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Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
Bhavishya phal show analysis may new.om
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Bhavishya phal show analysis may new.om

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  • (voice modulation, tonality, communication skills)
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  • Age grpStudents Summer time focus on fitness
  • Transcript

    • 1. CONSUMER RESEARCH
      BhavishyaPhal Show
      (50 interviews)
      (MAY 2010)
    • 2. Presentation Flow
      Channel Performance
      Demographics of the customers
      Viewership & Participation pattern
      Show Content Response
      IVR
      Suggestions & Future participation
      Summary
    • 3. Bhavishyaphal HSM National : Reach - MOU’s
      4%
      3%
      5%
      5%
    • 4. Bhavishyaphal week wise performance
    • 5. Bhavishyaphal April – May Reach %
      19%
      -46%
      185%
      54%
      -25%
      53%
      13%
      -62%
      -47%
      -100%
      0%
      0%
      0%
      0%
      139%
      0%
    • 6. Bhavishyaphal May - Reach MOU’s
    • 7. BhavishyaPhalApril - May MOU %
      47%
      1%
      -2%
      0%
      -14%
      -20%
      3%
      -4%
      0%
      15%
      38%
      1%
      11%
      5%
      4%
      -14%
    • 8. REACH VIS-À-VIS MOU
      • On an average 1,30,897 people watching our show per day, 5% are participating on our show
      • 9. Every Unique User giving average calls 1.71 ( times)
      • 10. Every Unique User is generating average 4.32 MOUs
      • 11. Averagely each call spends 2 mins 31 secs
    • Demographics
      GENDER
      AGE GROUP
      • BhavishyaPhal show has maximum male participants
      • 12. There is participation from all the age groups
      INCOME
      OCCUPATION
      EDUCATION
    • 13. Type Of Connection
      CABLE & SATELLITE/DTH
      PREPAID /POST PAID CONNECTION
      The following table depicts:
      • The number of prepaid & postpaid users having C&S connection in their homes
      • 14. The number of prepaid & postpaid users having DTHconnection in their homes
    • Their viewing habits
      Research Findings:
      • 50% respondents (ADDICTED) watch our show more than 5 times in a week
      • 15. 32% respondents (LIGHT USERS) watch our show at least once or twice in a week
      Reasons for watching only once/twice-
      - Busy with office work (14%)
      - No time (8%)
      - In college (4%)
      - Busy on household work (2%)
      • 18% respondents (HEAVY USERS) watch our show 3-4 times in a week
      Reasons for not watching our show more frequently are-
      - Busy with work (10%)
      - Busy travelling to college (2%)
      - No time (6%)
      • There are no first timers and nobody has stopped watching our show.
      Viewers have been bifurcated as :
      First time watchers (Recently started watching)
      LIGHT USER: Watches 1-2 times in a week
      HEAVY USER: Watches 3-4 times in a week
      ADDICT: Watches 5 times and above in a week
      Stopped : Stopped watching
    • 16. Their participation patterns
      Research Findings:
      • 66% respondents (LIGHT USERS) participate on our show at least once or twice in a week
      Reasons for participating only once/twice on our show-
      - Call rates are high (38%)
      - No Time (18%)
      - Busy with work (6%)
      - Busy with household work(4%)
      • 24% respondents (HEAVY USERS) participate on our show 3-4 times in a week
      Reasons for not participating on our show more frequently are-
      - Call rates are high (18%)
      - Calls always put on hold (2%)
      • Only 8% respondents (ADDICTED) participate on our show more than 5 times in a week
      • 17. Only 2% are first timers whereas nobody has stopped participating on our show
      Participants have been bifurcated as :
      First timer(Recently started participating)
      LIGHT USER: Participates 1-2 times in a week
      HEAVY USER: Participates 3-4 times in a week
      ADDICT: Participates 5 times and above in a week
      Stopped : Stopped participating
    • 18. Comparative Data
      VIEWERSHIP
      PATTERN
      OBSERVATIONS MADE:
      Despite a dip in the no. of addicts last month, there is a 38% increase this month
      Many respondents this month have started watching our show on a regular basis
      Nobody has stopped watching our show
      PARTICIPATION
      PATTERN
      OBSERVATIONS MADE:
      The Addicts remain constant whereas the heavy participation has increased by 71%
      Many respondents have shifted from light participation to heavy participation
      Nobody has stopped participating on our show since the past 3 months
    • 19. Why BhavishyaPhal show ?
      Reason for seeking an advice from astrologers
      What made them instantly call on BhavishyaPhal show to speak to the Live astrologers ?
      Special mention was done for Indu Ahuja as a good astrologer by 10% respondents
    • 20. Response on watching other Astro shows
      12% respondents also watch other Astro shows on television apart from our show
    • 21. Customer Feedback regarding one thing they like/dislike about BhavishyaPhal
      Wellness factors of BP show:
      • USP of interactive TV Show with counseling
      • 22. On the spot customized solutions for each customer
      Challenging factors for BP show:
      • Customers are time conscious and their fluctuations in participation pattern depends majorly on this
      The Way Forward
