A4Uexpo Europe 2012: The Changing Dynamics of Linkbuilding 2012 and Beyond

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DON'T MISS THE 40 BONUS SLIDE CHANCE! …

DON'T MISS THE 40 BONUS SLIDE CHANCE!
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Google’s recently waged a war against paid link networks and other broadcasted statements by changing the way links are evaluated. It has led to a long overdue rethink for many companies. The search giant’s battle is against cheap SEO tricks and it’s not only a question of which links to build, but more importantly which links not to.
This presentation sifts through findings from reports based on real data. It then gives strong recommendations on how to change your link building campaign to protect and improve your Google rank.

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  • 1. The Changing Dynamics of Link Building for Google 2012 and Beyond Christoph C. Cemper
  • 2. Link Building Over Time (2004) OMG I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain! Lesson learnt: don‘t overdo it (C) 2012 CEMPER.COM & Link Research Tools
  • 3. Link Building Over Time (2012) Penguins! Killed my site. Lesson learnt: still don‘t overdo it (C) 2012 CEMPER.COM & Link Research Tools
  • 4. About Christoph C. Cemper• The Guy with the Orange Jacket• Linkbuilder• SEO (C) 2012 CEMPER.COM & Link Research Tools
  • 5. About CEMPER.COM• Link Building since 2003 US/UK/DE/AT• All industries• Lots of internal research; therefore, Link Research Tools (C) 2012 CEMPER.COM & Link Research Tools
  • 6. What DID matter in link building• Precise Anchortext• Google Pagerank• Alexa Rank• Google Link: command• Google Cache: command • Because it„s crippled by Google (since 2004, 2006) (C) 2012 CEMPER.COM & Link Research Tools
  • 7. What, no page rank?Matt CuttsSays We return random(SMX Advanced Seattle 2008) page rank data if we feel like to – it‘s fun!  Lesson learnt: don‘t look at PR (C) 2012 CEMPER.COM & Link Research Tools
  • 8. What still DOES matter in link building! RELEVANCY & TRUST (C) 2012 CEMPER.COM & Link Research Tools
  • 9. Link Building Over Time (2005+)GoogleGuy Build Content forsays Users, Not for Search Engines (C) 2012 CEMPER.COM & Link Research Tools
  • 10. Does all this sound oldand familiar? (C) 2012 CEMPER.COM & Link Research Tools
  • 11. About Christoph C. Cemper (C) 2012 CEMPER.COM & Link Research Tools
  • 12. Content Quality is important? (2011)PANDA! (C) 2012 CEMPER.COM & Link Research Tools
  • 13. Panda and Link Building? (C) 2012 CEMPER.COM & Link Research Tools
  • 14. Enough of the old SEO gossip (C) 2012 CEMPER.COM & Link Research Tools
  • 15. Actionable Advice for Penguin Victims (C) 2012 CEMPER.COM & Link Research Tools
  • 16. 7 Ways to Identify Bad Links7 Ways to Identify Bad Links 4 strong indicators 3 soft indicators (C) 2012 CEMPER.COM & Link Research Tools
  • 17. 4 Strong Indicators to Remove a LinkWHICH LINKS TO REMOVE 1 (C) 2012 CEMPER.COM & Link Research Tools
  • 18. 4 Hard Reasons to Remove• G!idx=0• „PageRank“ advertised• Same Owner/IP Networks• Theme = Virus, Suspicious, Malware, etc. (C) 2012 CEMPER.COM & Link Research Tools
  • 19. Remove Backlinks with G!idx=0• G!idx = 0 ! (C) 2012 CEMPER.COM & Link Research Tools
  • 20. Hands Off „PR“ Advertised Links (C) 2012 CEMPER.COM & Link Research Tools
  • 21. IP Popularity of backlinks• smells fake (C) 2012 CEMPER.COM & Link Research Tools
  • 22. Same owners• Too easy! (C) 2012 CEMPER.COM & Link Research Tools
  • 23. Suspicous / Virus Links• Too dangerous! (C) 2012 CEMPER.COM & Link Research Tools
  • 24. 3 Soft Indicators to carefully Check & Remove LinksWHICH LINKS TO REMOVE 2 (C) 2012 CEMPER.COM & Link Research Tools
  • 25. 3 Soft Reasons to Carefully Check & Remove• Link Velocity Trends < -50% (link growth went A LOT slower)• Low Power & low Trust (know the 4 types of power*trust links)• Huge Outcalled Networks (know the outcalled networks) (C) 2012 CEMPER.COM & Link Research Tools
  • 26. Link Velocity Trends < -50% ! All of the dropped sites lost link velocity! (C) 2012 CEMPER.COM & Link Research Tools
  • 27. Four Types of Power * Trust Backlinks (C) 2012 CEMPER.COM & Link Research Tools
