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CellZapp SMS Community: client objectives
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CellZapp SMS Community: client objectives

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CellZapp deploys branded multi-mode SMS communities for our customers. Learn more in these slides.

CellZapp deploys branded multi-mode SMS communities for our customers. Learn more in these slides.

Published in Technology , Business
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  • 1. SMS Community Client Objectives
  • 2. Objective 1: $$$ VAS Revenue from premium short code  Engage users on an on-going basis around content that is of specific interest to them, delivered via distinct opt-in only SMS channels to the community  Increase # of MO/MT messages via interactive social SMS apps  Use points system & rewards to incentivize short code participation  Leverage web, social media and traditional media integration to increase viral reach
  • 3. Objective 1: $$$ MO/MT messages increased Channel 1 Subscribe Content Respond Success Message Channel 2 Subscribe Content Respond Success Message Channel 3 Subscribe SMS Users Content Respond Success Message Community .. .. .. .. .. .. Channel n Subscribe Content Respond Success Message MO MT
  • 4. Objective 2: Relationships SMS Marketing via short or long codes  Engage users on an on-going basis to build sustainable relationships (similar to how Twitter accounts or Facebook Pages are used)  Use interactive social SMS apps to engage users (similar to how apps are used on Facebook Pages)  Integrate SMS, online, social and traditional media presence
  • 5. Objective 2: Relationships Sustainable Relationships  SMS Community enables sustainable relationships similar to Facebook Pages One-off SMS SMS campaigns Community
  • 6. Objective 2: Relationships SMS integrated with social media @brand SMS <Brand keyword> Brand Page Community <Brand shortcode/longcode> Twitter Followers Facebook Fans Mobile SMS Subscribers