Best & Worst Gaming Links - and the
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Best & Worst Gaming Links - and the

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  • 1. Best & Worst Gaming Links and 7 Golden Link Building Strategies Christoph C. Cemper
  • 2. Goals
    • The Secret of Link Building
    • Myth debunked: Page Rank
    • 7 Golden Rules of Link Quality
    • 7 Golden Link Building Strategies
    • Example: optimize your existing links
    • Example: get the best links that power your competitors
    • Example: grab link juice from competitors
    • Example: home page links myth debunked
  • 3. Link Building rules change (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!
  • 4. About Me
    • Software Architect (IT Diploma)
    • Masters Degree in Marketing
    • Ex-IBM, ex-HP
    • Today: SEO, PM, Consultant
  • 5. About CEMPER.COM
    • Building Links since 2003
    • Specialized Link Building Services
    • Over 500 international clients
    • SEO Consulting for premium clients
    • Developing own SEO software
    • New: www.LinkResearchTools.com
    • „ Eating own dogfood“
  • 6.
    • The Secret
    • of
    • Link Building
  • 7. The Secret of Link Building …
    • DOES
    • NOT
    • EXIST
    • (it‘s a painful tedious job!)
  • 8. PLEASE BEWARE!
  • 9. PLEASE BEWARE!
    • Google Pagerank
      • NOT a quality metric
      • crippled by Google (since 2007!)
      • useful compared to ACrank and mozRank
        • (use our LinkResearchTools for that to save time!)
    • Precise Anchortext
      • Triggers Penalities like „-50“ and more…
  • 10. What, no page rank?
    • Matt Cutts
    • said
    • (SMX Advanced Seattle 2008)
    We return random page rank data if we feel like to – it‘s fun!  don‘t look at PR
  • 11. 7 Golden Rules of Link Quality
    • Relevant page & in content links
    • Domain trust
    • Natural anchor text
    • Nofollow
    • Juicy Page
    • Good Co-Citation, don’t Spam!
    • Don’t look at Page Rank!
  • 12.
    • 7 GOLDEN
    • LINK
    • BUILDING
    • STRATEGIES
  • 13. 7 Golden Link Building Strategies #1 If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
  • 14. 7 Golden Link Building Strategies #1
    • Digging thru those could take some time tough…
    Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…
  • 15. 7 Golden Link Building Strategies #2
    • Look at your
    • COMPETITOR‘S
    • links
    • !
  • 16. Look at your competitor‘s links first!
    • they RANK
    • ABOVE YOU
    • because of
    • THEIR LINKS (and …)
  • 17. Competitors are also …
    • potential
    • link
    • sources
  • 18. Competitors are …
    • Affiliates
    • Merchants / Operators
    • Governments
    • Wikipedia
    • News & Media
    • Industry Hubs
  • 19. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
    • which anchor text distribution do
      • I HAVE
      • my COMPETITORs HAVE
    • what are their
      • best links?
  • 20. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Tool
    • evaluate backlinks
      • own & competitors
    • find patterns
    • judge quality & strength
    • go after them!
    • optimize existing links
    • be EFFICIENT!
  • 21. Backlink & Anchor Text Analysis
    • Typical natural Anchor text Distribution
      • [brandname] 27%
      • [brandname plus some stuff] 19%
      • [keyword and brandname plus some stuff] 11%
      • [domainname] 7%
      • [weird keyword and some stuff] 1.3%
      • [weird keyword2 and some stuff] 1.2%
      • [weird plus money keyword and some stuff] 1.1%
      • [money keyword] 0.1%
  • 22. Backlink & Anchor Text Analyse TIP
    • Convert Brand Links
    • to
    • Keyword links
  • 23. Convert Brand Links to Keyword links
  • 24. Convert Brand Links to Keyword links
  • 25. Backlink & Anchor Text Analyse TIP
    • Convert
    • IMAGE NO ALT
    • links to
    • keyword links
  • 26. Convert IMAGE NO ALT links to keyword links BUT WATCH OUT FOR QUALITY & PENALTIES mmmh? better!
  • 27. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
    • IS THIS IMPORTANT?
    • DOES IT WORK?
  • 28. 7 Golden Link Building Strategies #3 BATT – important?
    • „ casino online“ in french
  • 29. 7 Golden Link Building Strategies #3 BATT – important?
    • „ casino online“ in french
    LOOK MA!
  • 30. 7 Golden Link Building Strategies #3 Common Back Link Analysis
    • Which links
    • are powering
    • my competitors?
  • 31. 7 Golden Link Building Strategies #3 Common Back Link Analysis
    • list backlinks of top sites
    • find common backlinks
    • check quality & strength
    • ignore crap
    • go after them!
    • be EFFICIENT!
  • 32. 7 Golden Link Building Strategies #3 Common Back Link Analysis
  • 33. Top NL results for “poker”
  • 34. Top NL results for “poker”
    • now get
    • the best links
    • of your competitors
    • but WHICH one?
  • 35. want a link on THIS PAGE?
  • 36. OR THIS PAGE?
  • 37. Top NL results for “poker”
  • 38. getting your competitors links
    • IGNORE THE
    • POTENTIAL
    • CRAP
    • LINKS
    • (that got penalties)
    • !
  • 39. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
    • How do I
    • get my competitors
    • to link to ME ???
  • 40. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
    • a link on
    • authority level 2
    • (pages linked from authorities)
    • is GREAT
    • and achievable
    • !
  • 41. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis
    • Level1
    • Level2
    • Level3
  • 42. 7 Golden Link Building Strategies #4 Common Outbound Link Tool
    • - AKA „authority finder“
    • check outbound links
    • find common outbounds
    • check quality & strength
    • go after them
    • BECAUSE you can!
  • 43. Common Outbound Link Analysis
    • „ Online Poker“ in Google.DE / german
  • 44. Common Outbound Link Analysis
    • grab link juice
    • from fulltiltpoker.com (2) and pokerworld24.org (5) via pokerpages.com
  • 45. Common Outbound Link Analysis
    • pokerstars.com (4) is linked already!
  • 46. Common Outbound Link Analysis
    • pokerstars.com (4)
    • is now powered by
    • indirect links from
    • fulltiltpoker.com (2)
    • and
    • pokerworld24.org (5)
  • 47. Myth Home Page Links
    • Is the
    • home page link the best link you can get ???
  • 48. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
    • NO!
    • get links on the
      • Strongest
      • Subpages
  • 49. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
    • … often it’s not the homepage,
  • 50. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
    • … sometimes it’s very close tough,
  • 51. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
    • … and sometimes it IS the home page !
  • 52. be EFFICIENT!
    • YOU can now trial our
    Leave your business card for invite!
  • 53. Killer Link Building Strategy #6
    • BUILD TRUST
    • =more keyword ranks
    • =more ROI on links
    • =sitelinks
    • =+40% traffic
  • 54. Killer Link Building Strategy #7
    • THE BEST LINKS
    • are those that
    • your competitors
    • can NOT get!
  • 55. THANK YOUR FOR YOUR ATTENTION!
      • QUESTIONS ?
    Want to have a trial on our www.LinkResearchTools.com Please leave your business card. In other cases feel free to contact me: [email_address] http://www.cemper.com/ http:// www.LinkResearchTools.com