2. Marketing strategy has evolved more
quickly in the past five years than it did
in the past five hundred. For centuries,
print advertising and mass media
dominated until the internet
changed everything, creating
opportunities to craft unique customer
journeys on an ever-larger palette of
platforms…
The State of Marketing Leadership
LinkedIn + Salesforce
https://www.exacttarget.com/sites/exacttarget/files/smc-
marketingleadershipreport_web.pdf
“
”
29. of a buying
decision is
made before
they talk to a
human
being*
80%
*Statistic is not sourced. It’s just
something I heard some place and is
likely bullshit.
80. The Whip and The Chair
The classic image of a lion tamer is one of the entertainer holding a whip and a chair. The
whip gets all of the attention, but it’s mostly for show. In reality, it’s the chair that does the
important work.
When a lion tamer holds a chair in front of the lion’s face, the lion tries to focus on all four
legs of the chair at the same time. With its focus divided, the lion becomes confused and is
unsure about what to do next. When faced with so many options, the lion chooses to freeze
and wait instead of attacking the man holding the chair.
“
http://jamesclear.com/how-to-focus
81. The only thing
you need to be an
entrepreneur is a
GREAT idea and
the guts to go
after that idea! Chris Franks
2005
“