From Desk to Mobile
Celso Martinho
Monday, March 2, 2009

This is the year!
... yeah, right
Monday, March 2, 2009

Context
“our view”
Monday, March 2, 2009

Everyone wants a piece
Monday, March 2, 2009

Operators want services
Monday, March 2, 2009

Or become pipes
Monday, March 2, 2009

Vendors want user experience
... to say the least
Monday, March 2, 2009

Or lose margin$
Monday, March 2, 2009

Portals want platforms
Monday, March 2, 2009

Or can’t get through
Monday, March 2, 2009

Or variations of...
Monday, March 2, 2009

Random thoughts
Monday, March 2, 2009

We know nothing...
Monday, March 2, 2009

...and we’re nerds
Monday, March 2, 2009

Time to Market FAIL
Monday, March 2, 2009

Platform FAIL find
partner
Monday, March 2, 2009

Focus groups
... right dosage
Monday, March 2, 2009

Browser is the LCD
... better than WAP
still
Monday, March 2, 2009

Marketplaces
... vendor’s dreamland
Monday, March 2, 2009

Recycling is key
... or “the cloud” for the consultant
Monday, March 2, 2009

Web as the platform?
Monday, March 2, 2009

Emerging Products
80
72 74
61
57
60
40
20
3
0
BlackBerry iPhone
G1
Nokia
iPhone
Storm
5800
3G
Days to 1M devices sold source: engadget.com
Monday, March 2, 2009

Emerging Products
iPhone Java ME Windows Mobile Android
Symbian Palm Other
9% 7%
6%
6%
2%
3%
67%
Web usage by Mobile Platform source: fortune.com
Monday, March 2, 2009

Portugal!=Europe
Monday, March 2, 2009

Data plans drive adoption
Monday, March 2, 2009

Macro strategy
Monday, March 2, 2009

Emerging
Platforms
Native Apps
Monday, March 2, 2009

Everyone
Else
Mobile Web Portal
Monday, March 2, 2009

Good partners
Monday, March 2, 2009

Great content
... not the same cat though
Monday, March 2, 2009

Labs & Innovation
Monday, March 2, 2009

We sell ads
Monday, March 2, 2009

Or simply
• Get as many eyeballs as you can
• Make them loyal with great products
• Make money out of (smart) ads
• Innovate, rethink, start from scratch
Monday, March 2, 2009

We’re hiring...
Ok thanks bye
celso@co.sapo.pt
http://mobile.sapo.pt http://m.sapo.pt http://labs.sapo.pt
Monday, March 2, 2009