Mobile Marketing

Who we are?What we do?Why we do it?Where we fit in?Case studies?

Cellsmart in a nutshell…

Mobile Marketing“Mobile Marketing is in fact the strategy around engaging the brand with consumers in a mobile environment, to deliver and achieve the desired objectives”

10 years ago who would have thought that the cell phone would have grown to become so integral to over 43 million South Africans and over 3 billion people worldwide

Convergence

Stats

Where does mobile fit in?

ATLTTLBTL

It fits into theMarketing mix

Extending consumer touch points

Interacting with the brand

Giving them a voice

Light bulb Moment…

Extension of your services

Case Studies

www.kfcmobile.co.za&www.kfcmusic.co.za

User generated content – upload photo & videoViral content – download & share branded contentSocial aspect – connection with students,campuses, music events!Viral – “Refer a friend”Interactionwith grassroots music culture – branded cultural events!Public chat wall – branded social talkSocial interaction – vote for favourite bands

Band/Artist Profiles: online branded community – vote, download ringtones.

KFC TRL Radio:Be A VJVote for tracks: 2-way interaction

www.mitsubishimobile.co.za

DETAIL IT – customise downloadable content (UGC)VIRAL CONTENT – download, share with a friendINFORMATIVE – get info on Mitsubishi Lancer

The birth Social networking changing lives…

Make your move…Young people have ‘got the message’ about HIV prevention.What continues to drive HIV is not their response to the message, but their response to their circumstances.Source: Pettifor et al (2004). HIV and sexual behaviour among young South Africans: A national survey of 15-24 year olds 2003., Reproductive Health Research Unit, University of Witwatersrand (secondary analysis)

Young people have ‘got the message’ about HIV prevention.

What continues to drive HIV is not their response to the message, but their response to their circumstances.

MYMsta…

Enter…MYMsta!World’s firstcell phone-based social network dedicated to youth empowerment & HIV preventionPrimary goal: creating links to opportunityDesigned to complement Love Life’s face-to-face networkIncredibly inexpensive(R0.02 - 0.05/page)

World’s firstcell phone-based social network dedicated to youth empowerment & HIV prevention

Primary goal: creating links to opportunity

Designed to complement Love Life’s face-to-face network

Incredibly inexpensive(R0.02 - 0.05/page)

Network – create your profile, add friends, chatSocially relevant – discussion forums

THANK YOU…Lets do business! Contact Us:e-mail: info@cellsmart.co.za / www.cellsmart.co.zaCT: (021) 685 5910 / JHB: (011) 787 6422Make a change, Choose Mobile Marketing