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A citizen centric vision of new urbanservices powered by the reuse offinancial data            Let’s collaborate! Get in t...
Who is BBVA
BBVA Group                                                                 Europe (10)                                    ...
Our Smart Cities visionis to generate value for the city from the reuse     and combination of   already existing data
Almost everything we do in the city                 leaves a digital trace    1           1                           1   ...
But only 5% of the available digital          information is currently being used                             0      0    ...
This information can be extracted, combined,processed, analyzed and fed back to the city as newurban services             ...
Why a bank?
most city life requires a payment
we process 24M transactions / day,have 500000 point of sale terminals,    17500 ATMs     all this dataaggregated and anony...
… generate rich descriptions of city life,such as this map of average payments              per street
Aggregated economic activity / 4 months / 2010-2011… or this “city cardiography”…
we believe that we can greatlyenhance our understanding of cities with data and act upon        it, improving efficiency, ...
and we believe that the best way    to achieve this is by allowing     third parties to develop their ideas on top of our ...
… which opportunities?
understanding city and tourism, visitors’purchasing patterns, areas of interest, etc.
… or understanding where do people from  your city go to for holidays in August
knowing the real economic impact of an   event analyzing purchase activity  before, during and after the event…
… and comparing the results analyzing              trends.
Knowing where do your customers come from. For every business.
There are many more uses for  companies, city councils and                      citizens.Do you want to create the future ...
Let’s collaborate! Get in touch with us:                         Elena Alfaro Martínez                       elena.alfaro@...
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Centro de Innovación de BBVA: Las ciudades y los datos

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D. Juan Murillo Arias, Proyecto Smart City, Centro de Innovación de BBVA, en el marco del Encuentr CTE "Smart cities: nuevos desafíos", celebrado en CEIN el 15 de noviembre, en el transcurso de la Semana Navarra de la Ciencia 2012

Transcript of "Centro de Innovación de BBVA: Las ciudades y los datos"

  1. 1. A citizen centric vision of new urbanservices powered by the reuse offinancial data Let’s collaborate! Get in touch with us: Elena Alfaro Martínez elena.alfaro@bbva.com Marcelo Soria-Rodríguez marcelo.soria@bbva.com
  2. 2. Who is BBVA
  3. 3. BBVA Group Europe (10) • Spain • France • Germany • Italy • Portugal • U.K. Noth America (2) • Belgium • USA • Russia • Mexico • Switzerland • Turkey Central America (3) • Cuba • Puerto Rico • Panama South America (10) • Argentina • Bolivia • Brazil • Chile Asia - Pacific (7) • Australia • Colombia • South Korea • Ecuador • China • Paraguay • India • Peru • Japan • Uruguay • Singapore • Venezuela • Taiwan 32 countries, 48 million customers & 6,450 M$ Net ProfitSource: BBVA,
  4. 4. Our Smart Cities visionis to generate value for the city from the reuse and combination of already existing data
  5. 5. Almost everything we do in the city leaves a digital trace 1 1 1 0 1 1 1 1 10 0 0 1 0 0 1 0 1 0 0 01 1 0 1 0 1 0 1 0 0 0 1 0 0 0 0 01 1 0 0 1 0 1 0 0 1 0 0 0 0 0 1 0 0 0 1 1 10 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 10 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Sao Paulo (Brazil)
  6. 6. But only 5% of the available digital information is currently being used 0 0 0 1 1 1 0 1 1 0 0 0 0 1 1 0 0 1 1 0 1 1 1 1 1Source: The Economist 2010 Sao Paulo (Brazil)
  7. 7. This information can be extracted, combined,processed, analyzed and fed back to the city as newurban services Data exchange platform Government Citizens Businesses
  8. 8. Why a bank?
  9. 9. most city life requires a payment
  10. 10. we process 24M transactions / day,have 500000 point of sale terminals, 17500 ATMs all this dataaggregated and anonymized can…
  11. 11. … generate rich descriptions of city life,such as this map of average payments per street
  12. 12. Aggregated economic activity / 4 months / 2010-2011… or this “city cardiography”…
  13. 13. we believe that we can greatlyenhance our understanding of cities with data and act upon it, improving efficiency, generating opportunities for everyone, achieving greater quality of life
  14. 14. and we believe that the best way to achieve this is by allowing third parties to develop their ideas on top of our data. This is the way to generate and share opportunities.
  15. 15. … which opportunities?
  16. 16. understanding city and tourism, visitors’purchasing patterns, areas of interest, etc.
  17. 17. … or understanding where do people from your city go to for holidays in August
  18. 18. knowing the real economic impact of an event analyzing purchase activity before, during and after the event…
  19. 19. … and comparing the results analyzing trends.
  20. 20. Knowing where do your customers come from. For every business.
  21. 21. There are many more uses for companies, city councils and citizens.Do you want to create the future cities we want?
  22. 22. Let’s collaborate! Get in touch with us: Elena Alfaro Martínez elena.alfaro@bbva.com Marcelo Soria-Rodríguez marcelo.soria@bbva.com
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