SMS Community

    Client Objectives
Objective 1: $$$

VAS Revenue from premium short code
   Engage users on an on-going basis around content that is of
    ...
Objective 1: $$$

MO/MT messages increased
          Channel 1
                      Subscribe
                      Conte...
Objective 2: Relationships

SMS Marketing via short or long codes
   Engage users on an on-going basis to build sustainab...
Objective 2: Relationships

Sustainable Relationships
   SMS Community enables sustainable relationships similar to
    F...
Objective 2: Relationships

SMS integrated with social media
           @brand              SMS            <Brand keyword>...
CellZapp SMS Community: client objectives
Upcoming SlideShare
Loading in...5
×

CellZapp SMS Community: client objectives

665

Published on

CellZapp deploys branded multi-mode SMS communities for our customers. Learn more in these slides.

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Learn more at http://www.cellzapp.com/
    Contact us: info@cellzapp.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
665
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

CellZapp SMS Community: client objectives

  1. 1. SMS Community Client Objectives
  2. 2. Objective 1: $$$ VAS Revenue from premium short code  Engage users on an on-going basis around content that is of specific interest to them, delivered via distinct opt-in only SMS channels to the community  Increase # of MO/MT messages via interactive social SMS apps  Use points system & rewards to incentivize short code participation  Leverage web, social media and traditional media integration to increase viral reach
  3. 3. Objective 1: $$$ MO/MT messages increased Channel 1 Subscribe Content Respond Success Message Channel 2 Subscribe Content Respond Success Message Channel 3 Subscribe SMS Users Content Respond Success Message Community .. .. .. .. .. .. Channel n Subscribe Content Respond Success Message MO MT
  4. 4. Objective 2: Relationships SMS Marketing via short or long codes  Engage users on an on-going basis to build sustainable relationships (similar to how Twitter accounts or Facebook Pages are used)  Use interactive social SMS apps to engage users (similar to how apps are used on Facebook Pages)  Integrate SMS, online, social and traditional media presence
  5. 5. Objective 2: Relationships Sustainable Relationships  SMS Community enables sustainable relationships similar to Facebook Pages One-off SMS SMS campaigns Community
  6. 6. Objective 2: Relationships SMS integrated with social media @brand SMS <Brand keyword> Brand Page Community <Brand shortcode/longcode> Twitter Followers Facebook Fans Mobile SMS Subscribers

×