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Spotter Solutions: State-of-the-art technologies and Human expertise for Media and Social Media monitoring and analysis.

Spotter Solutions: State-of-the-art technologies and Human expertise for Media and Social Media monitoring and analysis.

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    [En] Spotter Solutions and Applications 2013 [En] Spotter Solutions and Applications 2013 Presentation Transcript

    • Spotter Solutions State-of-the-art technologies and Human expertise for Media and Social Media monitoring and analysis From operations to decision makingGIVING YOU THE POWER TO UNDERSTAND SPOTTER 2012. All rights reserved.
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING SPOTTER – 14 years of experience and innovation 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING SOLUTIONS at the forefront of technology TRACKING CONTENT SPECIFIC DECISION-MAKING & COLLECTION ANALYSIS MODELS WORKSHOPS  Real time cross media  In-depth qualitative  Analysis methodology  Interactive decisional monitoring (printed press, analysis of opinions and adaptated to each sector: Dashboards with several televison, radio, online media, sentiment specific sourcing, data levels of quantitative and social media) qualification, qualitative qualitative analysis  Advanced text-mining and analysis and deliverables  Combination of Open Web semantic technology  Real time dynamic (alerts, newsletters, reports, and Web Panel (pronoun detection and reporting ad-hoc studies) monitoring (more than follow-up, direct and indirect  Access and diffusion of 50,000 qualified sources) speech, entity detection)  Implementation of tailor- results according to made scores: influence,  Multi-format extraction for  More than 28 languages specific profils (Board, reputation, risk, satisfaction, all types of sources treated: European Communication, Marketing, … (comments, initial posts, languages + Arabic, Strategy, Risk, Security, Legal, articles, online videos/photos, Chinese, Japanese,  Capacity to combine Human Ressources, …) pdf, ppt, word, email, Russian, … media data with other  SaaS platform, no audiovisual clips and scripts, types of data: client, sales,  Ontologies and knowledge installation needed crm, databases …) financial, … databases (managed by Spotter or one of (example: “Credit Risk”)  Extraction of its partners) geolocalisation data from social media3 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING A complete OFFER Our offer is fully adapted to your needs: you place the cursor of Spotter services where you like, and we ensure training, support and guidance throughout your project. You manage your project You produce and You benefit from deliverables from A to Z with our support distribute your deliverables produced by Spotter SPOTTER guides you during the setup SPOTTER ensures the fine-tuning of SPOTTER produces the deliverables, phase of the project, develops the source automatic data qualification, the improvement puts the results into perspective, and connectors and ensures on-going support of queries and treatments, and gives you a presents our recommendations to your team via its online interface. dedicated Project Manager. and/or your management.4 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING COMBINATION of Technology and Expertise SPOTTER proposes a qualitative approach to each step of your project. We guarantee the most efficient implementation of tools and an ongoing adaptation of the monitoring scope or deliverables according to the evolution of the project and your needs. Precise sourcing Intelligent qualification Detailed panel of sources Relevant data, structured that can evolve and analysed TECHNOLOGIE & EXPERTISE CONSTANT SUPPORT Decision making Advanced analysis reporting Tailor-made indicators, Platform, deliverables and scores and in-depth recommendations qualitative analysis5 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING SPOTTER SOLUTIONS LISTEN TO THE CLIENT COMPETITIVE CORPORATE REPUTATION + eREPUTATION + RISK / CITIZEN VOICE INTELLIGENCE MANAGE BRAND IMAGE COMPANY RISKS MARKET INTELLIGENCE CLIENT FEEDBACK SOCIAL MARKET CAMPAIGN IMPACT PRODUCT RISKS MAPPING OF ACTORS INTELLIGENCE SOCIAL MEDIA HUMAN RESSOURCES PR PERFORMANCE SECURITY RISKS ENGAGEMENT INTELLIGENCE6 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING SOCIAL CRM Spotter covers the main issues of Social CRM thanks