Marketing Communications Final Individual Presentation
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Marketing Communications Final Individual Presentation

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Marketing Communications Final Individual Presentation Marketing Communications Final Individual Presentation Presentation Transcript

  • DuPont MC Co-Op Program Final Presentation
          • Christina Elsenhans
          • July 14 th , 2008
  • Agenda
      • Projects & major tasks
        • Tradeshows & Events
          • Building Innovations & DCSE
        • Multi-Family Initiative
        • Storm Room Day
      • Skills & Personal Development
      • Impact on Future Goals
      • Recommendations
      • Thank you!
  • Tradeshows & Events: Building Innovations
    • Goal was to position DuPont and its products in the most effective way to increase sales and exposure
    • Pre-Show Marketing Communication Work & Research
    • Booth Design & Review
    • Trade Show Implementation
    • Lead Lists Management
    International Contemporary Furniture Fair (ICFF) The American Institute of Architects (AIA) Kitchen/Bath Industry Show (KBIS) 2008 & 2009 International Builders Show (IBS)
  • Tradeshows & Events: DCSE
    • Pre-Show Work
    • Research
      • Potential Sponsorship Opportunities
    • Fact Sheets
    • Presentations
    • Lead Lists Management
    EMCW DSR WPC LIGHTFAIR Int. AWWA IEEE EMS Today PTXI WPE EASA Glypure FEW NYSCC FermaSure NLGS STLE NE Grows NBD Pork/Meat Conference RFA
  • Multi-Family Initiative
    • Helped to lead DuPont Surfaces towards a 3MM gap closure in the Multi-Family Housing Industry
    • Created presentations essential to the project formation, later to be used in business to business meetings and for sales of DuPont Corian® & Zodiaq® to Multi-Family Managers
      • Top 11 Builders & Property Managers
      • Top 15 MF Brokers
      • Top MF Magazine Analysis
      • Sales Presentation
    • Worked with Donor in literature and advertising creation
      • ‘ Good Better Best’
      • Value Proposition
      • Product Offering
    • Website Creation
    • Lead List Rentals & E-Blastz
  • StormRoom Events
    • Public relations event promoting the opening of the first storm shelter testing center and the DuPont™ StormRoom™ with Kevlar®
    • Major role in the planning of Storm Room Day
      • Coordinated between the two major businesses involved
      • Handled arrival of press
    • Event was later mentioned on WHYY-TV, WPVI-TV, WDEL Radio, The Associated Press, The Wilmington News Journal, and ABC
    • Second event connected with Greensburg and the Discovery Channel
  • Personal Development
    • Trade Show Planning
    • Lead Management
    • Summary Analysis
    • Product Development
    • Market Segmentation
    • Public Relations
    • Media Planning
    • Business confidence
    • Working in a corporate environment
    • Time Management
    • Working under pressure/ strict deadlines
  • Future Goals
    • Apply experiences at DuPont to my educational & business future
    • Experience large & small Advertising Agency work
      • Ogilvy- NYC
      • 451 Marketing
    • Compare Client with Agency
    • Media & Event Planning
    • Experience Experience Experience!
  • Trade Shows & Events Position Recommendations
    • Work on a trade show from start to finish
    • Attend a trade show
    • Work on as many shows as possible
    • Be involved with all meetings connected to your current project
    • Get involved with an outside project
  • Thank you!!! Questions??
  •