Brands are brands, companies are companies
Ali Can Demir
WHAT IS A BRAND
İt includes ;
Your companies’ image
The expectation you set
A good brand:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
WHAT IS A BRAND ?
Brands are not set in stone, They are dynamic.
A brand is not only about Ads.
Brand also has a unique design, a sign or a symbol,
so called logo.
Those should differentiate the brand from the
competitors in a positive way
BRAND and BRANDING
Brand is not branding.
The difference between brand and branding is that one is a
marketing tool and the other is an action.
Branding means creating a unique name and image for a product in the
Perhaps the biggest mix-up in business is the use of brand and
branding as interchangeable words. Some people also define
branding as advertising(it’s not even close).
Branding is about defining, while advertising is about promoting.
A brand is a thing (noun). Branding is an action (verb).
Good branding – valuable. Great brand – priceless
The English word “company” come from an old
military French term “compagnie” with the meaning
of “body of soldiers”
A business organization that make buys, sells
goods or provide service in exchange for money.
Association or collection of individuals who share
the same purpose inside an business environment.
TYPE OF COMPANY
Voluntary association: no profit (Greenpace)
Business entity: profit (Apple)
Financial entities and banks (ING bank)
The Difference between Brand and Company
Some names, such as Nike, are both a brand and a company
name. In simple terms, there is a difference between company and
brand. Company refers to the organization that markets or
Brand refers to the image and “personality” a company applies to
its products. In reality, the two can overlap.
Brand is about how consumers see a company and its products
Thank you for your attention
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