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Marketing Communications Final Individual Presentation
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Marketing Communications Final Individual Presentation

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  • Transcript

    • 1. DuPont MC Co-Op Program Final Presentation
            • Christina Elsenhans
            • July 14 th , 2008
    • 2. Agenda
        • Projects & major tasks
          • Tradeshows & Events
            • Building Innovations & DCSE
          • Multi-Family Initiative
          • Storm Room Day
        • Skills & Personal Development
        • Impact on Future Goals
        • Recommendations
        • Thank you!
    • 3. Tradeshows & Events: Building Innovations
      • Goal was to position DuPont and its products in the most effective way to increase sales and exposure
      • Pre-Show Marketing Communication Work & Research
      • Booth Design & Review
      • Trade Show Implementation
      • Lead Lists Management
      International Contemporary Furniture Fair (ICFF) The American Institute of Architects (AIA) Kitchen/Bath Industry Show (KBIS) 2008 & 2009 International Builders Show (IBS)
    • 4. Tradeshows & Events: DCSE
      • Pre-Show Work
      • Research
        • Potential Sponsorship Opportunities
      • Fact Sheets
      • Presentations
      • Lead Lists Management
      EMCW DSR WPC LIGHTFAIR Int. AWWA IEEE EMS Today PTXI WPE EASA Glypure FEW NYSCC FermaSure NLGS STLE NE Grows NBD Pork/Meat Conference RFA
    • 5. Multi-Family Initiative
      • Helped to lead DuPont Surfaces towards a 3MM gap closure in the Multi-Family Housing Industry
      • Created presentations essential to the project formation, later to be used in business to business meetings and for sales of DuPont Corian® & Zodiaq® to Multi-Family Managers
        • Top 11 Builders & Property Managers
        • Top 15 MF Brokers
        • Top MF Magazine Analysis
        • Sales Presentation
      • Worked with Donor in literature and advertising creation
        • ‘ Good Better Best’
        • Value Proposition
        • Product Offering
      • Website Creation
      • Lead List Rentals & E-Blastz
    • 6. StormRoom Events
      • Public relations event promoting the opening of the first storm shelter testing center and the DuPont™ StormRoom™ with Kevlar®
      • Major role in the planning of Storm Room Day
        • Coordinated between the two major businesses involved
        • Handled arrival of press
      • Event was later mentioned on WHYY-TV, WPVI-TV, WDEL Radio, The Associated Press, The Wilmington News Journal, and ABC
      • Second event connected with Greensburg and the Discovery Channel
    • 7. Personal Development
      • Trade Show Planning
      • Lead Management
      • Summary Analysis
      • Product Development
      • Market Segmentation
      • Public Relations
      • Media Planning
      • Business confidence
      • Working in a corporate environment
      • Time Management
      • Working under pressure/ strict deadlines
    • 8. Future Goals
      • Apply experiences at DuPont to my educational & business future
      • Experience large & small Advertising Agency work
        • Ogilvy- NYC
        • 451 Marketing
      • Compare Client with Agency
      • Media & Event Planning
      • Experience Experience Experience!
    • 9. Trade Shows & Events Position Recommendations
      • Work on a trade show from start to finish
      • Attend a trade show
      • Work on as many shows as possible
      • Be involved with all meetings connected to your current project
      • Get involved with an outside project
    • 10. Thank you!!! Questions??
    • 11.  

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