Best & Worst Gaming Links and  7 Golden Link Building Strategies   Christoph C. Cemper
Goals <ul><li>The Secret of Link Building </li></ul><ul><li>Myth debunked: Page Rank </li></ul><ul><li>7 Golden Rules of L...
Link Building rules change (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed...
About Me <ul><li>Software Architect (IT Diploma)  </li></ul><ul><li>Masters Degree in Marketing </li></ul><ul><li>Ex-IBM, ...
About CEMPER.COM <ul><li>Building Links since 2003 </li></ul><ul><li>Specialized Link Building Services </li></ul><ul><li>...
<ul><li>The Secret  </li></ul><ul><li>of </li></ul><ul><li>Link Building  </li></ul><ul><li>… </li></ul>
The Secret of Link Building … <ul><li>DOES </li></ul><ul><li>NOT </li></ul><ul><li>EXIST </li></ul><ul><li>(it‘s a painful...
PLEASE BEWARE!
PLEASE BEWARE! <ul><li>Google Pagerank </li></ul><ul><ul><li>NOT a quality metric </li></ul></ul><ul><ul><li>crippled by G...
What, no page rank? <ul><li>Matt Cutts </li></ul><ul><li>said </li></ul><ul><li>(SMX Advanced  Seattle 2008) </li></ul>We ...
7 Golden Rules of Link Quality <ul><li>Relevant page & in content links </li></ul><ul><li>Domain trust </li></ul><ul><li>N...
<ul><li>7 GOLDEN  </li></ul><ul><li>LINK  </li></ul><ul><li>BUILDING </li></ul><ul><li>STRATEGIES </li></ul>
7 Golden Link Building Strategies  #1 If Google thinks a page is very relevant for a keyphrase, then it probably is (in Go...
7 Golden Link Building Strategies  #1 <ul><li>Digging thru those could take some time tough… </li></ul>Damn, I‘d better fi...
7 Golden Link Building Strategies  #2 <ul><li>Look at your </li></ul><ul><li>COMPETITOR‘S </li></ul><ul><li>links </li></u...
Look at your competitor‘s links first! <ul><li>they RANK  </li></ul><ul><li>ABOVE YOU </li></ul><ul><li>because of </li></...
Competitors are also … <ul><li>potential  </li></ul><ul><li>link  </li></ul><ul><li>sources </li></ul>
Competitors are … <ul><li>Affiliates </li></ul><ul><li>Merchants / Operators </li></ul><ul><li>Governments </li></ul><ul><...
7 Golden Link Building Strategies  #3   Backlink & Anchor Text Analysis <ul><li>which  anchor text distribution  do  </li>...
7 Golden Link Building Strategies  #3   Backlink & Anchor Text Tool <ul><li>evaluate backlinks  </li></ul><ul><ul><li>own ...
Backlink & Anchor Text Analysis <ul><li>Typical natural Anchor text Distribution </li></ul><ul><ul><li>[brandname] 27% </l...
Backlink & Anchor Text Analyse TIP <ul><li>Convert Brand Links </li></ul><ul><li>to  </li></ul><ul><li>Keyword links </li>...
Convert Brand Links to Keyword links
Convert Brand Links to Keyword links
Backlink & Anchor Text Analyse TIP <ul><li>Convert  </li></ul><ul><li>IMAGE NO ALT  </li></ul><ul><li>links to  </li></ul>...
Convert IMAGE NO ALT links to keyword links BUT WATCH OUT FOR  QUALITY & PENALTIES mmmh? better!
7 Golden Link Building Strategies  #3   Backlink & Anchor Text Analysis <ul><li>IS THIS IMPORTANT? </li></ul><ul><li>DOES ...
7 Golden Link Building Strategies  #3   BATT – important? <ul><li>„ casino online“ in french </li></ul>
7 Golden Link Building Strategies  #3   BATT – important? <ul><li>„ casino online“ in french </li></ul>LOOK MA!
7 Golden Link Building Strategies  #3   Common Back Link Analysis <ul><li>Which links  </li></ul><ul><li>are powering </li...
7 Golden Link Building Strategies  #3   Common Back Link Analysis <ul><li>list backlinks of top sites </li></ul><ul><li>fi...
7 Golden Link Building Strategies  #3   Common Back Link Analysis
Top NL results for “poker”
Top NL results for “poker” <ul><li>now get  </li></ul><ul><li>the best links  </li></ul><ul><li>of your competitors </li><...
want a link on THIS PAGE?
OR THIS PAGE?