      Enhance assurance on QUALITY of service provided by 2 key quality parameters:
      Technical Competence in terms of faster customer connectivity
      Quality in Astrologer counseling
    • 23. Kind of problem faced
      • Observation: Since the past two months, there are many respondents with family problem
      • 24. The Way Forward:
      During the live show, astrologer should project himself/herself as a counselor for family issues
      Also she should emphasize on family bonding, optimism in a bright career and herself to be that route to their future decisions
    • 25. Feedback about Astrologers during the LIVE studio call
    • 26. Other Insights
      Ranking for the current streams- (1st May-20th May episodes)
      Credibility : Live Astrologers
      Rank-1
      Rank-1
      Response on the show timings preferred
    • 27. Other Insights
      Opportunity For Introduction Of A Service (New Product Lines)
      NIL response for Psychiatrist Counseling
      No
      Yes
      A new service opportunity has emerged this time of HEALTH,FITNESS &NUTRITION COUNSELING, which should be explored & thorough R&D be done to track the demand & feasibility
    • 28. Awareness about show & services
      Awareness : Appointment Service
      Awareness : BhavishyaPhal Show
      • Out of 20% respondents who are aware about the appointment service only 8% have availed the appointment service ONCE and 2% availed TWICE
      Awareness : Backend Service
      • Out of these 16% respondents, only 2% have availed the backend service
    • IVR Experience Of Customer
      • All the respondents were able to get connected to 5664466 immediately
      • 29. 84% of the respondents faced problems after getting connected to 5664466
      Source : Data tracked from CDR
      High Call Charges (4%)
      Balance not enough
      to participate (6%)
      • 24% respondents out of all respondents were connected to the studio and spoke with Live Astrologers
      • 30. On an average 3 attempts were made by all respondents
    • Other Insights
      Reasons for Excellent Rating (16%)
      - 12% find the astrologers very good
      - 4 % liked the solutions given by the astrologer
      Reasons for Good Rating (76%)
      - 34% respondents said they like the show
      - 14% respondents said they have faith on the astrologers
      - 4% respondents said they trust and can follow Indu Ahuja blindly
      -24% respondents said that people can get solution to their problems quickly
      Reasons for Average Rating (6%)
      - 6% complained calls never get connected
      Reasons for Below Average Rating (2%) as find it fake
      Show Rating
      Future participation :100% would like to call again to speak to our Live studio astrologers in future
      Suggestions :
      • 42% respondents said that the call rates should be reduced
      • 31. 30% respondents said that the calls should be received soon
      • 32. 20% respondents didn’t suggest anything , as they like the current show
      • 33. 6% respondents said the solutions should be send via sms so we don’t miss out on the information
      • 34. 2% requested the time for the show to be more early
    • Summary
      Our TG :
      BhavishyaPhal show has maximum male participants
      There is participation from all the age groups
      Only 42% have disclosed their income details & Deprived Class remains as our maximum participants
      Maximum participants are from Service background ,followed by Self-employed category
      Maximum participants have graduation as their highest educational degree
      Majority of the participants (76%) have cable & satellite connection & majority of participants use prepaid mobile service
      Viewership & Participation:
      50% respondents (ADDICTED) watch our show more than 5 times in a week
      24% respondents (HEAVY USERS) participate on our show 3-4 times in a week
      76% respondents say they call to seek advice about their work & family relations
      76% respondents call instantly because they get instant solution to there problems
      16% respondents also watch other Astro shows on television apart from our show
      52% respondents prefer an early morning timing i.e. between 07.00-09.00am
      94% respondents ranked Crystal Ball & Pendulum stream as RANK1
    • 35. 44% said that remedies provided to them make them believe in Live astrologer
      54% respondents said yes for introduction of new service & A new service opportunity has emerged this time of HEALTH,FITNESS &NUTRITION COUNSELING, which should be explored & thorough R&D be done to track the demand & feasibility
      28% respondents said the problem should get solved within 1 week
      90% respondents came to know about our show through TV show
      Only 20% respondents are aware about appointment service & out of this only 8% have availed the appointment service ONCE and 2% availed TWICE
      Only 16% respondents are aware about backend service and only 2% have availed the backend service
      All the respondents were able to get connected to 5664466 immediately but 84% of the respondents faced problems after getting connected to 5664466
      12 respondents out of 50 respondents were connected to the studio and spoke with Live Astrologers
      100% have recommended the service to friends & family members
      100% would like to call again to speak to our Live studio astrologers in future
      42% respondents said that the call rates should be reduced
      76% respondents rated the show asGood
    • 36. Thank You

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