Adding Artifical Intelligence to Facebook Simulacrum Stephan Noller, nugg.ad AG

Simulacrum, Baudrillard, Weizenbaum „ The simulacrum is never that which conceals the truth - it is the truth which conceals that there is none. The simulacrum is true. “ (Jean Baudrillard) „ The most truthful way to describe Eliza is, conceiving Eliza as an actor, who has learnt a number of rules, and who improvises during the whole time he is on stage, according to these rules. So, one never knows, what he is going to say next. “ (Prof. Weizenbaum answering the Question „What is Eliza?“)

Simulacrum adds artifical intelligence to your Facebook Profile Quite often people are visiting your profile when you are not online or logged in. With simulacrum you add a personalized and intelligent multilanguage bot to your profile. Visitors can start chatting with you whenever they want. The bot is configurable and can even be trained by you to answer question like you would do it.

Quite often people are visiting your profile when you are not online or logged in.

With simulacrum you add a personalized and intelligent multilanguage bot to your profile.

Visitors can start chatting with you whenever they want.

The bot is configurable and can even be trained by you to answer question like you would do it.

Sometimes artifical intelligence will turn out to be artifical When a Visitor starts a Chat with the virtual assistant the Profile-Owner will receive an email, asking: Visitor just started chatting with you, do you want to take over? If the Profile-Owner clicks „yes, takeover“ a chat window opens with a traditional chat interface The Visitor never knows whether he is talking to the real person or to the bot This adds Serendipity for the Visitor and Fun and Interactivity for the Profile-Owner

When a Visitor starts a Chat with the virtual assistant the Profile-Owner will receive an email, asking: Visitor just started chatting with you, do you want to take over?

If the Profile-Owner clicks „yes, takeover“ a chat window opens with a traditional chat interface

The Visitor never knows whether he is talking to the real person or to the bot

This adds Serendipity for the Visitor and Fun and Interactivity for the Profile-Owner

Background Simulacrum is based on programe, a PHP Implementation of ALICE, a follower of Eliza, written by Paul Rydell ALICE won the Loebner Price several times The Bot is based on AIML (Artifical Intelligence Markup Language) and can be extended with additional knowledge easily The knowledge is explicit ans transferable The Bot can be personalized (with variables) and trained Simulacrum uses general knowledge + personalized knowledge to provide scalability It runs – of course – on ec2

Simulacrum is based on programe, a PHP Implementation of ALICE, a follower of Eliza, written by Paul Rydell

ALICE won the Loebner Price several times

The Bot is based on AIML (Artifical Intelligence Markup Language) and can be extended with additional knowledge easily

The knowledge is explicit ans transferable

The Bot can be personalized (with variables) and trained

Simulacrum uses general knowledge + personalized knowledge to provide scalability

It runs – of course – on ec2

A playfully way to get more ad-relevant informations Simulacrum also demonstrates how smart Advertising can work on Facebook apps Users are invited to playfully provide more insights about their needs, preferred styles and so on As the information is provided as configuration for the virtual alter ego privacy concerns are nonserious It shows how Social Networks can be used as smart Ad-Environments without disturbing peoples privacy needs

Simulacrum also demonstrates how smart Advertising can work on Facebook apps

Users are invited to playfully provide more insights about their needs, preferred styles and so on

As the information is provided as configuration for the virtual alter ego privacy concerns are nonserious

It shows how Social Networks can be used as smart Ad-Environments without disturbing peoples privacy needs

Contacts

Contacts Stephan Noller Managing Director stephan.noller @nugg.ad nugg.ad AG Rotherstr. 16 Berlin 10245 Company 27 employees (Consultancy, Development, Marketing, Project Management, Sales...) Offering on a ASP-basis Targeting Technology in the areas of Online Advertising Predictive Behavioral Targeting: Online Browsing Measurement Site Visitors Demographic Surveys Market Research & Analysis Data Enhanced Profile Logistics Investors bmp Mediainvestor AG Co. KG Investitutions Bank Berlin Media Ventures GmbH Board of Directors Jens Spyrka Managing Director Bmp Mediainvestor AG &Co. KGaA Dirk Freytag Managing Director ADTECH GmbH Hartmut Scheffler Managing Director TNS Infratest Holding GmbH & Co. KG

27 employees

(Consultancy, Development, Marketing, Project Management, Sales...)

Offering on a ASP-basis Targeting Technology in the areas of Online Advertising

Predictive Behavioral Targeting:

Online Browsing Measurement

Site Visitors Demographic Surveys

Market Research & Analysis

Data Enhanced Profile Logistics

Jens Spyrka

Managing Director

Bmp Mediainvestor AG &Co. KGaA

Dirk Freytag

Managing Director

ADTECH GmbH

Hartmut Scheffler

Managing Director

TNS Infratest Holding GmbH & Co. KG