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Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
Social media final presentatio
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Social media final presentatio

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Transcript

  • 1. Social Media Marketing Final Presentation April 20, 2011 Celina Grisi MSPC 3050 Prof. Julie Frechette
  • 2. History Goals Strategy
  • 3. A website isn’t enough Duh….
  • 4. Thank you, … and Trista
  • 5. Now what?
    • Facebook and Twitter:
      • *do’s and don’t
    • Monitoring and evaluation resources:
      • *tools optimized for searching and responding
    • Blog:
      • * content strategy/community building
    • Borrowing from you: MPSC 3050
    Embrace the groundswell
  • 6. Excitement Rich content Community
  • 7. Borrowing ideas from you
    • Candy: collaboration with designers
    • * Promote local designers
    • Liz: “Dell-like” interaction with customers
      • * Allow customers to be part of the progress
    • Chantal: Remember to listen
      • *Social media is all about person to person activity
  • 8. Challenges
    • Extent of social media usage in Bolivia
      • *Growing but still limited
      • Time and resources
      • *Social Media Marketing is a full-time job
      • Size of enterprise and media presence
      • * Online tools helpful with minimum level of buzz: are we there yet?
  • 9. To-do list
    • 44% of Weebly website completed
      • *Upload pictures and descriptions for all products
      • *Design
      • *SEO
      • *E-commerce
    • Finalize and profiles and start
    • Have a PLAN
      • *Content
      • *Demographics
      • *Targets
      • *Monitoring and Evaluation: ROI
  • 10. Thank you And don’t forget to check us out online at futurobolivia.com and…
  • 11. It’s
    • http://www.delicious.com/cgrisi

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