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Best & Worst Gaming Links - and the
 

Best & Worst Gaming Links - and the

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    Best & Worst Gaming Links - and the Best & Worst Gaming Links - and the Presentation Transcript

    • Best & Worst Gaming Links and 7 Golden Link Building Strategies Christoph C. Cemper
    • Goals
      • The Secret of Link Building
      • Myth debunked: Page Rank
      • 7 Golden Rules of Link Quality
      • 7 Golden Link Building Strategies
      • Example: optimize your existing links
      • Example: get the best links that power your competitors
      • Example: grab link juice from competitors
      • Example: home page links myth debunked
    • Link Building rules change (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!
    • About Me
      • Software Architect (IT Diploma)
      • Masters Degree in Marketing
      • Ex-IBM, ex-HP
      • Today: SEO, PM, Consultant
    • About CEMPER.COM
      • Building Links since 2003
      • Specialized Link Building Services
      • Over 500 international clients
      • SEO Consulting for premium clients
      • Developing own SEO software
      • New: www.LinkResearchTools.com
      • „ Eating own dogfood“
      • The Secret
      • of
      • Link Building
    • The Secret of Link Building …
      • DOES
      • NOT
      • EXIST
      • (it‘s a painful tedious job!)
    • PLEASE BEWARE!
    • PLEASE BEWARE!
      • Google Pagerank
        • NOT a quality metric
        • crippled by Google (since 2007!)
        • useful compared to ACrank and mozRank
          • (use our LinkResearchTools for that to save time!)
      • Precise Anchortext
        • Triggers Penalities like „-50“ and more…
    • What, no page rank?
      • Matt Cutts
      • said
      • (SMX Advanced Seattle 2008)
      We return random page rank data if we feel like to – it‘s fun!  don‘t look at PR
    • 7 Golden Rules of Link Quality
      • Relevant page & in content links
      • Domain trust
      • Natural anchor text
      • Nofollow
      • Juicy Page
      • Good Co-Citation, don’t Spam!
      • Don’t look at Page Rank!
      • 7 GOLDEN
      • LINK
      • BUILDING
      • STRATEGIES
    • 7 Golden Link Building Strategies #1 If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
    • 7 Golden Link Building Strategies #1
      • Digging thru those could take some time tough…
      Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…
    • 7 Golden Link Building Strategies #2
      • Look at your
      • COMPETITOR‘S
      • links
      • !
    • Look at your competitor‘s links first!
      • they RANK
      • ABOVE YOU
      • because of
      • THEIR LINKS (and …)
    • Competitors are also …
      • potential
      • link
      • sources
    • Competitors are …
      • Affiliates
      • Merchants / Operators
      • Governments
      • Wikipedia
      • News & Media
      • Industry Hubs
    • 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
      • which anchor text distribution do
        • I HAVE
        • my COMPETITORs HAVE
      • what are their
        • best links?
    • 7 Golden Link Building Strategies #3 Backlink & Anchor Text Tool
      • evaluate backlinks
        • own & competitors
      • find patterns
      • judge quality & strength
      • go after them!
      • optimize existing links
      • be EFFICIENT!
    • Backlink & Anchor Text Analysis
      • Typical natural Anchor text Distribution
        • [brandname] 27%
        • [brandname plus some stuff] 19%
        • [keyword and brandname plus some stuff] 11%
        • [domainname] 7%
        • [weird keyword and some stuff] 1.3%
        • [weird keyword2 and some stuff] 1.2%
        • [weird plus money keyword and some stuff] 1.1%
        • [money keyword] 0.1%
    • Backlink & Anchor Text Analyse TIP
      • Convert Brand Links
      • to
      • Keyword links
    • Convert Brand Links to Keyword links
    • Convert Brand Links to Keyword links
    • Backlink & Anchor Text Analyse TIP
      • Convert
      • IMAGE NO ALT
      • links to
      • keyword links
    • Convert IMAGE NO ALT links to keyword links BUT WATCH OUT FOR QUALITY & PENALTIES mmmh? better!
    • 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
      • IS THIS IMPORTANT?
      • DOES IT WORK?
    • 7 Golden Link Building Strategies #3 BATT – important?
      • „ casino online“ in french
    • 7 Golden Link Building Strategies #3 BATT – important?
      • „ casino online“ in french
      LOOK MA!
    • 7 Golden Link Building Strategies #3 Common Back Link Analysis
      • Which links
      • are powering
      • my competitors?
    • 7 Golden Link Building Strategies #3 Common Back Link Analysis
      • list backlinks of top sites
      • find common backlinks
      • check quality & strength
      • ignore crap
      • go after them!
      • be EFFICIENT!
    • 7 Golden Link Building Strategies #3 Common Back Link Analysis
    • Top NL results for “poker”
    • Top NL results for “poker”
      • now get
      • the best links
      • of your competitors
      • but WHICH one?
    • want a link on THIS PAGE?
    • OR THIS PAGE?
    • Top NL results for “poker”
    • getting your competitors links
      • IGNORE THE
      • POTENTIAL
      • CRAP
      • LINKS
      • (that got penalties)
      • !
    • 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
      • How do I
      • get my competitors
      • to link to ME ???
    • 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
      • a link on
      • authority level 2
      • (pages linked from authorities)
      • is GREAT
      • and achievable
      • !
    • 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
      • Level1
      • Level2
      • Level3
    • 7 Golden Link Building Strategies #4 Common Outbound Link Tool
      • - AKA „authority finder“
      • check outbound links
      • find common outbounds
      • check quality & strength
      • go after them
      • BECAUSE you can!
    • Common Outbound Link Analysis
      • „ Online Poker“ in Google.DE / german
    • Common Outbound Link Analysis
      • grab link juice
      • from fulltiltpoker.com (2) and pokerworld24.org (5) via pokerpages.com
    • Common Outbound Link Analysis
      • pokerstars.com (4) is linked already!
    • Common Outbound Link Analysis
      • pokerstars.com (4)
      • is now powered by
      • indirect links from
      • fulltiltpoker.com (2)
      • and
      • pokerworld24.org (5)
    • Myth Home Page Links
      • Is the
      • home page link the best link you can get ???
    • 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
      • NO!
      • get links on the
        • Strongest
        • Subpages
    • 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
      • … often it’s not the homepage,
    • 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
      • … sometimes it’s very close tough,
    • 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
      • … and sometimes it IS the home page !
    • be EFFICIENT!
      • YOU can now trial our
      Leave your business card for invite!
    • Killer Link Building Strategy #6
      • BUILD TRUST
      • =more keyword ranks
      • =more ROI on links
      • =sitelinks
      • =+40% traffic
    • Killer Link Building Strategy #7
      • THE BEST LINKS
      • are those that
      • your competitors
      • can NOT get!
    • THANK YOUR FOR YOUR ATTENTION!
        • QUESTIONS ?
      Want to have a trial on our www.LinkResearchTools.com Please leave your business card. In other cases feel free to contact me: [email_address] http://www.cemper.com/ http:// www.LinkResearchTools.com