CeliaSue Hecht, The Writing Wiz, Key Communications Ink http://celiasue.hecht.googlepages.com/writingservices Voice 702-225-8206 Email
88 Write on a Dime Tips to Obtain Free Publicity and Promote Your Business
By CeliaSue Hecht
Every entrepreneur wants to promote their business and many opt to spend a ton of money on advertising, everything from Yellow Page ads to buying
specialty items (promotional pens). Hold onto your dollars. Consider how you can spend those sawbucks wisely and obtain Free Publicity, worth
millions. One ad placed in the New York Times costs about $150,000. A feature article in the same publication costs zero. And the difference is
credibility. When you buy ads, everyone knows you paid for it. If you are interviewed and quoted in a newspaper or magazine (as well as on radio and
TV), people think you are an expert and want to buy your products and services.
An important component is budgeting. Be sure to allot money for your promotion campaign, be it $500 or $25,000 a month or year. Make promoting
your business a priority and back it up with cash so that you can implement your plan. You don't have to do all of these, just pick and choose a few,
maybe the top three or ﬁve or ten. And if you don't have the time or energy, you can always hire an experienced and published writer and publicity
expert, The Writing Wiz.
Think of it this way:
Imagine going to a mall and walking over to a store. The name of the store
does not really tell you what they sell.The window display is chaotic. You walk
inside and see shelves that are cluttered. No other customers are inside. You
walk over to a bin and scoop up a bunch of taffy. The candy looks old, outdated,
or even smells bad. Plus, the staff are unfriendly, unavailable and/or downright rude.
You walk outside and breathe in some fresh air. You are sooooo glad to get out of there!
Now just a few doors down there is another store. This one looks inviting, has a FUN
name and people are milling around excitedly talking about the clown at 2 p.m.
Their neighbors and friends told them to visit this store, what a Great Show. A line
has formed with people looking at their watches, anxious to get inside. The kids
are getting antsy. The store manager comes outside and gives everyone Free Samples.
And the candy tastes fresh, homemade and delicious. The Best Candy Ever!
There is music and when you Finally Get Inside, it was Worth the Wait.
There are exciting displays and unique products. The clown makes everyone laugh.
And a great time is had by All. Even the grumps. There is a line at the sales register
and the staff keep it moving. Everyone buys a memento to take home.
What a difference a Store makes !
Winning Ingredients... A clown, fun, clean atmosphere, for young and old, Fresh products, Music, Friendly Staff, and Free Samples !
Below is a short list of how you can promote your business and obtain Free Publicity.
1. Write newsworthy press releases that get published and distribute them free to sites like 24/7, PR Compass and others and to your customized
media contact list.
30 reasons to write a press release
2. Establish a schedule to send news releases out on a regular basis (once a week, once a month, or quarterly).
3. Sponsor a charity for a year.
4. Create a website, make it media friendly and ﬂaunt it. Keep it simple, eye catching (graphics) and compelling (content) and elegant.
Examples of media friendly sites:
5. Write a blog about your business. Blog daily and keep the posts short, timely and relevant. Include links, graphics and videos and make it
entertaining. Do product reviews of related or complementary products to your products or services. For instance, if you are a massage
therapist, review massage tables, essential oils, and/or massage chairs and gadgets.
6. Write articles with tips to share your expertise. Put articles on your website and published at Ezinearticles.com and other sites.
7. Sign up for Twitter, Ning, and other Social Networking sites and get involved in pertinent communities.
8. Write 10-50 Hub pages.
9. Write 10-50 Squidoo pages.
10. Create a MySpace, Facebook, and other Social Media pages.
48. Write letters to the editor.
49. Institute a Fun day at work such as invite the press Fridays, bring your pet to work day, give your boss the day off day or use your imagination
and let the media know.
50. Write bios and proﬁles of your company's unique individuals and community leaders that the media can feature and quote in articles.
51. Host your own Internet talk radio show.
52. Strange bedfellows. Have unlikely allies come together with shared goals related to your business? Let the media know.
