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Link Building Tactics, Tips & Tricks - BlueglassFL 2010

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Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

Presentation "Link Building Tactics, Tips & Tricks" by Christoph C. Cemper at BlueglassFL 2010

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    Link Building Tactics, Tips & Tricks - BlueglassFL 2010 Link Building Tactics, Tips & Tricks - BlueglassFL 2010 Presentation Transcript

    • (C) 2010 - CEMPER.COM & LinkResearchTools.com
      Link BuildingTips StrategiesTactics
      Christoph C. Cemper
    • About Christoph & CEMPER.COM
      Doing in Link Buildingsince 2003
      English, German, Spanish, French
      Trust Links
      • LinkResearchTools.com
      • SEO consulting for selected clients
    • 5
      CRUCIAL
      Tips
    • TIP NO.
      The SECRET
      Of
      Link Building

    • The Secret of Link Building …
      DOES
      NOT
      EXIST
      (it‘s a painful tedious job!)
    • TIP NO.
      Know your goals
      be realistic!
    • you won’t get
      #1
      overnight
    • TIP NO.
      TEST TEST TEST
    • TESTING ROCKS!
      on test sites
      on satellite sites
      on competitor sites

    • TIP NO.
      DO YOUR RESEARCH!
      Know your playing field
      EVERY industry is different!
    • "don't take a sword to a gun fight“
      Tim Meyer, Product Manager Yahoo (2006!)
    • one link can
      make a
      difference,
      but…
    • Damn, I‘d better find a new job, this link building thing looks
      like A LOT of hard work…
      50.000 new links/DAY!
    • Link Building Strategy
      Link
      Growth
      Rates
      (link velocity)
    • Link Growthrates matter!
      Q: how many links we need to become #1 ?
      A: we don't know! let’s look at it!
    • Numbers?
      Sometimes 2000 links/day are just what you need.
      Sometimes it's 20 per month.
      Not every link is equal though!
    • see also …
      http://bit.ly/linkgrowth
    • TIP NO.
      Look at your
      COMPETITION
      !
    • Link Building Strategy
      Competitors are potential
      link
      sources
    • 7 Golden Link Building Strategies #4Common Outbound Link Analysis
      How do I
      get my competitors
      to link to ME ???
    • 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
      find out where your competition links to …
      go after those linked to pages
      Grab Linkjuice from competition!
    • Link Building Strategy
      Anchor Text
      Variation
      (an example)
    • THE GOAL
      cheap flights
      flights
      flight ticket
      flight
    • Long Tail => Short Tail
      finding cheap flights to Brazil
      best flight price to London
      low cost flight ticket to Paris
      affordable flight to New York
      best offer to fly to Munich
      cheapest ticket to fly to Europe
      best price on flights to UK
    • Long Tail => Short Tail
      finding cheap flights to Brazil
      best flight price to London
      low cost flight ticket to Paris
      affordable flight to New York
      best offer to fly to Munich
      cheapest ticket to fly to Europe
      best price on flights to UK
    • Long Tail => Short Tail
      finding cheap flights toBrazil
      best flight price toLondon
      low cost flight ticket toParis
      affordable flight toNew York
      best offer to fly toMunich
      cheapest ticket to fly toEurope
      best price on flights toUK
    • Long Tail => Short Tail
      finding cheap flights toRio
      best flight price toEurope
      low cost flight ticket toMunich
      affordable flight toBrazil
      best offer to fly toUK
      cheapest ticket to fly toUK
      best price on flights toPrague
    • Long Tail => Short Tail
      cheap flights
      flight price
      low cost flight ticket
      affordable flight
      best offer to fly
      cheapest ticket to fly
      best price on flights
    • Long Tail => Short Tail
      cheap flights
      flights
      flight ticket
      flight
      fly
    • Natural Anchor Texts
      exact match domains really help …
      source: www.LinkResearchTools.com
    • see also …
      http://bit.ly/naturalanchors
    • Relevant
      Links
    • Relevant Links
      Top #1 and #2
      for
      „Cheap Flights“
    • Relevant Links for „cheap flights“
      GOOD Link Profile for Travel, eh #2?
      source: www.LinkResearchTools.com
    • Relevant Links for „cheap flights“
      GREAT Travel Link Profile for #1 too
      source: www.LinkResearchTools.com
    • Not So Relevant Links
      not so well themed …
      source: www.LinkResearchTools.com
    • … unless you
      ARE
      an
      „entertainment“ site
    • Domain Trust
    • Domain Trust
      Links
      are a
      Connection
      from
      Source to Target
    • Domain Trust
      Link Impact
      also depends on
      TARGET
      More Trust = More Impact!
    • Domain Trust
      YES!
      same link, different effect
      depending on where you link it TO
    • Domain Trust
      Build TRUST for your site
    • Domain Trust
      get
      Authority
      Links
      !
    • Authority Links of #55
      source: www.LinkResearchTools.com
    • Authority Links of #1
      source: www.LinkResearchTools.com
    • Link Tactic
      BEST LINKS
      are
      FREE
      (the ones
      you already have!)
    • Link Tactic
      Convert
      IMAGE NO ALT
      links to
      keyword links
    • NO ALT tokeyword links
      make these image links to get ALT TEXT!
      source: www.LinkResearchTools.com
    • NO ALT tokeyword links
      oh, we haven‘t done this for some weeks…
      source: www.LinkResearchTools.com
    • Link Tactic
      Link Laundering
      with
      Link Pyramids
      (old but great technique)
    • „Blackhole“
      great links to here
      average links to here
      shitty links here
    • „Diamond“
    • „Butterfly“
    • „Angel“
    • Link Pyramids „rule of thumb“
      the closer to
      money site
      the better the links!
    • improve existing links!
      Great Pages
      linking to YOU
      always need
      more links…
    • … and are your
      filter for all
      “bad flavors“
       …
    • TIP
      THE BEST LINKS
      are those that
      your competitors
      can NOT get!
    • Stuff to read up …
      7 Golden Rules of Link Building
      http://bit.ly/7golden1
      7 Golden Link Building Strategies
      http://bit.ly/7golden3
      5 Rules for Link Profiling
      http://bit.ly/linkprofiling
    • THANK YOU!
      QUESTIONS ?
      Want to trial our
      www.LinkResearchTools.com
      Please leave your business card.
      Contact me
      christoph@cemper.com
      http://www.cemper.com/
      twitter.com/cemper
    • Bonus Tip
      BONUS
      CONTENT
    • Bonus Tip
      NO link requests
      to
      Matt Cutts
      Tim Meyer
      & other search engine reps
      They are nice guys,...
    • but ...
    • Bonus Tip
      even more
      BONUS
      CONTENT
    • Bonus TIP 2
      Don‘t Look at
      Page Rank
    • hu, no page rank?
      Matt Cutts
      Says
      (SMX Advanced Seattle 2008)
      We return random page rank data if we feel like it – it‘s fun! 
      • Lesson learnt: don‘t look at PR
    • THANKS 