keyword links
oh, we haven‘t done this for some weeks…
source: ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
52
Link Tactic
Link Laundering
with
Link Pyramids
(old but great technique)
(C) 2010 - CEMPER.COM & LinkResearchTools.com
53
„Blackhole“
great links to here
average links to here
shitty links here
(C) 2010 - CEMPER.COM & LinkResearchTools.com
54
„Diamond“
(C) 2010 - CEMPER.COM & LinkResearchTools.com
55
„Butterfly“
(C) 2010 - CEMPER.COM & LinkResearchTools.com
56
„Angel“
(C) 2010 - CEMPER.COM & LinkResearchTools.com
57
Link Pyramids „rule of thumb“
the closer to
money site
the better the lin...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
58
improve existing links!
Great Pages
linking to YOU
always need
more links…
(C) 2010 - CEMPER.COM & LinkResearchTools.com
59
… and are your
filter for all
“bad flavors“
 …
(C) 2010 - CEMPER.COM & LinkResearchTools.com
60
TIP
THE BEST LINKS
are those that
your competitors
can NOT get!
(C) 2010 - CEMPER.COM & LinkResearchTools.com
61
Stuff to read up …
7 Golden Rules of Link Building
http://bit.ly/7golden1...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
62
THANK YOU!
QUESTIONS ?
Want to trial our
www.LinkResearchTools.com
Please...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
63
Bonus Tip
BONUS
CONTENT
(C) 2010 - CEMPER.COM & LinkResearchTools.com
64
Bonus Tip
NO link requests
to
Matt Cutts
Tim Meyer
& other search engine ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
65
(C) 2010 - CEMPER.COM & LinkResearchTools.com
66
(C) 2010 - CEMPER.COM & LinkResearchTools.com
67
but ...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
68
Bonus Tip
even more
BONUS
CONTENT
(C) 2010 - CEMPER.COM & LinkResearchTools.com
69
Bonus TIP 2
Don‘t Look at
Page Rank
(C) 2010 - CEMPER.COM & LinkResearchTools.com
70
hu, no page rank?
Matt Cutts
Says
(SMX Advanced
Seattle 2008)
We return r...
(C) 2010 - CEMPER.COM & LinkResearchTools.com
71
THANKS 
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Link Building Tactics, Tips & Tricks - BlueglassFL 2010

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Link Building Tactics, Tips & Tricks - BlueglassFL 2010

  1. 1. (C) 2010 - CEMPER.COM & LinkResearchTools com Link Building Tips Strategies Tactics Christoph C. Cemper
  2. 2. (C) 2010 - CEMPER.COM & LinkResearchTools.com 2 About Christoph & CEMPER.COM • Doing in Link Building since 2003 • English, German, Spanish, French • Trust Links  LinkResearchTools.com  SEO consulting for selected clients
  3. 3. (C) 2010 - CEMPER.COM & LinkResearchTools.com 3 5 CRUCIAL Tips
  4. 4. (C) 2010 - CEMPER.COM & LinkResearchTools.com 4 TIP NO. The SECRET Of Link Building …
  5. 5. (C) 2010 - CEMPER.COM & LinkResearchTools.com 5 The Secret of Link Building … DOES NOT EXIST (it‘s a painful tedious job!)
  6. 6. (C) 2010 - CEMPER.COM & LinkResearchTools.com 6 Know your goals be realistic! TIP NO.
  7. 7. (C) 2010 - CEMPER.COM & LinkResearchTools.com 7 you won’t get #1 overnight
  8. 8. (C) 2010 - CEMPER.COM & LinkResearchTools.com 8 TIP NO. TEST TEST TEST
  9. 9. (C) 2010 - CEMPER.COM & LinkResearchTools.com 9 TESTING ROCKS! on test sites on satellite sites on competitor sites …
  10. 10. (C) 2010 - CEMPER.COM & LinkResearchTools.com 10 TIP NO. DO YOUR RESEARCH! Know your playing field EVERY industry is different!
  11. 11. (C) 2010 - CEMPER.COM & LinkResearchTools.com 11 "don't take a sword to a gun fight“ Tim Meyer, Product Manager Yahoo (2006!)
  12. 12. (C) 2010 - CEMPER.COM & LinkResearchTools.com 12 one link can make a difference, but…
  13. 13. (C) 2010 - CEMPER.COM & LinkResearchTools.com 13 50.000 new links/DAY! Damn, I‘d better find a new job, this link building thing looks like A LOT of hard work…
  14. 14. (C) 2010 - CEMPER.COM & LinkResearchTools.com 14 Link Building Strategy Link Growth Rates(link velocity)
  15. 15. (C) 2010 - CEMPER.COM & LinkResearchTools.com 15 Link Growth rates matter! Q: how many links we need to become #1 ? A: we don't know! let’s look at it!
