Your SlideShare is downloading. ×
Centro de Innovación de BBVA: Las ciudades y los datos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Centro de Innovación de BBVA: Las ciudades y los datos

906
views

Published on

D. Juan Murillo Arias, Proyecto Smart City, Centro de Innovación de BBVA, en el marco del Encuentr CTE "Smart cities: nuevos desafíos", celebrado en CEIN el 15 de noviembre, en el transcurso de la …

D. Juan Murillo Arias, Proyecto Smart City, Centro de Innovación de BBVA, en el marco del Encuentr CTE "Smart cities: nuevos desafíos", celebrado en CEIN el 15 de noviembre, en el transcurso de la Semana Navarra de la Ciencia 2012


0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
906
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A citizen centric vision of new urbanservices powered by the reuse offinancial data Let’s collaborate! Get in touch with us: Elena Alfaro Martínez elena.alfaro@bbva.com Marcelo Soria-Rodríguez marcelo.soria@bbva.com
  • 2. Who is BBVA
  • 3. BBVA Group Europe (10) • Spain • France • Germany • Italy • Portugal • U.K. Noth America (2) • Belgium • USA • Russia • Mexico • Switzerland • Turkey Central America (3) • Cuba • Puerto Rico • Panama South America (10) • Argentina • Bolivia • Brazil • Chile Asia - Pacific (7) • Australia • Colombia • South Korea • Ecuador • China • Paraguay • India • Peru • Japan • Uruguay • Singapore • Venezuela • Taiwan 32 countries, 48 million customers & 6,450 M$ Net ProfitSource: BBVA,
  • 4. Our Smart Cities visionis to generate value for the city from the reuse and combination of already existing data
  • 5. Almost everything we do in the city leaves a digital trace 1 1 1 0 1 1 1 1 10 0 0 1 0 0 1 0 1 0 0 01 1 0 1 0 1 0 1 0 0 0 1 0 0 0 0 01 1 0 0 1 0 1 0 0 1 0 0 0 0 0 1 0 0 0 1 1 10 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 10 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Sao Paulo (Brazil)
  • 6. But only 5% of the available digital information is currently being used 0 0 0 1 1 1 0 1 1 0 0 0 0 1 1 0 0 1 1 0 1 1 1 1 1Source: The Economist 2010 Sao Paulo (Brazil)
  • 7. This information can be extracted, combined,processed, analyzed and fed back to the city as newurban services Data exchange platform Government Citizens Businesses
  • 8. Why a bank?
  • 9. most city life requires a payment
  • 10. we process 24M transactions / day,have 500000 point of sale terminals, 17500 ATMs all this dataaggregated and anonymized can…
  • 11. … generate rich descriptions of city life,such as this map of average payments per street
  • 12. Aggregated economic activity / 4 months / 2010-2011… or this “city cardiography”…
  • 13. we believe that we can greatlyenhance our understanding of cities with data and act upon it, improving efficiency, generating opportunities for everyone, achieving greater quality of life
  • 14. and we believe that the best way to achieve this is by allowing third parties to develop their ideas on top of our data. This is the way to generate and share opportunities.
  • 15. … which opportunities?
  • 16. understanding city and tourism, visitors’purchasing patterns, areas of interest, etc.
  • 17. … or understanding where do people from your city go to for holidays in August
  • 18. knowing the real economic impact of an event analyzing purchase activity before, during and after the event…
  • 19. … and comparing the results analyzing trends.
  • 20. Knowing where do your customers come from. For every business.
  • 21. There are many more uses for companies, city councils and citizens.Do you want to create the future cities we want?
  • 22. Let’s collaborate! Get in touch with us: Elena Alfaro Martínez elena.alfaro@bbva.com Marcelo Soria-Rodríguez marcelo.soria@bbva.com