I shared this presentation on Content Marketing World, Sydney, with the Brisbane Content Strategy group in April. Content Marketing World is an awesome event run by the Content Marketing Institute, a US-based organisation focused on content marketing for content officers and agencies, larger businesses and organisations. In this presentation I share the key takeaways from each of the talks I personally attended. The biggest overall takeaway for me was that content is not a cost but an investment. Invest in quality content that appeals to your target audience and that solves their problems, and you will gradually build your authority! Another key takeaway was that content should be geared towards share-ability. What makes a piece of content so compelling that your audience can't help but share it? That's the question every marketer should be asking! If you feel that content marketing seems a bit overwhelming, don't give up! You probably already have a tonne of content that you can repurpose! Content Marketing World was well worth attending and if you're a content junkie like me, I highly recommend attending the event in 2015. It's fantastic to be part of the content marketing revolution here in Australia!