Stay up-to-date with current software in the marketing industry. Save time, save energy, and get results. Presented to GSVlabs' ReBoot Accelerator for Women.

1. MARKETING
IN
2015
Get
the
Tools
To
Turn
Your
Social
Media
Hobby
Into
a
Digital
Profession
@GSVlabs
|
@CelesteHenkel

2. #GSVlabsReBoot
@GSVlabs
|
@CelesteHenkel

3. Personal
|
Personal
as
a
Brand
|
Brand
3
approaches
to
Social
Media
@GSVlabs
|
@CelesteHenkel

4. “Marketers are facing a
dilemma: they aren’t sure
what’s working, they’re
feeling underequipped to
meet the challenges of
digital, and they’re having
a tough time keeping up
with the pace of change in
the industry.”
Ann Lewnes
CMO Adobe

5. Keeping
up
with
the
Pace…
using
tools
@GSVlabs
|
@CelesteHenkel

6. Goal
Become
familiar
with
some
of
the
tools
used
in
modern
markeFng
…Not
Learn
everything
@GSVlabs
|
@CelesteHenkel

7. 1. Sourcing
exisFng
and
creaFng
new
content
2. UpdaFng
channels
consistently
3. Tracking,
monitoring,
and
listening
to
audience
4. PromoFng
across
channels
and
to
key
audiences
@GSVlabs
|
@CelesteHenkel

8. SOURCING
CONTENT

9. DELIVERING
VALUE
|
SOURCING
RSS
• Alltop
• Feedly
• Juice
ios
• Brief
Me
• Industry
Blogs
and
News
aggregators
• Your
Followers!
• Declara
==
Save
into
Pocket
Organizing
• Social
Media
@GSVlabs
|
@CelesteHenkel

10. DELIVERING
VALUE
|
BLOGGING
CREATING
CONTENT
• Forums
(Quora,
Reddit)
• Product
Reviews
• Wordpress
• Medium
@GSVlabs
|
@CelesteHenkel

11. DELIVERING
VALUE
|
NON-­‐WRITTEN
Periscope
• Infographics
• (We
love
Canva)
SlideShare
@GSVlabs
|
@CelesteHenkel

12. UPDATING
CHANNELS

13. PUSHING-­‐OUT
CONTENT
MANAGEMENT
TOOLS
• Buffer
• Sprout
Social
• HootSuite
• TweetDeck
@GSVlabs
|
@CelesteHenkel

14. AUTOMATING
TASKS
IFTTT
ZAPIER
@GSVlabs
|
@CelesteHenkel

15. TRACKING,
MONITORING
&
LISTENING

16. KEEPING
TABS
|
TRACKING
Management
soaware
(Buffer)
NaFve
plaborms
Good
for
Specific
Items
Good
for
Overviews
@GSVlabs
|
@CelesteHenkel

17. KEEPING
TABS
MONITORING
&
LISTENING

18. FOCUS
EFFORTS
• Twitter
• Facebook
• LinkedIn
• Instagram
• Meetup
• Eventbrite
• Yelp
• Youtube (pending)
ACTIVE
SEMI-ACTIVE
• Quora
• Wikipedia
• Angelist*
• Crunchbase*
• Challenge Post*
• App.net*
• Tumbler
• Pintrest
• Four square
• Be aware of all instances
of your name! New
applications create new
data EVERYDAY!
NOT ACTIVE
Follow
Us!

19. PROMOTING
PRODUCT

20. NATIVE
ADVERTISING
@GSVlabs
|
@CelesteHenkel

21. FUNNELING
TRAFFIC
@GSVlabs
|
@CelesteHenkel

22. SHAMELESS
SELF
PROMOTION
Connect
/gsvlabs
@GSVlabs
|
@CelesteHenkel