Top NL results for “poker”
getting your competitors links <ul><li>IGNORE THE  </li></ul><ul><li>POTENTIAL  </li></ul><ul><li>CRAP  </li></ul><ul><li>...
7 Golden Link Building Strategies  #4   Common Outbound Link Analysis <ul><li>How do I  </li></ul><ul><li>get my competito...
7 Golden Link Building Strategies  #4   Common Outbound Link Analysis <ul><li>a link on  </li></ul><ul><li>authority level...
7 Golden Link Building Strategies  #4   Common Outbound Link Analysis <ul><li>Level1 </li></ul><ul><li>Level2 </li></ul><u...
7 Golden Link Building Strategies  #4   Common Outbound Link Tool <ul><li>- AKA „authority finder“ </li></ul><ul><li>check...
Common Outbound Link Analysis <ul><li>„ Online Poker“ in Google.DE / german </li></ul>
Common Outbound Link Analysis <ul><li>grab link juice   </li></ul><ul><li>from fulltiltpoker.com (2) and pokerworld24.org ...
Common Outbound Link Analysis <ul><li>pokerstars.com (4) is linked already! </li></ul>
Common Outbound Link Analysis <ul><li>pokerstars.com (4) </li></ul><ul><li>is now powered by </li></ul><ul><li>indirect li...
Myth Home Page Links <ul><li>Is the  </li></ul><ul><li>home page link  the best link   you can get ??? </li></ul>
7 Golden Link Building Strategies  #5   Get Links on the  Strongest Sub Pages <ul><li>NO! </li></ul><ul><li>get links on t...
7 Golden Link Building Strategies  #5   Get Links on the  Strongest Sub Pages <ul><li>… often it’s not the homepage, </li>...
7 Golden Link Building Strategies  #5   Get Links on the  Strongest Sub Pages <ul><li>… sometimes it’s very close tough, <...
7 Golden Link Building Strategies  #5   Get Links on the  Strongest Sub Pages <ul><li>…  and sometimes it IS the home page...
be EFFICIENT! <ul><li>YOU can now trial our </li></ul>Leave  your  business card  for invite!
Killer Link Building Strategy #6 <ul><li>BUILD TRUST </li></ul><ul><li>=more keyword ranks </li></ul><ul><li>=more ROI on ...
Killer Link Building Strategy #7 <ul><li>THE BEST LINKS  </li></ul><ul><li>… </li></ul><ul><li>are those that  </li></ul><...
THANK YOUR FOR YOUR ATTENTION! <ul><ul><li>QUESTIONS ? </li></ul></ul>Want to have a trial on our  www.LinkResearchTools.c...
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Best & Worst Gaming Links - and the

  1. 1. Best & Worst Gaming Links and 7 Golden Link Building Strategies Christoph C. Cemper
  2. 2. Goals <ul><li>The Secret of Link Building </li></ul><ul><li>Myth debunked: Page Rank </li></ul><ul><li>7 Golden Rules of Link Quality </li></ul><ul><li>7 Golden Link Building Strategies </li></ul><ul><li>Example: optimize your existing links </li></ul><ul><li>Example: get the best links that power your competitors </li></ul><ul><li>Example: grab link juice from competitors </li></ul><ul><li>Example: home page links myth debunked </li></ul>
  3. 3. Link Building rules change (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!
  4. 4. About Me <ul><li>Software Architect (IT Diploma) </li></ul><ul><li>Masters Degree in Marketing </li></ul><ul><li>Ex-IBM, ex-HP </li></ul><ul><li>Today: SEO, PM, Consultant </li></ul>
  5. 5. About CEMPER.COM <ul><li>Building Links since 2003 </li></ul><ul><li>Specialized Link Building Services </li></ul><ul><li>Over 500 international clients </li></ul><ul><li>SEO Consulting for premium clients </li></ul><ul><li>Developing own SEO software </li></ul><ul><li>New: www.LinkResearchTools.com </li></ul><ul><li>„ Eating own dogfood“ </li></ul>
  6. 6. <ul><li>The Secret </li></ul><ul><li>of </li></ul><ul><li>Link Building </li></ul><ul><li>… </li></ul>
  7. 7. The Secret of Link Building … <ul><li>DOES </li></ul><ul><li>NOT </li></ul><ul><li>EXIST </li></ul><ul><li>(it‘s a painful tedious job!) </li></ul>
  8. 8. PLEASE BEWARE!
