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Urban Stories: pitch presentation
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Urban Stories: pitch presentation

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Full version here: http://fr.slideshare.net/celinekniebihler/urban-stories-complete ...

Full version here: http://fr.slideshare.net/celinekniebihler/urban-stories-complete

Urban Stories is a multiplatform project about urban art, that is to say, the kind of visual artwork that we can find on the streets of our city. We are offering the tools to involve the people in this artistic movement that understand the public space as a free platform to develop and exhibit their talent to the others without any restriction to its access. Providing three different channels of interaction - an app, real events and a website-, users will have the cultural and social experience to participate in a big collaborative artwork project in their community that breaks down the boundaries between the real and the digital world.

Explore
Locate, discover and interact with urban art by famous street artists and digital artworks created by our community using immersive augmented reality mobile system in the walls of your city.

Create
Be a part as an active role of a big collaborative art project creating visual artworks using the most advanced digital tools in order to increase the creative value of the city and its community)

Play
Participate and engage in our creative challenges with your crew, win points and rewards to unlock special tools and access to VIP events.
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Urban Stories is a transmedia project, created by three european specialists: Josep Miquel Jové (Spain) project manager and transmedia expert, Céline Kniebihler (France) creative designer, Anna Raycheva (Bulgaria) business analyst.
Contact: urbanstoriesproject@gmail.com

TransformatLab 2013

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    Urban Stories: pitch presentation Urban Stories: pitch presentation Presentation Transcript

    • September 2013 | #UrbanStoriesSeptember 2013 | #UrbanStories Be part of a community of creative people. A transmedia experience by Josep Miquel Jové, Céline Kniebihler and Anna Raycheva. TransformatLab 2013 EXPLORE. CREATE. PLAY.
    • September 2013 | #UrbanStories CONTEXT
    • September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM CONTEXT
    • September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM STREET ART AS A PUBLIC EXHIBITION CONTEXT
    • September 2013 | #UrbanStories STREETS AS A DEMONSTRATION PLATFORM EVERYONE CAN BE AN ARTIST STREET ART AS A PUBLIC EXHIBITION CONTEXT
    • September 2013 | #UrbanStories A TRANSMEDIA PROJECT BE PART OF A CREATIVE COMMUNITY 2 EVENTS1 MOBILE APP 1 WEBSITE
    • September 2013 | #UrbanStories THE APP September 2013 | #UrbanStories
    • September 2013 | #UrbanStories THE APP Real artworks by famous street artists Digital artworks by the community Geolocated challenges EXPLORE
    • September 2013 | #UrbanStories Real artworks by famous street artists Digital artworks by the community Geolocated challenges THE APP EXPLORE
    • September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
    • September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
    • September 2013 | #UrbanStories THE APP CREATE Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map
    • September 2013 | #UrbanStories Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map THE APP CREATE
    • September 2013 | #UrbanStories Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map THE APP CREATE
    • September 2013 | #UrbanStories THE APP PLAY Participate to new challenges Compare yourself and your team to others in the leaderboard Personal profile with game statistics
    • September 2013 | #UrbanStories THE APP PLAY Creation challenges: creativity, imagination Adventure challenges: curiosity, detective-like Battle challenges: team spirit CHALLENGES
    • September 2013 | #UrbanStories THE APP PLAY Short stories Anecdotes about famous artists, trends, events... More engagement Extra value, extra reasons to participate STORYTELLING
    • September 2013 | #UrbanStories THE APP PLAY Points Badges New tools and colors unlocked Invitation to the event REWARDS
    • September 2013 | #UrbanStories THE APP PLAY Create new artworks Share, like user’s artworks Win challenges Visit real artworks HOW TO GET POINTS
    • September 2013 | #UrbanStories THE EVENTS THE LAUNCH EVENT For all skill levels Build an audience for the mobile game Digital tools Easy use OPEN COLLABORATIVE WALL
    • September 2013 | #UrbanStories THE WEBSITE
    • September 2013 | #UrbanStories THE EVENTS THE FINAL EVENT WHO IS INVOLVED Best app players First event participants Street artist crew THE LIVE PERFORMANCE Creation of a big collaborative mural on a real wall One-night festival
    • September 2013 | #UrbanStories COMMUNITY STRATEGY ENGAGING PICTURES
    • September 2013 | #UrbanStories COMMUNITY STRATEGY TUMBLR AND BLOGS
    • September 2013 | #UrbanStories COMMUNITY STRATEGY MAGAZINE ADS & POSTERS
    • September 2013 | #UrbanStories COMMUNITY STRATEGY WHY OUR AUDIENCE IS INTERESTING YOUNGTRENDY ACTIVE+ + 146k 174k I ♥ STREET ART Street art Save My Life 894k StreetArt in Germany 1,1m STREET ART UTOPIA
    • September 2013 | #UrbanStories THE APP ADVANTAGES FREE Community app Location-based High visual content Interactive features Engaging game-play Augmented reality art creation +
    • September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES Creative tools Challenges Awarding system Tool and color packs Location on the map CREATIVE BRANDING
    • September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES INTERNATIONAL CLIENTS Graffiti, sport, clothing brands Music labels Travelling companies Magazines Energy Drinks ACTIVE CONTACT WITH BRAND IDENTITY
    • September 2013 | #UrbanStories ADVERTISING OPPORTUNITIES SMALL LOCAL CLIENTS Clubs Bookshops Bars Shops
    • September 2013 | #UrbanStories Municipal projects Museums Gallery venues Festivals Events ADVERTISING OPPORTUNITIES CULTURAL AND MUNICIPAL INSTITUTIONS
    • September 2013 | #UrbanStories FUNDING 134 000 € Start-up fundings Cooperation with Paris’ municipality Cultural fundings HOW MUCH FUNDED BY Legal status 1% App + website development 45% Promotion 10% Events 16% Team fees 28% Funding for development and maintenance for the first year (all production costs in Paris) (114 300 £) YEAR 1
    • September 2013 | #UrbanStories NEXT STEPS 5 YEARS PLAN Seed and cultural funding Develop a prototype of the app Partner up with events and festivals Test app with users Refine prototype accordingly Approach brands, sponsors Establish partnerships Develop app focused on 1 city: Paris Raise awareness: bloggers, ambassadors, event Launch app YEAR 1 YEAR 2 Upgrade app’s features Expand in a new city Expand the team Partner with local festivals Marketing campaign YEAR 3 YEAR 4 TO 5 Results: 400k users London Barcelona Results: 100k users 120k user generated content 4k ads Results: Final prototype Core community Paris Results: Establish Urban Stories as a marketing tool Sell licenses to companies
    • September 2013 | #UrbanStories a Josep Miquel Jové @PepJoveCompany Céline Kniebihler @celinektwitt Anna Raycheva #UrbanStories Contact: urbanstoriesproject@gmail.com project by