53. Host your own cable TV show.
54. Got a dramatic human interest or inspiring story related to your business to tell the world? Spill it.
55. Develop a new use for your product or service and let the media know about it.
56. Join the church, synagogue, chorus. Bake cookies or treats for children or pets.
57. Gift List media: send samples for product reviews in blogs, newspapers and magazines and to be included in holiday gift giving guides
58. Create a day, week or utilize Breast Cancer Awareness Month, Black History or Women's History month to spark story ideas about your
business that you can pitch to the media.
59. Learn from your competitors, how are they promoting their business?
60. Create a unique signature for your emails with your web address and tagline.
61. Select a mascot or animal spokesperson for your business.
62. Capitalize upon holidays for special events. Become a Secret Santa and contribute Toys for Tots to needy children.
63. Do something never done before in your industry.
64. Develop a signature product or service that everyone can easily recognize, and offer freebies like the signature fresh-baked chocolate chip
cookies that Doubletree hotel gives its guests. They hand out over 29,000 chocolate chip cookies every day. Have a Count the marbles,
cookies, or whatever contest about how many freebies you give out and let the media know.
65. Do events and promotions with other like-minded companies.
66. Drive your message around town with your company name, phone and website address painted or plastered in a banner on your vehicle.
67. Be the host or speak at teleseminars and invite others to attend.
68. Announce a media friendly zone at your business.
69. Ask a celebrity spokesperson to lunch and/or ask them to sign / autograph your product, or sample and wear your product
70. Have your product shown in a TV show or movie.
71. Invite luminaries to Anniversaries and milestones
72. Spread the word about your new free giveaway holiday campaign
73. Read, Listen and learn what the media are talking about and join the conversation.
74. Contribute to others in the community, volunteer for projects no one else wants to do. Clean up like Bette Midler, organize a community garden,
or hold a swap meet, car wash or bake sale for underprivileged high school kids to go to college.
75. Create a Real Fortune Cookie with money inside, a really expensive item that only millionaires can buy or an item that can be bought for a
penny or a nickel or a dime or a quarter. Or maybe one of each.
76, Collect testimonials, referrals, endorsements to sprinkle lavishly on your promotional materials.
77. Shine a light on a particular subject, community controversy, or health issue or topic and offer solutions to the problem and tell the media.
78. Localize a national news story and pitch this perspective to your local media.
79. Become a Trendsetter... Highlight, suggest and point out a new trend in your industry.
80. Become a resource who freely assists the media with story ideas, quotes and info they need for stories, not only about your business.
81. Find something unusual like a piece of the Golden Gate bridge (sell you a bridge, wooden nickels, or some such) and sell it to the public for
pennies and let the media know.
82. Become a columnist online and/or for your local newspaper.
83. Advise your TV station producer of any upcoming photo opportunities (children, animals/pets, unusual visuals, awards, grand openings, etc)...
84. Become friends with the Calendar Editor... List your events, seminars, workshops, classes, book signings, 2-4 weeks ahead of time
85. Design a hat, or company T-shirt with your company’s name and logo on it and wear it everywhere.
86. Have a booth in various tradeshows.
87. Feed the media news on a regular basis. Write letters to reporters and editors, introducing yourself and identifying your areas of expertise.
88. Institute an award, national holiday or other event, then broacast it.
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Raised in an entrepreneurial family, her father and uncles were self-employed in the buy and sell machinery industry, CeliaSue Hecht has followed in
their footsteps since 1980, She is a professional and published writer, The Writing Wiz, and owner of Key Communications Ink, a writing services and
publicity consulting ﬁrm that develops imaginative and strategic plans to assist entrepreneurs to get the words out about your business. She works with
small business owners, lone professionals and authors.
If you would like to discuss your writing, editing and/or publicity needs and projects, please contact CeliaSue Hecht at 702-225-8206 or Email at
Find out more at the website:.http://celiasue.hecht.googlepages.com/writingservices. Access oodles of information, including FREE articles, insider tips,