Become your own client and learn your craft for real!


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I believe in always finding ways to do something you love.
After working as a professional Interaction Designer for many years (freelance and in large agencies in New York and Montréal) the transition to starting and running my own business provided me with lots of valuable insights into things that previously annoyed me about clients.

Designing a product, designing a brand, an e-commerce experience, packaging, designing customer support, shipping the products, shooting campaigns are all the new hats I am wearing and some for the first time.

Each new perspective gained by being part of each stage of the big cycle of production made me a better designer on parallel projects and helped me understand better both the client, and the business goals.

As an experienced designer I thought it was a simple design challenge to create my online store; turns out that when it's your own baby you care more and in a different ways, leading me to learn some fundamental things about my craft.

real-life can be counter intuitive: breaking pre-conceived interaction design rules is good
risk is humbling: critics and feedback make your product better
who cares about your ego?
the user experience designer is not designing the user's experience

Published in: Design, Education, Business
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Become your own client and learn your craft for real!

  1. 1. Become your own client and learn your craft for real! TENTH ITERATI MONTRÉALThursday, September 27, 2012
  2. 2. I recently started a side-business company.Thursday, September 27, 2012
  3. 3. After Sila Grey was born. I felt the need to invest in my ideas.Thursday, September 27, 2012
  4. 4. Welcome to! A VIEW OF OUR HEADQUARTERSThursday, September 27, 2012
  5. 5. At Slowfactory we print NASA Hubble images on silk scarves.Thursday, September 27, 2012
  6. 6. TA-DA!Thursday, September 27, 2012
  7. 7. I thought that merging fashion design and open data could be a cool idea as a business.Thursday, September 27, 2012
  8. 8. Becoming my own client has changed me fundamentally as a designer.Thursday, September 27, 2012
  9. 9. Lesson 1. Everyday is user research.Thursday, September 27, 2012
  10. 10. Lesson 2. Fashion Design and Interaction Design share the same values: People centered.Thursday, September 27, 2012
  11. 11. Lesson 3. Keep a strong vision. Listen, ask for advice, but you need to lead.Thursday, September 27, 2012
  12. 12. Lesson 4. Mistakes are inevitable. Make them gracefully.Thursday, September 27, 2012
  13. 13. Lesson 5. Risk is gain.Thursday, September 27, 2012
  14. 14. Lesson 6. Be prepared to grow fast.Thursday, September 27, 2012
  15. 15. Lesson 7. Surround yourself with smarter people than you are.Thursday, September 27, 2012
  16. 16. Lesson 8. Change often.Thursday, September 27, 2012
  17. 17. Lesson 9. Customer service is 80%.Thursday, September 27, 2012
  18. 18. Lesson 10. Design research happens on the street.Thursday, September 27, 2012
  19. 19. Thanks! SLOWFACTORY.COM @SLOWFACTORY_ BY @CELINECELINES CREDITS Fashion Photography: Julia C Vona Make-Up Artist: Cynthia-Christina Cadieux Model: Raïa Haïdar Dressed by Les ÉtoffesThursday, September 27, 2012