  9. 9. PLEASE BEWARE! <ul><li>Google Pagerank </li></ul><ul><ul><li>NOT a quality metric </li></ul></ul><ul><ul><li>crippled by Google (since 2007!) </li></ul></ul><ul><ul><li>useful compared to ACrank and mozRank </li></ul></ul><ul><ul><ul><li>(use our LinkResearchTools for that to save time!) </li></ul></ul></ul><ul><li>Precise Anchortext </li></ul><ul><ul><li>Triggers Penalities like „-50“ and more… </li></ul></ul>
  10. 10. What, no page rank? <ul><li>Matt Cutts </li></ul><ul><li>said </li></ul><ul><li>(SMX Advanced Seattle 2008) </li></ul>We return random page rank data if we feel like to – it‘s fun!  don‘t look at PR
  11. 11. 7 Golden Rules of Link Quality <ul><li>Relevant page & in content links </li></ul><ul><li>Domain trust </li></ul><ul><li>Natural anchor text </li></ul><ul><li>Nofollow </li></ul><ul><li>Juicy Page </li></ul><ul><li>Good Co-Citation, don’t Spam! </li></ul><ul><li>Don’t look at Page Rank! </li></ul>
  12. 12. <ul><li>7 GOLDEN </li></ul><ul><li>LINK </li></ul><ul><li>BUILDING </li></ul><ul><li>STRATEGIES </li></ul>
  13. 13. 7 Golden Link Building Strategies #1 If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
  14. 14. 7 Golden Link Building Strategies #1 <ul><li>Digging thru those could take some time tough… </li></ul>Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…
  15. 15. 7 Golden Link Building Strategies #2 <ul><li>Look at your </li></ul><ul><li>COMPETITOR‘S </li></ul><ul><li>links </li></ul><ul><li>! </li></ul>
  16. 16. Look at your competitor‘s links first! <ul><li>they RANK </li></ul><ul><li>ABOVE YOU </li></ul><ul><li>because of </li></ul><ul><li>THEIR LINKS (and …) </li></ul>
  17. 17. Competitors are also … <ul><li>potential </li></ul><ul><li>link </li></ul><ul><li>sources </li></ul>
  18. 18. Competitors are … <ul><li>Affiliates </li></ul><ul><li>Merchants / Operators </li></ul><ul><li>Governments </li></ul><ul><li>Wikipedia </li></ul><ul><li>News & Media </li></ul><ul><li>Industry Hubs </li></ul><ul><li>… </li></ul>
  19. 19. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis <ul><li>which anchor text distribution do </li></ul><ul><ul><li>I HAVE </li></ul></ul><ul><ul><li>my COMPETITORs HAVE </li></ul></ul><ul><li>what are their </li></ul><ul><ul><li>best links? </li></ul></ul>
  20. 20. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Tool <ul><li>evaluate backlinks </li></ul><ul><ul><li>own & competitors </li></ul></ul><ul><li>find patterns </li></ul><ul><li>judge quality & strength </li></ul><ul><li>go after them! </li></ul><ul><li>optimize existing links </li></ul><ul><li>be EFFICIENT! </li></ul>
  21. 21. Backlink & Anchor Text Analysis <ul><li>Typical natural Anchor text Distribution </li></ul><ul><ul><li>[brandname] 27% </li></ul></ul><ul><ul><li>[brandname plus some stuff] 19% </li></ul></ul><ul><ul><li>[keyword and brandname plus some stuff] 11% </li></ul></ul><ul><ul><li>[domainname] 7% </li></ul></ul><ul><ul><li>[weird keyword and some stuff] 1.3% </li></ul></ul><ul><ul><li>[weird keyword2 and some stuff] 1.2% </li></ul></ul><ul><ul><li>[weird plus money keyword and some stuff] 1.1% </li></ul></ul><ul><ul><li>[money keyword] 0.1% </li></ul></ul>
  22. 22. Backlink & Anchor Text Analyse TIP <ul><li>Convert Brand Links </li></ul><ul><li>to </li></ul><ul><li>Keyword links </li></ul>
  23. 23. Convert Brand Links to Keyword links
  24. 24. Convert Brand Links to Keyword links
  25. 25. Backlink & Anchor Text Analyse TIP <ul><li>Convert </li></ul><ul><li>IMAGE NO ALT </li></ul><ul><li>links to </li></ul><ul><li>keyword links </li></ul>
  26. 26. Convert IMAGE NO ALT links to keyword links BUT WATCH OUT FOR QUALITY & PENALTIES mmmh? better!
  27. 27. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis <ul><li>IS THIS IMPORTANT? </li></ul><ul><li>DOES IT WORK? </li></ul>
  28. 28. 7 Golden Link Building Strategies #3 BATT – important? <ul><li>„ casino online“ in french </li></ul>
  29. 29. 7 Golden Link Building Strategies #3 BATT – important? <ul><li>„ casino online“ in french </li></ul>LOOK MA!
