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Twextter: Use Twitter To Run SMS Contests/Campaigns
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Twextter: Use Twitter To Run SMS Contests/Campaigns


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Use the twextter application on Twitter to run SMS Contests and Campaigns for your events, TV/radio shows, etc

Use the twextter application on Twitter to run SMS Contests and Campaigns for your events, TV/radio shows, etc

Published in: Technology

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  • Heck this just got a lot nicer with Fast Follow. Now anyone in the US can receive tweets via SMS (even those without a Twitter account). Ofcourse to respond to a tweet (or a poll, rate, trivia tweet created via twextter) via SMS the user needs to have a Twitter account - and they can use the SIGNUP command to do so.
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  • 1. Use Twitter to run SMS Contests/Campaigns
    at your Event, for your TV/Radio show, etc.
    using Twitter app twextter
  • 2. Why?
    • Easy to get going
    • 3. No need to hire SMS service provider
    • 4. Cheaper
    • 5. No need to pay for SMS costs
    • 6. Viral
    • 7. Twittersphere helps spread the word
  • How?
    Your Event/Show Twitter username will be equivalent to a <keyword> that is used in traditional SMS campaigns
    Use the twextter application on Twitter to run the contest/campaign
  • 8. Steps
    Promote Twitter username
    Create Contest tweets using twextter
    Twitter Users Respond
    Pick Winners
    Share Results/Announce Winners
  • 9. Promote
    Step 
    Promote your Event/Show twitter username
    Example: Let us look at the case for an event @testcz
    Remind users to:
    Add their phone to their Twitter account
    Follow your Event username and turn on SMS notification
    See how on next slide
    Whats in it for them....PARTICIPATE
  • 10. Users can Add their phone:
    to 40404 (US)
    US: 40404India: 53000 (BhartiAirtel customers)
    Australia: 0198089488 (Telstra customers)Canada: 21212UK: 86444 (Vodafone, Orange, 3 and O2 customers)Indonesia: 89887 (AXIS and 3 customers)Ireland: 51210 (O2 customers), 51644 (Vodafone customers)New Zealand: 8987 (Vodafone and Telecom NZ customers)Haiti: 40404 (Digicel customers)
    Check for updated codes
    Users can Follow + turn on SMS notification for @testcz:
    to 40404 (US)
    Follow testcz
    Note: Users can turn on SMS notification online too
  • 11. Create Contests using Twextter
    Step 
    Go to
    Create interactive poll, trivia, rate “contest tweets”
    All of which get posted to @testcz timeline and sent via SMS to followers (who have turned on notification)
  • 12. Contest Ideas
    Conference/Seminar Event
    Poll users during a talk/panel
    Rate your demo after visiting your booth
    Trivia after a workshop session
    Rate a speaker
    Game/Match Event
    Poll users during a game
    Rate a player
    Trivia about game stats
    TV/Radio Show
    Poll users during a talk show/panel
    Rate a song/show
    Integrate contests into your program - create contest tweets live to increase response rates
    Reply instructions are provided with each contest tweet but show reply format on posters/slides to increase response rates
    Create contest tweets ahead of time and make them part of your survey forms so Twitter users can respond via SMS. See example below:
    Rate Dr. Bo Ring's keynote from 0 to 9. Reply with @testcz 6 0-9
    Twitter Users with phones added:
    • SMS @testcz 6 0-9 to 40404 to submit your response
    • 13. SMS Follow testczto 40404 to get updates on results
  • 14. Twitter Users Respond
    Step 
    Follower with notification on receives SMS
    User responds via SMS
    @testcz6 4
    testcz: Rate Dr. Bo Ring's keynote from 0 to 9. Reply with @testcz 6 0-9
    Note: Users can respond online too with exactly the same format
    Note: You can also create and post contest tweets on your website/posters/survey forms/on-screen or mention on-air and then Twitter users with phones added can just SMS the reply to 40404 (US).
  • 15. Pick Winners
    Go to, Sign in with Twitter and then go to your the Statistics page
    Check out Who Responded to pick a winner
    First or Nth responder
    Step 
  • 16. Click Tweet these Statistics to send results to your followers from the Statistics page – SMS responders will get this tweet via SMS
    Tweet to announce the winner(s) – SMS responders will get this tweet via SMS
    Share Results/Announce Winners
    Step 
    Results SMS
    testcz: Dr. Bo Ring's keynote has an average rating of 4 from 3 replies.
  • 17. Customization Services
    Assign points to SMS/All responders & create a leader board
    • We can set-up a customized points system which can be used to redeem rewards or as discounts for the next events ticket, etc.
    • 18. We can provide a real-time leader board to be displayed on your website (at your event, on your show, etc.)
    Custom text-like and text-friendly applications/user engagement
    • Besides Poll, Trivia, Rate you may have other user engagement ideas (game play, challenges, bets, etc.) which we can evaluate, brainstorm, develop
    Custom short code/long code integration
    • If you have your own shortcode/longcode or do not have a Twitter code for your country/operators we can integrate your Twitter account with your code (and your SMS service provider) and users can interact with this code via SMS (to create a revenue stream if premium short code)
    Contact us as you plan your event and we’ll be happy to help whiteboard contest ideas or discuss customization options.