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Brand management

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  • 1. Brands are brands, companies are companies Ali Can Demir Celal Kocaömer Lorenzo Scotti Esra Tani
  • 2. WHAT IS A BRAND İt includes ; • Your companies’ image • Customers’ experiences • The expectation you set • Promise A good brand: Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty
  • 3. WHAT IS A BRAND ?  Brands are not set in stone, They are dynamic.  A brand is not only about Ads.  Brand also has a unique design, a sign or a symbol, so called logo.  Those should differentiate the brand from the competitors in a positive way
  • 4. SOME BRANDS
  • 5. BRAND and BRANDING Brand is not branding. The difference between brand and branding is that one is a marketing tool and the other is an action. Branding means creating a unique name and image for a product in the consumer’s mind.
  • 6. Perhaps the biggest mix-up in business is the use of brand and branding as interchangeable words. Some people also define branding as advertising(it’s not even close). Branding is about defining, while advertising is about promoting. A brand is a thing (noun). Branding is an action (verb). Good branding – valuable. Great brand – priceless
  • 7. COMPANY
  • 8. ETYMOLOGY  The English word “company” come from an old military French term “compagnie” with the meaning of “body of soldiers”
  • 9. DEFINITION  A business organization that make buys, sells goods or provide service in exchange for money.  Association or collection of individuals who share the same purpose inside an business environment.
  • 10. TYPE OF COMPANY Voluntary association: no profit (Greenpace)  Business entity: profit (Apple)  Financial entities and banks (ING bank) 
  • 11. The Difference between Brand and Company Some names, such as Nike, are both a brand and a company name. In simple terms, there is a difference between company and brand. Company refers to the organization that markets or produces services; Brand refers to the image and “personality” a company applies to its products. In reality, the two can overlap. Brand is about how consumers see a company and its products
  • 12. Thank you for your attention Bizi dinlediğiniz için Teşekkürler Grazie mille per l’attenzıone