  30. 30. 7 Golden Link Building Strategies #3 Common Back Link Analysis <ul><li>Which links </li></ul><ul><li>are powering </li></ul><ul><li>my competitors? </li></ul>
  31. 31. 7 Golden Link Building Strategies #3 Common Back Link Analysis <ul><li>list backlinks of top sites </li></ul><ul><li>find common backlinks </li></ul><ul><li>check quality & strength </li></ul><ul><li>ignore crap </li></ul><ul><li>go after them! </li></ul><ul><li>be EFFICIENT! </li></ul>
  32. 32. 7 Golden Link Building Strategies #3 Common Back Link Analysis
  33. 33. Top NL results for “poker”
  34. 34. Top NL results for “poker” <ul><li>now get </li></ul><ul><li>the best links </li></ul><ul><li>of your competitors </li></ul><ul><li>but WHICH one? </li></ul>
  35. 35. want a link on THIS PAGE?
  36. 36. OR THIS PAGE?
  37. 37. Top NL results for “poker”
  38. 38. getting your competitors links <ul><li>IGNORE THE </li></ul><ul><li>POTENTIAL </li></ul><ul><li>CRAP </li></ul><ul><li>LINKS </li></ul><ul><li>(that got penalties) </li></ul><ul><li>! </li></ul>
  39. 39. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis <ul><li>How do I </li></ul><ul><li>get my competitors </li></ul><ul><li>to link to ME ??? </li></ul>
  40. 40. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis <ul><li>a link on </li></ul><ul><li>authority level 2 </li></ul><ul><li>(pages linked from authorities) </li></ul><ul><li>is GREAT </li></ul><ul><li>and achievable </li></ul><ul><li>! </li></ul>
  41. 41. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis <ul><li>Level1 </li></ul><ul><li>Level2 </li></ul><ul><li>Level3 </li></ul>
  42. 42. 7 Golden Link Building Strategies #4 Common Outbound Link Tool <ul><li>- AKA „authority finder“ </li></ul><ul><li>check outbound links </li></ul><ul><li>find common outbounds </li></ul><ul><li>check quality & strength </li></ul><ul><li>go after them </li></ul><ul><li>BECAUSE you can! </li></ul>
  43. 43. Common Outbound Link Analysis <ul><li>„ Online Poker“ in Google.DE / german </li></ul>
  44. 44. Common Outbound Link Analysis <ul><li>grab link juice </li></ul><ul><li>from fulltiltpoker.com (2) and pokerworld24.org (5) via pokerpages.com </li></ul>
  45. 45. Common Outbound Link Analysis <ul><li>pokerstars.com (4) is linked already! </li></ul>
  46. 46. Common Outbound Link Analysis <ul><li>pokerstars.com (4) </li></ul><ul><li>is now powered by </li></ul><ul><li>indirect links from </li></ul><ul><li>fulltiltpoker.com (2) </li></ul><ul><li>and </li></ul><ul><li>pokerworld24.org (5) </li></ul>
  47. 47. Myth Home Page Links <ul><li>Is the </li></ul><ul><li>home page link the best link you can get ??? </li></ul>
  48. 48. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages <ul><li>NO! </li></ul><ul><li>get links on the </li></ul><ul><ul><li>Strongest </li></ul></ul><ul><ul><li>Subpages </li></ul></ul>
  49. 49. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages <ul><li>… often it’s not the homepage, </li></ul>
  50. 50. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages <ul><li>… sometimes it’s very close tough, </li></ul>
  51. 51. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages <ul><li>… and sometimes it IS the home page ! </li></ul>
  52. 52. be EFFICIENT! <ul><li>YOU can now trial our </li></ul>Leave your business card for invite!
  53. 53. Killer Link Building Strategy #6 <ul><li>BUILD TRUST </li></ul><ul><li>=more keyword ranks </li></ul><ul><li>=more ROI on links </li></ul><ul><li>=sitelinks </li></ul><ul><li>=+40% traffic </li></ul>
  54. 54. Killer Link Building Strategy #7 <ul><li>THE BEST LINKS </li></ul><ul><li>… </li></ul><ul><li>are those that </li></ul><ul><li>your competitors </li></ul><ul><li>can NOT get! </li></ul>
  55. 55. THANK YOUR FOR YOUR ATTENTION! <ul><ul><li>QUESTIONS ? </li></ul></ul>Want to have a trial on our www.LinkResearchTools.com Please leave your business card. In other cases feel free to contact me: [email_address] http://www.cemper.com/ http:// www.LinkResearchTools.com
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