to its unique technology and human expertise. Spotter modules can be integrated into current workflows to improve/complete client relationship management. MANAGE SOCIAL MARKET CLIENT FEEDBACK Combine customer feedback eREPUTATION INTELLIGENCE from social media with Increase customer knowledge Measure the impact of digital or feedbacks obtained via and understanding by following off-line campaigns and improve traditional channels (CRM, social media conversations. communications and marketing emails, …). strategies. ANALYSIS SOCIAL CRM DECISIONAL TRENDS CITIZENS ENGAGEMENT SATISFACTION CUSTOMERS LISTEN TO THE UGC SOCIAL MEDIA CLIENT/CITIZEN VOICE ENGAGEMENT Use social media as a care Leverage social media to channel to better manage identify new customers and customers and/or public opinion generate more sales. satisfaction.7 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING REPUTATION MANAGEMENT We cover the whole process of Reputation Management and ROI measurement. CORPORATE REPUTATION eREPUTATION RISK REPUTATION Analyse the reputation of your Analyse the digital reputation of Follow the evolution of opinions company and leaders and evaluate your company and manage and the way they spread in order the impact of your media activities. exposition risk on the web. to react in a focused way to Measure risks and opportunities and Identify, follow and measure the sensitive situations. Identify interact with opinion influencers. impact of opinions expressed by rumours, risk subjects, attacks influencers. and negative campaigns. TARGET AUDIENCES MANAGE ENGAGEMENT UGC (RE)ACTION BRAND IMAGE Evaluate brands image and CAMPAIGN IMPACT measure the impact of your Measure the impact of your communication actions. Follow campaigns, follow the buzz and your fans/communities and analyse the perception of target measure adhesion to your values. audiences. Set-up relevant benchmarks with competitors INFLUENCE and/or other similar campaigns. ROI BENCHMARK PR PERFORMANCE Measure the efficiency of your PR campaigns and communication actions. Establish performance indicators to evaluate and improve ROI.8 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING RISK ASSESSMENT Our decisional models and scores help identify and measure risks in a moving and competitive environment, to better protect your assets. RISK REPUTATION Follow the evolution of opinions and FINANCIAL RISK the way they spread in order to react Take advantage of an ”Early in a focused way to sensitive Warning System” to detect unusual situations. Identify rumours, risk events - financial, ethical, subjects, attacks and negative managerial, image of your campaigns. suppliers, clients and partners – and reinforce your ability to adapt.. MEASURE SOCIAL MEDIA DECISIONAL CRISIS RISK PRODUITS Analyse all information published ALERTS about your products, by clients, SECURITY RISKS partners, experts, journalists or Monitor the risks linked to your employees … Detect possible internal/external environment, map threats linked to their contents, out the key actors, detect changes in production or commercialisation. positioning and/or relations, and Manage sensitive situations linked adapt your protection tools. to dysfunctions.9 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING CORPORATE INTELLIGENCE Complete monitoring system adapted to your environment and level of security, to gather relevant internal and external information, analyse it and turn it into knowledge. COMPETITIVE INTELLIGENCE Identify new actors in your market, product launches, new technology, MARKET INTELLIGENCE partnerships, rumours … Monitor the competition and anticipate change. Detect consumer trends in your market - usages, customer experience, expectations, feedback on products and services – societal DECISIONAL changes. Capitalise on this knowledge in-house. EVALUATE HUMAN RESSOURCES INTELLIGENCE SHARE Follow the positioning of internal and external social actors. Analyse the ANTICIPATE MAPPING OF “employer brand” and listen to the voice of employees. Identify best STAKEHOLDERS practices and new trends. Actively monitor the subjects and stakeholders that can have a significant impact on your activity and sector. Identify public opinion trends and evaluate their potential influence.10 GIVING YOU THE POWER TO UNDERSTAND
    • SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING SOME REFERENCES contact@spotter.com11 GIVING YOU THE POWER TO UNDERSTAND