CELLZAPP
July 2009

Who we are
 Bangalore and Silicon Valley based company
 Provide white-label SMS 2.0 marketing solutions for brands
 Customized solutions can entail SMS, web and mobile
application components
 Customized SMS applications can be deployed on our platform
to match desired user engagement
 Social connectivity enabled through integration with users’
phone contacts and online services such Twitter, Facebook

SMS 1.0 vs. SMS 2.0 Marketing
SMS 1.0 SMS 2.0
Phone
Contact
Create Receive
Content Content Subscriber
Receive Create
Content Content
Private
Group
Respond Respond
SMS 2.0
SMS Community
Content Respond Share Share
Social
Network
Facts: 350M+ mobile subscribers & 100B+ SMS/yr each growing at 50% CAGR, SMS ~ 10X online reach

SMS 2.0 Marketing Value Proposition
SMS 2.0 Attributes Value Mapping
 White-label
Brand Image/Differentiation
 UGC
 Social connectivity
 Integrated web + mobile Awareness, Presence, Leads,
Engagement
 Community
 Gaming
Brand Objectives:
Digital Media
Source: WebChutney;
Survey of Top 500 Advertisers in India;
January – March 2009

zappatap
White-label SMS 2.0 Marketing Solution
SMS WEB
zapp = poll, trivia, shout, rate*, ….
SMS HTTP
SMS Commands Profile Management, Admin access
MOBILE APP
INTEGRATED
HTTP
GPRS
& SMS*
Phone Contacts Complement Online Social Media presence
* Post beta
Learn more: Tour1 (User) , Tour 2 (Marketer) , FAQ , SMS Commands

Key Features
 Fully customizable to maximize brand visibility
 Multiple interaction modes for users and marketers
 Word-of-mouth features – share zapps via SMS with phone contacts,
subscribe to zapps created by users/premium channels via SMS
 Gaming features (points, leader board, rewards)
 Direct marketing features (Text Ads, Coupons)
 Community (flagging) and administrative (keyword filters) monitoring of
content to control/manage brand image
 Platform is highly extensible (ability to add new/customized interactive SMS
applications)
 Platform integrated with Twitter and Facebook so as to leverage these
networks
Learn more: Play with our sample community www.zappatap.com or request a demo

Summary
 SMS 2.0 marketing is a natural extension of frequently
used SMS campaigns
 Best when deployed as part of an integrated strategy
 Plugs into exploding online social media space
 White-label solution to maximize brand visibility and
control
 Ability to deploy new and custom SMS 2.0 applications to
engage customers as needed
Contact : umesh@cellzapp.com; 98866 24054