  16. 16. (C) 2010 - CEMPER.COM & LinkResearchTools.com 16 Numbers? Sometimes 2000 links/day are just what you need. Sometimes it's 20 per month. Not every link is equal though!
  17. 17. (C) 2010 - CEMPER.COM & LinkResearchTools.com 17 see also … http://bit.ly/linkgrowth
  18. 18. (C) 2010 - CEMPER.COM & LinkResearchTools.com 18 TIP NO. Look at your COMPETITION !
  19. 19. (C) 2010 - CEMPER.COM & LinkResearchTools.com 19 Link Building Strategy Competitors are potential link sources
  20. 20. (C) 2010 - CEMPER.COM & LinkResearchTools.com 20 7 Golden Link Building Strategies #4 Common Outbound Link Analysis How do I get my competitors to link to ME ???
  21. 21. (C) 2010 - CEMPER.COM & LinkResearchTools.com 21 7 Golden Link Building Strategies #4 Common Outbound Link Analysis 1. find out where your competition links to … 2. go after those linked to pages 3. Grab Linkjuice from competition!
  22. 22. (C) 2010 - CEMPER.COM & LinkResearchTools.com 22 Link Building Strategy Anchor Text Variation(an example)
  23. 23. (C) 2010 - CEMPER.COM & LinkResearchTools.com 23 THE GOAL • cheap flights • flights • flight ticket • flight
  24. 24. (C) 2010 - CEMPER.COM & LinkResearchTools.com 24 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  25. 25. (C) 2010 - CEMPER.COM & LinkResearchTools.com 25 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  26. 26. (C) 2010 - CEMPER.COM & LinkResearchTools.com 26 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  27. 27. (C) 2010 - CEMPER.COM & LinkResearchTools.com 27 Long Tail => Short Tail • finding cheap flights to Rio • best flight price to Europe • low cost flight ticket to Munich • affordable flight to Brazil • best offer to fly to UK • cheapest ticket to fly to UK • best price on flights to Prague
  28. 28. (C) 2010 - CEMPER.COM & LinkResearchTools.com 28 Long Tail => Short Tail • cheap flights • flight price • low cost flight ticket • affordable flight • best offer to fly • cheapest ticket to fly • best price on flights
  29. 29. (C) 2010 - CEMPER.COM & LinkResearchTools.com 29 Long Tail => Short Tail • cheap flights • flights • flight ticket • flight • fly
  30. 30. (C) 2010 - CEMPER.COM & LinkResearchTools.com 30 Natural Anchor Texts exact match domains really help … source: www.LinkResearchTools.com
  31. 31. (C) 2010 - CEMPER.COM & LinkResearchTools.com 31 see also … http://bit.ly/naturalanchors
  32. 32. (C) 2010 - CEMPER.COM & LinkResearchTools.com 32 Relevant Links
  33. 33. (C) 2010 - CEMPER.COM & LinkResearchTools.com 33 Relevant Links Top #1 and #2 for „Cheap Flights“
  34. 34. (C) 2010 - CEMPER.COM & LinkResearchTools.com 34
  35. 35. (C) 2010 - CEMPER.COM & LinkResearchTools.com 35 Relevant Links for „cheap flights“ • GOOD Link Profile for Travel, eh #2? • source: www.LinkResearchTools.com
  36. 36. (C) 2010 - CEMPER.COM & LinkResearchTools.com 36 Relevant Links for „cheap flights“ • GREAT Travel Link Profile for #1 too • source: www.LinkResearchTools.com
  37. 37. (C) 2010 - CEMPER.COM & LinkResearchTools.com 37 Not So Relevant Links not so well themed … source: www.LinkResearchTools.com
  38. 38. (C) 2010 - CEMPER.COM & LinkResearchTools.com 38 … unless you ARE an „entertainment“ site
  39. 39. (C) 2010 - CEMPER.COM & LinkResearchTools.com 39 Domain Trust
  40. 40. (C) 2010 - CEMPER.COM & LinkResearchTools.com 40 Domain Trust Links are a Connection from Source to Target
  41. 41. (C) 2010 - CEMPER.COM & LinkResearchTools.com 41 Domain Trust Link Impact also depends on TARGET More Trust = More Impact!