  • 28. Four Types of Power * Trust Backlinks• AVOID: Low Trust and Low Power (“junk links”) (C) 2012 CEMPER.COM & Link Research Tools
  • 29. Four Types of Power * Trust Backlinks• RISKY: Low Trust and High Power (“pagerank links”) (C) 2012 CEMPER.COM & Link Research Tools
  • 30. Four Types of Power * Trust Backlinks• GOOD: High Trust and Low Power (“trust link”) (C) 2012 CEMPER.COM & Link Research Tools
  • 31. Four Types of Power * Trust Backlinks• GOLDEN: High Trust and High Power (C) 2012 CEMPER.COM & Link Research Tools
  • 32. Links from link networks are cheap links to remove nowCURRENTLY DOOMED (C) 2012 CEMPER.COM & Link Research Tools
  • 33. Advanced Process to find Link Network sites Link Networkscan be found by YOU piece of cake… (C) 2012 CEMPER.COM & Link Research Tools
  • 34. So Google can easily do it. We’re no PHP script collection. We’re Google. • Lesson learnt: dont underestimate Google (like the last 3-4 years) (C) 2012 CEMPER.COM & Link Research Tools
  • 35. Penalized NetworksIf a Network has a NAME then avoid it! (C) 2012 CEMPER.COM & Link Research Tools
  • 36. Avoid Penalized Networks• Build My Rank• HKSEO / High PR Society• Authority Link Network / ALN• Linkvana• Rank Jump• … (C) 2012 CEMPER.COM & Link Research Tools
  • 37. Fast SolutionHOW TOFIND LINK NETWORKS (C) 2012 CEMPER.COM & Link Research Tools
  • 38. WITHOUT lots of Excel leg work! (C) 2012 CEMPER.COM & Link Research Tools
  • 39. Advanced Process to find Link Network sites- take 5 link selling sites (suspects)- automatically identify over 750 link selling sites- (more suspects) (C) 2012 CEMPER.COM & Link Research Tools
  • 40. Advanced Process to find Link Network sites1. Do LJT with “suspect” bad sites2. Get common results (victims)3. Do CBLT for victims and you4. Common links are highly probable bad links (check it!)5. Remove/avoid those bad links (C) 2012 CEMPER.COM & Link Research Tools
  • 41. 43 Holy cow, this CEMPER guy must be crazy,I don‘t understand a word. (C) 2012 CEMPER.COM & Link Research Tools
  • 42. Advanced Process to Find Link Networks watch the video at home!http://cemper.co/linkneta4u (C) 2012 CEMPER.COM & Link Research Tools
  • 43. 7 Golden Rules of White Hat Link Building 7 Golden Rules of White Hat Link Building revisited (C) 2012 CEMPER.COM & Link Research Tools
  • 44. 7 Golden Rules of White Hat Link Building1. Relevant page & in content links2. Domain Trust classic3. Natural Anchor Text from4. NoFollow 2009 and 20075. Juicy Page6. No Spam!7. Don‟t buy links for page rank! (C) 2012 CEMPER.COM & Link Research Tools
  • 45. Look it up Original Post & Presentation 2009http://cemper.co/7golden (C) 2012 CEMPER.COM & Link Research Tools
  • 46. 40 bonus slides• Revisit „7 Golden Rules of Link Building“• 2009 vs. 2012business card forbonus slides! (C) 2012 CEMPER.COM & Link Research Tools
  • 47. Management Summary• All 7 Golden Rules from 2009 are still valid! (the details and metrics evolved tough)• Spam/Automation got a lot worse (SEOs got away with a lot of black hat/grey hat stuff for too long)• Google finally reacted to simple spam (Don„t underestimate Google)• 3rd Party SEO Metrics got a LOT better (C) 2012 CEMPER.COM & Link Research Tools
  • 48. Is Link Building and SEO dead? (C) 2012 CEMPER.COM & Link Research Tools
  • 49. What is really dead• Avoid cheap links• Avoid exact match anchors (SEO links)• Avoid footprints• Avoid shortcuts (C) 2012 CEMPER.COM & Link Research Tools
  • 50. You get what you „pay“ for!Quality links work.Cheap links don„t. (C) 2012 CEMPER.COM & Link Research Tools
  • 51. THE BEST LINKS are those that your competitors can NOT get! (C) 2012 CEMPER.COM & Link Research Tools
  • 52. Your Tweet for 40 Bonus Slideshttp://cemper.co/40bonus tweet for 40 bonus slides (C) 2012 CEMPER.COM & Link Research Tools
  • 53. http://cemper.co/a4uexpo (C) 2012 CEMPER.COM & Link Research Tools
  • 54. Thanks for your attention! QUESTIONS?http://cemper.co/a4uexpo  Link Research Tools trialhttp://cemper.co/40bonus  40 extra slides christoph@cemper.com twitter.com/cemper http://www.cemper.com/ http://www.linkresearchtools.com/ (C) 2012 CEMPER.COM & Link Research Tools