Twextter: Use Twitter To Run SMS Contests/Campaigns


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Use the twextter application on Twitter to run SMS Contests and Campaigns for your events, TV/radio shows, etc

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  • Heck this just got a lot nicer with Fast Follow. Now anyone in the US can receive tweets via SMS (even those without a Twitter account). Ofcourse to respond to a tweet (or a poll, rate, trivia tweet created via twextter) via SMS the user needs to have a Twitter account - and they can use the SIGNUP command to do so.
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Twextter: Use Twitter To Run SMS Contests/Campaigns

  1. 1. Use Twitter to run SMS Contests/Campaigns <br />at your Event, for your TV/Radio show, etc.<br />using Twitter app twextter<br />
  2. 2. Why?<br /><ul><li>Easy to get going
  3. 3. No need to hire SMS service provider
  4. 4. Cheaper
  5. 5. No need to pay for SMS costs
  6. 6. Viral
  7. 7. Twittersphere helps spread the word</li></li></ul><li>How?<br />Your Event/Show Twitter username will be equivalent to a <keyword> that is used in traditional SMS campaigns<br />Use the twextter application on Twitter to run the contest/campaign<br />
  8. 8. Steps<br />Promote Twitter username<br />Create Contest tweets using twextter<br />Twitter Users Respond<br />Pick Winners<br />Share Results/Announce Winners<br />
  9. 9. Promote<br />Step <br />Promote your Event/Show twitter username<br />Example: Let us look at the case for an event @testcz<br />Remind users to:<br />Add their phone to their Twitter account<br />Follow your Event username and turn on SMS notification<br />See how on next slide<br />Whats in it for them....PARTICIPATE<br />WIN REWARDS<br />
  10. 10. Users can Add their phone:<br />Web<br />(easy)<br />SMS<br />to 40404 (US)<br />Start<br />US: 40404India: 53000 (BhartiAirtel customers)<br />Australia: 0198089488 (Telstra customers)Canada: 21212UK: 86444 (Vodafone, Orange, 3 and O2 customers)Indonesia: 89887 (AXIS and 3 customers)Ireland: 51210 (O2 customers), 51644 (Vodafone customers)New Zealand: 8987 (Vodafone and Telecom NZ customers)Haiti: 40404 (Digicel customers)<br /> Send<br />Check for updated codes<br />Users can Follow + turn on SMS notification for @testcz:<br />SMS<br />to 40404 (US)<br />Follow testcz<br /> Send<br />Note: Users can turn on SMS notification online too<br />
  11. 11. Create Contests using Twextter<br />Step <br />Go to<br />Create interactive poll, trivia, rate “contest tweets”<br />All of which get posted to @testcz timeline and sent via SMS to followers (who have turned on notification)<br />
  12. 12. Contest Ideas<br />Conference/Seminar Event<br />Poll users during a talk/panel<br />Rate your demo after visiting your booth<br />Trivia after a workshop session<br />Rate a speaker<br />Game/Match Event<br />Poll users during a game<br />Rate a player<br />Trivia about game stats<br />TV/Radio Show<br />Poll users during a talk show/panel<br />Rate a song/show<br />Integrate contests into your program - create contest tweets live to increase response rates<br />Reply instructions are provided with each contest tweet but show reply format on posters/slides to increase response rates<br />Create contest tweets ahead of time and make them part of your survey forms so Twitter users can respond via SMS. See example below:<br />Survey<br />Rate Dr. Bo Ring's keynote from 0 to 9. Reply with @testcz 6 0-9<br />Twitter Users with phones added:<br /><ul><li>SMS @testcz 6 0-9 to 40404 to submit your response
  13. 13. SMS Follow testczto 40404 to get updates on results</li></ul>..<br />..<br />
  14. 14. Twitter Users Respond<br />Step <br />Follower with notification on receives SMS<br />User responds via SMS<br />@testcz6 4<br />testcz: Rate Dr. Bo Ring's keynote from 0 to 9. Reply with @testcz 6 0-9<br /> Send<br /> Reply<br />Note: Users can respond online too with exactly the same format<br />Note: You can also create and post contest tweets on your website/posters/survey forms/on-screen or mention on-air and then Twitter users with phones added can just SMS the reply to 40404 (US).<br />
  15. 15. Pick Winners<br />Go to, Sign in with Twitter and then go to your the Statistics page<br />Check out Who Responded to pick a winner<br />Randomly<br />First or Nth responder<br />Step <br />
  16. 16. Click Tweet these Statistics to send results to your followers from the Statistics page – SMS responders will get this tweet via SMS<br />Tweet to announce the winner(s) – SMS responders will get this tweet via SMS<br />Share Results/Announce Winners<br />Step <br />Results SMS<br />testcz: Dr. Bo Ring's keynote has an average rating of 4 from 3 replies.<br /> Reply<br />
  17. 17. Customization Services<br />Assign points to SMS/All responders & create a leader board<br /><ul><li>We can set-up a customized points system which can be used to redeem rewards or as discounts for the next events ticket, etc.
  18. 18. We can provide a real-time leader board to be displayed on your website (at your event, on your show, etc.)</li></ul>Custom text-like and text-friendly applications/user engagement<br /><ul><li>Besides Poll, Trivia, Rate you may have other user engagement ideas (game play, challenges, bets, etc.) which we can evaluate, brainstorm, develop</li></ul>Custom short code/long code integration<br /><ul><li>If you have your own shortcode/longcode or do not have a Twitter code for your country/operators we can integrate your Twitter account with your code (and your SMS service provider) and users can interact with this code via SMS (to create a revenue stream if premium short code)</li></ul>Contact us as you plan your event and we’ll be happy to help whiteboard contest ideas or discuss customization options. <br />Email:<br />