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Link Building Tactics, Tips & Tricks - BlueglassFL 2010

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Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

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  • 1. (C) 2010 - CEMPER.COM & LinkResearchTools com Link Building Tips Strategies Tactics Christoph C. Cemper
  • 2. (C) 2010 - CEMPER.COM & LinkResearchTools.com 2 About Christoph & CEMPER.COM • Doing in Link Building since 2003 • English, German, Spanish, French • Trust Links  LinkResearchTools.com  SEO consulting for selected clients
  • 3. (C) 2010 - CEMPER.COM & LinkResearchTools.com 3 5 CRUCIAL Tips
  • 4. (C) 2010 - CEMPER.COM & LinkResearchTools.com 4 TIP NO. The SECRET Of Link Building …
  • 5. (C) 2010 - CEMPER.COM & LinkResearchTools.com 5 The Secret of Link Building … DOES NOT EXIST (it‘s a painful tedious job!)
  • 6. (C) 2010 - CEMPER.COM & LinkResearchTools.com 6 Know your goals be realistic! TIP NO.
  • 7. (C) 2010 - CEMPER.COM & LinkResearchTools.com 7 you won’t get #1 overnight
  • 8. (C) 2010 - CEMPER.COM & LinkResearchTools.com 8 TIP NO. TEST TEST TEST
  • 9. (C) 2010 - CEMPER.COM & LinkResearchTools.com 9 TESTING ROCKS! on test sites on satellite sites on competitor sites …
  • 10. (C) 2010 - CEMPER.COM & LinkResearchTools.com 10 TIP NO. DO YOUR RESEARCH! Know your playing field EVERY industry is different!
  • 11. (C) 2010 - CEMPER.COM & LinkResearchTools.com 11 "don't take a sword to a gun fight“ Tim Meyer, Product Manager Yahoo (2006!)
  • 12. (C) 2010 - CEMPER.COM & LinkResearchTools.com 12 one link can make a difference, but…
  • 13. (C) 2010 - CEMPER.COM & LinkResearchTools.com 13 50.000 new links/DAY! Damn, I‘d better find a new job, this link building thing looks like A LOT of hard work…
  • 14. (C) 2010 - CEMPER.COM & LinkResearchTools.com 14 Link Building Strategy Link Growth Rates(link velocity)
  • 15. (C) 2010 - CEMPER.COM & LinkResearchTools.com 15 Link Growth rates matter! Q: how many links we need to become #1 ? A: we don't know! let’s look at it!
  • 16. (C) 2010 - CEMPER.COM & LinkResearchTools.com 16 Numbers? Sometimes 2000 links/day are just what you need. Sometimes it's 20 per month. Not every link is equal though!
  • 17. (C) 2010 - CEMPER.COM & LinkResearchTools.com 17 see also … http://bit.ly/linkgrowth
  • 18. (C) 2010 - CEMPER.COM & LinkResearchTools.com 18 TIP NO. Look at your COMPETITION !
  • 19. (C) 2010 - CEMPER.COM & LinkResearchTools.com 19 Link Building Strategy Competitors are potential link sources
  • 20. (C) 2010 - CEMPER.COM & LinkResearchTools.com 20 7 Golden Link Building Strategies #4 Common Outbound Link Analysis How do I get my competitors to link to ME ???
  • 21. (C) 2010 - CEMPER.COM & LinkResearchTools.com 21 7 Golden Link Building Strategies #4 Common Outbound Link Analysis 1. find out where your competition links to … 2. go after those linked to pages 3. Grab Linkjuice from competition!
  • 22. (C) 2010 - CEMPER.COM & LinkResearchTools.com 22 Link Building Strategy Anchor Text Variation(an example)
  • 23. (C) 2010 - CEMPER.COM & LinkResearchTools.com 23 THE GOAL • cheap flights • flights • flight ticket • flight
  • 24. (C) 2010 - CEMPER.COM & LinkResearchTools.com 24 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  • 25. (C) 2010 - CEMPER.COM & LinkResearchTools.com 25 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  • 26. (C) 2010 - CEMPER.COM & LinkResearchTools.com 26 Long Tail => Short Tail • finding cheap flights to Brazil • best flight price to London • low cost flight ticket to Paris • affordable flight to New York • best offer to fly to Munich • cheapest ticket to fly to Europe • best price on flights to UK
  • 27. (C) 2010 - CEMPER.COM & LinkResearchTools.com 27 Long Tail => Short Tail • finding cheap flights to Rio • best flight price to Europe • low cost flight ticket to Munich • affordable flight to Brazil • best offer to fly to UK • cheapest ticket to fly to UK • best price on flights to Prague
  • 28. (C) 2010 - CEMPER.COM & LinkResearchTools.com 28 Long Tail => Short Tail • cheap flights • flight price • low cost flight ticket • affordable flight • best offer to fly • cheapest ticket to fly • best price on flights
  • 29. (C) 2010 - CEMPER.COM & LinkResearchTools.com 29 Long Tail => Short Tail • cheap flights • flights • flight ticket • flight • fly
  • 30. (C) 2010 - CEMPER.COM & LinkResearchTools.com 30 Natural Anchor Texts exact match domains really help … source: www.LinkResearchTools.com
  • 31. (C) 2010 - CEMPER.COM & LinkResearchTools.com 31 see also … http://bit.ly/naturalanchors
