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This is my design thinking today 2010
 

This is my design thinking today 2010

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    This is my design thinking today 2010 This is my design thinking today 2010 Presentation Transcript

    • Design  thinking In  this  notebook:  thoughts  about  how  to  start,  execute  and   succeed  in  a  Web  project. Thursday, September 16, 2010
    • Understanding  the  culture Thursday, September 16, 2010
    • Understanding  the  culture “Scien?sts  have  microscopes.  Astronomers  and  peeping   toms  have  telescopes.  Designers,  in  order  to  see  the  very   big,  in  order  to  see  culture—which  is  much  bigger  than   anyone  of  us  personally—have  macroscopes.”  _  MaI  Webb Thursday, September 16, 2010
    • Understanding  the  culture ★ Ask  ques?ons  to  understand  the  business  goals,   the  overall  strategy  and  vision  of  the  project ★ Iden?fy  the  key  players  and  stakeholders ★ Know  what  these  people  believe  in ★ Know  what  will  be  affected  by  change,  and  what   will  need  evangelizing  or  help  adapt ★ Gather  data  about  customers.   ★ Learn. Thursday, September 16, 2010
    • Know  your  compe?tors Thursday, September 16, 2010
    • Know  your  compe?tors ★ Audit  the  web! ★ Compe??ve  analysis:  direct  (product  compe?tors)   and  indirect  (customers’  ?me,  aIen?on  &  loyalty) ★ Iden?fy  what  compe?tors  do  that  is  worth   repea?ng,  and  what  is  to  be  avoided:  even  good   compe?tors  must  be  “copied”  with  cau?on ★ Know  the  compe??ve  landscape  from  business,   design  and  cultural  perspec?ves Thursday, September 16, 2010
    • Experimental  anthropology Thursday, September 16, 2010
    • Experimental  anthropology ★ Monitor  all  current  social  media  outlets  to  find  out   what  people  are  saying  about  the  product ★ Use  common  SEO  tools  to  see  how  people  search,   and  what  do  they  search  for  and  in  what  volume ★ Gather  as  much  demographic  data  as  possible ★ Understand  who  the  project  is  trying  to  convert   ★ What  are  the  paIerns  that  can  be  turned  into   ac?onable  items ★ Be  sure  to  document  on  the  field Thursday, September 16, 2010
    • Know  who  you  are  designing  for Thursday, September 16, 2010
    • Know  who  you  are  designing  for Iden?fy  the  different  types  of  players ★ Achievers:  they  want  to  do  everything  they  can  on   your  site  (game  /  app  /  service) ★ Explorers:  want  to  find  the  hidden  parts  of  your   app  /  site  /  game ★ Socializers:  want  to  use  your  app  /  site  as  a  mean   of  crea?ng,  communica?ng  with  others ★ Killers:  they  want  to  harass,  bully,  annoy  other   players Thursday, September 16, 2010
    • Know  who  you  are  designing  for Thursday, September 16, 2010
    • Know  who  you  are  designing  for Thursday, September 16, 2010
    • Know  who  you  are  designing  for Thursday, September 16, 2010
    • Understand  the  design  culture Thursday, September 16, 2010
    • Understanding  the  design  culture ★ The  experience  is  the  design ★ Find  out  how  to  translate  the  system  to  people  in  a   humane  way ★ Culture  makes  the  design,  and  design  makes  the   culture ★ Adap?ve  design ★ The  understanding  of  the  Goals  (user  goals  +   business  goals  +  brand  goals)  are  the  core  of   meaningful  design Thursday, September 16, 2010
    • Understanding  the  design  culture “Design  is  the  conscious  and  intui?ve   effort  to  impose  meaningful  order.”   _  Victor  Papanek,  Design  for  the  real  world Thursday, September 16, 2010
    • Content  is  king Thursday, September 16, 2010
    • Content  is  king Thursday, September 16, 2010
    • Content  is  king ★ The  message  needs  to  be  read ★ Audit  the  content  -­‐>  Prototype  -­‐>  Test ★ Make  it  readable,  and  easily  scannable ★ Reorganize  in  a  way  people  will  relate ★ Use  Web  conven?ons   ★ Understand  Web  Architecture ★ Base  yourself  on  a  strong  structure  that  is   also  malleable  and  fun  to  play  or  break ★ Informa?on  is  beau?ful  make  it  present   and  available  (findable,  and  indexable) ★ Allow  for  people  to  share  and  give  them   space ★ Seman?c  web  is  gold Thursday, September 16, 2010
    • Thank  you.  Interac?on  Designer  :  celinecelines@gmail.com Thursday, September 16, 2010