• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Link Building Tactics, Tips & Tricks - BlueglassFL 2010

  • 5,484 views
Uploaded on

Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • http://fiverr.com/senukexcrlinks/do-senuke-xcr-full-monty-blast-to-your-website-best-full-monty-service

    Use the above link to get best linkbuilding service for only $5
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,484
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
41
Comments
1
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. (C) 2010 - CEMPER.COM & LinkResearchTools.com
    Link BuildingTips StrategiesTactics
    Christoph C. Cemper
  • 2. About Christoph & CEMPER.COM
    Doing in Link Buildingsince 2003
    English, German, Spanish, French
    Trust Links
    • LinkResearchTools.com
    • 3. SEO consulting for selected clients
  • 5
    CRUCIAL
    Tips
  • 4. TIP NO.
    The SECRET
    Of
    Link Building

  • 5. The Secret of Link Building …
    DOES
    NOT
    EXIST
    (it‘s a painful tedious job!)
  • 6. TIP NO.
    Know your goals
    be realistic!
  • 7. you won’t get
    #1
    overnight
  • 8. TIP NO.
    TEST TEST TEST
  • 9. TESTING ROCKS!
    on test sites
    on satellite sites
    on competitor sites

  • 10. TIP NO.
    DO YOUR RESEARCH!
    Know your playing field
    EVERY industry is different!
  • 11. "don't take a sword to a gun fight“
    Tim Meyer, Product Manager Yahoo (2006!)
  • 12. one link can
    make a
    difference,
    but…
  • 13. Damn, I‘d better find a new job, this link building thing looks
    like A LOT of hard work…
    50.000 new links/DAY!
  • 14. Link Building Strategy
    Link
    Growth
    Rates
    (link velocity)
  • 15. Link Growthrates matter!
    Q: how many links we need to become #1 ?
    A: we don't know! let’s look at it!
  • 16. Numbers?
    Sometimes 2000 links/day are just what you need.
    Sometimes it's 20 per month.
    Not every link is equal though!
  • 17. see also …
    http://bit.ly/linkgrowth
  • 18. TIP NO.
    Look at your
    COMPETITION
    !
  • 19. Link Building Strategy
    Competitors are potential
    link
    sources
  • 20. 7 Golden Link Building Strategies #4Common Outbound Link Analysis
    How do I
    get my competitors
    to link to ME ???
  • 21. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
    find out where your competition links to …
    go after those linked to pages
    Grab Linkjuice from competition!
  • 22. Link Building Strategy
    Anchor Text
    Variation
    (an example)
  • 23. THE GOAL
    cheap flights
    flights
    flight ticket
    flight
  • 24. Long Tail => Short Tail
    finding cheap flights to Brazil
    best flight price to London
    low cost flight ticket to Paris
    affordable flight to New York
    best offer to fly to Munich
    cheapest ticket to fly to Europe
    best price on flights to UK
  • 25. Long Tail => Short Tail
    finding cheap flights to Brazil
    best flight price to London
    low cost flight ticket to Paris
    affordable flight to New York
    best offer to fly to Munich
    cheapest ticket to fly to Europe
    best price on flights to UK
  • 26. Long Tail => Short Tail
    finding cheap flights toBrazil
    best flight price toLondon
    low cost flight ticket toParis
    affordable flight toNew York
    best offer to fly toMunich
    cheapest ticket to fly toEurope
    best price on flights toUK
  • 27. Long Tail => Short Tail
    finding cheap flights toRio
    best flight price toEurope
    low cost flight ticket toMunich
    affordable flight toBrazil
    best offer to fly toUK
    cheapest ticket to fly toUK
    best price on flights toPrague
  • 28. Long Tail => Short Tail
    cheap flights
    flight price
    low cost flight ticket
    affordable flight
    best offer to fly
    cheapest ticket to fly
    best price on flights
  • 29. Long Tail => Short Tail
    cheap flights
    flights
    flight ticket
    flight
    fly
  • 30. Natural Anchor Texts
    exact match domains really help …
    source: www.LinkResearchTools.com
  • 31. see also …
    http://bit.ly/naturalanchors
  • 32. Relevant
    Links
  • 33. Relevant Links
    Top #1 and #2
    for
    „Cheap Flights“
  • 34.
  • 35. Relevant Links for „cheap flights“
    GOOD Link Profile for Travel, eh #2?
    source: www.LinkResearchTools.com
  • 36. Relevant Links for „cheap flights“
    GREAT Travel Link Profile for #1 too
    source: www.LinkResearchTools.com
  • 37. Not So Relevant Links
    not so well themed …
    source: www.LinkResearchTools.com
  • 38. … unless you
    ARE
    an
    „entertainment“ site
  • 39. Domain Trust
  • 40. Domain Trust
    Links
    are a
    Connection
    from
    Source to Target
  • 41. Domain Trust
    Link Impact
    also depends on
    TARGET
    More Trust = More Impact!
  • 42. Domain Trust
    YES!
    same link, different effect
    depending on where you link it TO
  • 43. Domain Trust
    Build TRUST for your site
  • 44. Domain Trust
    get
    Authority
    Links
    !
  • 45.
  • 46. Authority Links of #55
    source: www.LinkResearchTools.com
  • 47. Authority Links of #1
    source: www.LinkResearchTools.com
  • 48. Link Tactic
    BEST LINKS
    are
    FREE
    (the ones
    you already have!)
  • 49. Link Tactic
    Convert
    IMAGE NO ALT
    links to
    keyword links
  • 50. NO ALT tokeyword links
    make these image links to get ALT TEXT!
    source: www.LinkResearchTools.com
  • 51. NO ALT tokeyword links
    oh, we haven‘t done this for some weeks…
    source: www.LinkResearchTools.com
  • 52. Link Tactic
    Link Laundering
    with
    Link Pyramids
    (old but great technique)
  • 53. „Blackhole“
    great links to here
    average links to here
    shitty links here
  • 54. „Diamond“
  • 55. „Butterfly“
  • 56. „Angel“
  • 57. Link Pyramids „rule of thumb“
    the closer to
    money site
    the better the links!
  • 58. improve existing links!
    Great Pages
    linking to YOU
    always need
    more links…
  • 59. … and are your
    filter for all
    “bad flavors“
     …
  • 60. TIP
    THE BEST LINKS
    are those that
    your competitors
    can NOT get!
  • 61. Stuff to read up …
    7 Golden Rules of Link Building
    http://bit.ly/7golden1
    7 Golden Link Building Strategies
    http://bit.ly/7golden3
    5 Rules for Link Profiling
    http://bit.ly/linkprofiling
  • 62. THANK YOU!
    QUESTIONS ?
    Want to trial our
    www.LinkResearchTools.com
    Please leave your business card.
    Contact me
    christoph@cemper.com
    http://www.cemper.com/
    twitter.com/cemper
  • 63. Bonus Tip
    BONUS
    CONTENT
  • 64. Bonus Tip
    NO link requests
    to
    Matt Cutts
    Tim Meyer
    & other search engine reps
    They are nice guys,...
  • 65.
  • 66.
  • 67. but ...
  • 68. Bonus Tip
    even more
    BONUS
    CONTENT
  • 69. Bonus TIP 2
    Don‘t Look at
    Page Rank
  • 70. hu, no page rank?
    Matt Cutts
    Says
    (SMX Advanced Seattle 2008)
    We return random page rank data if we feel like it – it‘s fun! 
    • Lesson learnt: don‘t look at PR
  • THANKS 