  42. 42. (C) 2010 - CEMPER.COM & LinkResearchTools.com 42 Domain Trust YES! same link, different effect depending on where you link it TO
  43. 43. (C) 2010 - CEMPER.COM & LinkResearchTools.com 43 Domain Trust Build TRUST for your site
  44. 44. (C) 2010 - CEMPER.COM & LinkResearchTools.com 44 Domain Trust get Authority Links !
  45. 45. (C) 2010 - CEMPER.COM & LinkResearchTools.com 45
  46. 46. (C) 2010 - CEMPER.COM & LinkResearchTools.com 46 Authority Links of #55 source: www.LinkResearchTools.com
  47. 47. (C) 2010 - CEMPER.COM & LinkResearchTools.com 47 Authority Links of #1 source: www.LinkResearchTools.com
  48. 48. (C) 2010 - CEMPER.COM & LinkResearchTools.com 48 Link Tactic BEST LINKS are FREE(the ones you already have!)
  49. 49. (C) 2010 - CEMPER.COM & LinkResearchTools.com 49 Link Tactic Convert IMAGE NO ALT links to keyword links
  50. 50. (C) 2010 - CEMPER.COM & LinkResearchTools.com 50 NO ALT to keyword links make these image links to get ALT TEXT! source: www.LinkResearchTools.com
  51. 51. (C) 2010 - CEMPER.COM & LinkResearchTools.com 51 NO ALT to keyword links oh, we haven‘t done this for some weeks… source: www.LinkResearchTools.com
  52. 52. (C) 2010 - CEMPER.COM & LinkResearchTools.com 52 Link Tactic Link Laundering with Link Pyramids (old but great technique)
  53. 53. (C) 2010 - CEMPER.COM & LinkResearchTools.com 53 „Blackhole“ great links to here average links to here shitty links here
  54. 54. (C) 2010 - CEMPER.COM & LinkResearchTools.com 54 „Diamond“
  55. 55. (C) 2010 - CEMPER.COM & LinkResearchTools.com 55 „Butterfly“
  56. 56. (C) 2010 - CEMPER.COM & LinkResearchTools.com 56 „Angel“
  57. 57. (C) 2010 - CEMPER.COM & LinkResearchTools.com 57 Link Pyramids „rule of thumb“ the closer to money site the better the links!
  58. 58. (C) 2010 - CEMPER.COM & LinkResearchTools.com 58 improve existing links! Great Pages linking to YOU always need more links…
  59. 59. (C) 2010 - CEMPER.COM & LinkResearchTools.com 59 … and are your filter for all “bad flavors“  …
  60. 60. (C) 2010 - CEMPER.COM & LinkResearchTools.com 60 TIP THE BEST LINKS are those that your competitors can NOT get!
  61. 61. (C) 2010 - CEMPER.COM & LinkResearchTools.com 61 Stuff to read up … 7 Golden Rules of Link Building http://bit.ly/7golden1 7 Golden Link Building Strategies http://bit.ly/7golden3 5 Rules for Link Profiling http://bit.ly/linkprofiling
  62. 62. (C) 2010 - CEMPER.COM & LinkResearchTools.com 62 THANK YOU! QUESTIONS ? Want to trial our www.LinkResearchTools.com Please leave your business card. Contact me christoph@cemper.com http://www.cemper.com/ twitter.com/cemper
  63. 63. (C) 2010 - CEMPER.COM & LinkResearchTools.com 63 Bonus Tip BONUS CONTENT
  64. 64. (C) 2010 - CEMPER.COM & LinkResearchTools.com 64 Bonus Tip NO link requests to Matt Cutts Tim Meyer & other search engine reps They are nice guys,...
  65. 65. (C) 2010 - CEMPER.COM & LinkResearchTools.com 65
  66. 66. (C) 2010 - CEMPER.COM & LinkResearchTools.com 66
  67. 67. (C) 2010 - CEMPER.COM & LinkResearchTools.com 67 but ...
  68. 68. (C) 2010 - CEMPER.COM & LinkResearchTools.com 68 Bonus Tip even more BONUS CONTENT
  69. 69. (C) 2010 - CEMPER.COM & LinkResearchTools.com 69 Bonus TIP 2 Don‘t Look at Page Rank
  70. 70. (C) 2010 - CEMPER.COM & LinkResearchTools.com 70 hu, no page rank? Matt Cutts Says (SMX Advanced Seattle 2008) We return random page rank data if we feel like it – it‘s fun!  • Lesson learnt: don‘t look at PR
  71. 71. (C) 2010 - CEMPER.COM & LinkResearchTools.com 71 THANKS 
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