  • 32. (C) 2010 - CEMPER.COM & LinkResearchTools.com 32 Relevant Links
  • 33. (C) 2010 - CEMPER.COM & LinkResearchTools.com 33 Relevant Links Top #1 and #2 for „Cheap Flights“
  • 34. (C) 2010 - CEMPER.COM & LinkResearchTools.com 34
  • 35. (C) 2010 - CEMPER.COM & LinkResearchTools.com 35 Relevant Links for „cheap flights“ • GOOD Link Profile for Travel, eh #2? • source: www.LinkResearchTools.com
  • 36. (C) 2010 - CEMPER.COM & LinkResearchTools.com 36 Relevant Links for „cheap flights“ • GREAT Travel Link Profile for #1 too • source: www.LinkResearchTools.com
  • 37. (C) 2010 - CEMPER.COM & LinkResearchTools.com 37 Not So Relevant Links not so well themed … source: www.LinkResearchTools.com
  • 38. (C) 2010 - CEMPER.COM & LinkResearchTools.com 38 … unless you ARE an „entertainment“ site
  • 39. (C) 2010 - CEMPER.COM & LinkResearchTools.com 39 Domain Trust
  • 40. (C) 2010 - CEMPER.COM & LinkResearchTools.com 40 Domain Trust Links are a Connection from Source to Target
  • 41. (C) 2010 - CEMPER.COM & LinkResearchTools.com 41 Domain Trust Link Impact also depends on TARGET More Trust = More Impact!
  • 42. (C) 2010 - CEMPER.COM & LinkResearchTools.com 42 Domain Trust YES! same link, different effect depending on where you link it TO
  • 43. (C) 2010 - CEMPER.COM & LinkResearchTools.com 43 Domain Trust Build TRUST for your site
  • 44. (C) 2010 - CEMPER.COM & LinkResearchTools.com 44 Domain Trust get Authority Links !
  • 45. (C) 2010 - CEMPER.COM & LinkResearchTools.com 45
  • 46. (C) 2010 - CEMPER.COM & LinkResearchTools.com 46 Authority Links of #55 source: www.LinkResearchTools.com
  • 47. (C) 2010 - CEMPER.COM & LinkResearchTools.com 47 Authority Links of #1 source: www.LinkResearchTools.com
  • 48. (C) 2010 - CEMPER.COM & LinkResearchTools.com 48 Link Tactic BEST LINKS are FREE(the ones you already have!)
  • 49. (C) 2010 - CEMPER.COM & LinkResearchTools.com 49 Link Tactic Convert IMAGE NO ALT links to keyword links
  • 50. (C) 2010 - CEMPER.COM & LinkResearchTools.com 50 NO ALT to keyword links make these image links to get ALT TEXT! source: www.LinkResearchTools.com
  • 51. (C) 2010 - CEMPER.COM & LinkResearchTools.com 51 NO ALT to keyword links oh, we haven‘t done this for some weeks… source: www.LinkResearchTools.com
  • 52. (C) 2010 - CEMPER.COM & LinkResearchTools.com 52 Link Tactic Link Laundering with Link Pyramids (old but great technique)
  • 53. (C) 2010 - CEMPER.COM & LinkResearchTools.com 53 „Blackhole“ great links to here average links to here shitty links here
  • 54. (C) 2010 - CEMPER.COM & LinkResearchTools.com 54 „Diamond“
  • 55. (C) 2010 - CEMPER.COM & LinkResearchTools.com 55 „Butterfly“
  • 56. (C) 2010 - CEMPER.COM & LinkResearchTools.com 56 „Angel“
  • 57. (C) 2010 - CEMPER.COM & LinkResearchTools.com 57 Link Pyramids „rule of thumb“ the closer to money site the better the links!
  • 58. (C) 2010 - CEMPER.COM & LinkResearchTools.com 58 improve existing links! Great Pages linking to YOU always need more links…
  • 59. (C) 2010 - CEMPER.COM & LinkResearchTools.com 59 … and are your filter for all “bad flavors“  …
  • 60. (C) 2010 - CEMPER.COM & LinkResearchTools.com 60 TIP THE BEST LINKS are those that your competitors can NOT get!
  • 61. (C) 2010 - CEMPER.COM & LinkResearchTools.com 61 Stuff to read up … 7 Golden Rules of Link Building http://bit.ly/7golden1 7 Golden Link Building Strategies http://bit.ly/7golden3 5 Rules for Link Profiling http://bit.ly/linkprofiling
  • 62. (C) 2010 - CEMPER.COM & LinkResearchTools.com 62 THANK YOU! QUESTIONS ? Want to trial our www.LinkResearchTools.com Please leave your business card. Contact me christoph@cemper.com http://www.cemper.com/ twitter.com/cemper
  • 63. (C) 2010 - CEMPER.COM & LinkResearchTools.com 63 Bonus Tip BONUS CONTENT
  • 64. (C) 2010 - CEMPER.COM & LinkResearchTools.com 64 Bonus Tip NO link requests to Matt Cutts Tim Meyer & other search engine reps They are nice guys,...
  • 65. (C) 2010 - CEMPER.COM & LinkResearchTools.com 65
  • 66. (C) 2010 - CEMPER.COM & LinkResearchTools.com 66
  • 67. (C) 2010 - CEMPER.COM & LinkResearchTools.com 67 but ...
  • 68. (C) 2010 - CEMPER.COM & LinkResearchTools.com 68 Bonus Tip even more BONUS CONTENT
  • 69. (C) 2010 - CEMPER.COM & LinkResearchTools.com 69 Bonus TIP 2 Don‘t Look at Page Rank
  • 70. (C) 2010 - CEMPER.COM & LinkResearchTools.com 70 hu, no page rank? Matt Cutts Says (SMX Advanced Seattle 2008) We return random page rank data if we feel like it – it‘s fun!  • Lesson learnt: don‘t look at PR
  • 71. (C) 2010 - CEMPER.COM & LinkResearchTools.com 71 THANKS 

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