SAMPLE WORK

276 views
254 views

Published on

ELNK TOUCH POINTS

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
276
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SAMPLE WORK

  1. 1. Separate PRD EarthLink Touch Points GREEN = CONSUMER FACING DEPTS/TACTICS BLUE = NON- CONSUMER FACING FFOPS Training QE Team MIS Product Marketing WWW ADMIN COMM Online Search OBTM General Media Welcome Kits IVR Email Retail POS Direct Mail Call Centers Finance Business Analysts Online Store PRD
  2. 2. Marketing Dept. Glossary <ul><li>Product Managers- Oversee the research, billing operations development, vendor /suppliers of new product development. Also conduct refreshing existing products, contractual negations and final builds for new and refreshed from internal Alpha through Beta and finally all consumer release. </li></ul><ul><li>Product Marketing- Set Pricing, Set Strategy based on demographics, trends, competitive landscape. PM also assigns pricing. Sets the budgets and scheduling of launch </li></ul><ul><li>Integrated Marketing- Develop the messaging based on input from a Strategic Brief on all consumer facing touch points. Also responsible for coordinating tactical deployment in conjunction with the various tactical department personnel. </li></ul><ul><li>Marketing Services- Responsible for Creative execution and production on WWW, Online Store, Emails ,Landing Pages , POS , Training & Incentives, Welcome Kits </li></ul><ul><li>Gillespie Agency -Our external Direct Mail Agency responsible for Creative execution and production. </li></ul><ul><li>Advertising Agency- Hauser & Lowe </li></ul><ul><li>Media Agency-Media Vest- Planning and purchasing arm for General Media Team at EarthLink </li></ul><ul><li>Tactical Teams - The centers of excellence for Direct Mail, Outbound Telemarketing, General Media (TV, Out OF Home, Print), Online Search, WWW . </li></ul>

×