Social Media Marketing  Final Presentation  April 20, 2011 Celina Grisi MSPC 3050  Prof. Julie Frechette
History Goals Strategy
A website isn’t enough Duh….
Thank you,   … and Trista
Now what? <ul><li>Facebook and Twitter: </li></ul><ul><ul><li>*do’s and don’t  </li></ul></ul><ul><li>Monitoring and evalu...
Excitement Rich content Community
Borrowing  ideas  from you <ul><li>Candy: collaboration with designers </li></ul><ul><li>  *  Promote local designers </li...
Challenges <ul><li>Extent of social media usage in Bolivia  </li></ul><ul><ul><li>*Growing but still limited </li></ul></u...
To-do list <ul><li>44% of Weebly website completed </li></ul><ul><ul><li>*Upload pictures and descriptions for all product...
Thank you And don’t forget to check us out online at futurobolivia.com and…
It’s <ul><li>http://www.delicious.com/cgrisi </li></ul>
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Social media final presentatio

  1. 1. Social Media Marketing Final Presentation April 20, 2011 Celina Grisi MSPC 3050 Prof. Julie Frechette
  2. 2. History Goals Strategy
  3. 3. A website isn’t enough Duh….
  4. 4. Thank you, … and Trista
  5. 5. Now what? <ul><li>Facebook and Twitter: </li></ul><ul><ul><li>*do’s and don’t </li></ul></ul><ul><li>Monitoring and evaluation resources: </li></ul><ul><ul><li>*tools optimized for searching and responding </li></ul></ul><ul><li>Blog: </li></ul><ul><ul><li>* content strategy/community building </li></ul></ul><ul><li>Borrowing from you: MPSC 3050 </li></ul>Embrace the groundswell
  6. 6. Excitement Rich content Community
  7. 7. Borrowing ideas from you <ul><li>Candy: collaboration with designers </li></ul><ul><li> * Promote local designers </li></ul><ul><li>Liz: “Dell-like” interaction with customers </li></ul><ul><ul><li>* Allow customers to be part of the progress </li></ul></ul><ul><li>Chantal: Remember to listen </li></ul><ul><ul><li>*Social media is all about person to person activity </li></ul></ul>
  8. 8. Challenges <ul><li>Extent of social media usage in Bolivia </li></ul><ul><ul><li>*Growing but still limited </li></ul></ul><ul><ul><li>Time and resources </li></ul></ul><ul><ul><li> *Social Media Marketing is a full-time job </li></ul></ul><ul><ul><li>Size of enterprise and media presence </li></ul></ul><ul><ul><li>* Online tools helpful with minimum level of buzz: are we there yet? </li></ul></ul>
  9. 9. To-do list <ul><li>44% of Weebly website completed </li></ul><ul><ul><li>*Upload pictures and descriptions for all products </li></ul></ul><ul><ul><li>*Design </li></ul></ul><ul><ul><li>*SEO </li></ul></ul><ul><ul><li>*E-commerce </li></ul></ul><ul><li>Finalize and profiles and start </li></ul><ul><li>Have a PLAN </li></ul><ul><ul><li>*Content </li></ul></ul><ul><ul><li>*Demographics </li></ul></ul><ul><ul><li>*Targets </li></ul></ul><ul><ul><li>*Monitoring and Evaluation: ROI </li></ul></ul>
  10. 10. Thank you And don’t forget to check us out online at futurobolivia.com and…
  11. 11. It’s <ul><li>http://www.delicious.com/cgrisi </li></ul>
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