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Insert Client/Partner logoBig Data : Is there areal businessopportunity ?Symposium PC 218,13 November 2012,Paul Vandenhende
ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big ...
ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big ...
What is Big Data?       Many PBs        25+ TBs        12+ TBs         30 billion      4.6 billion     100s of       2+ bi...
Big Data incorporates many different features              Volume  Veracity   Big Data   Velocity                         ...
Classical business intelligence co-exists with Big Data              Traditional Approach                           Big Da...
ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big ...
So how do you find a way of cutting through the noise and turninginsight into action at scale? Journey required to address...
Big Data MethodologyCapgemini has developed a Big Data strategy, methodology and deliverycapability to help clients take a...
Capgemini Big Data Process Model       Acquisition                      Marshaling                          Analysis      ...
HADOOP - Specific Big Data Architecture                                                                  Presentation Titl...
ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big ...
Volumes of Global Online Customer Conversations as atJune 2011The volume of customer conversations is exploding…          ...
Social Media is not just a topic for Customer Service,Marketing and PR     The breadth of potential beneficiaries across a...
Our clients are starting to reap the rewards of being among the first totake advantage of addressing this “Social Media” c...
Image you could do this …                                                    Presentation Title | Date                    ...
ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big ...
The Economist Intelligence Unit Survey:The Deciding Factor: Big Data and Decision MakingWhat we found:                    ...
Strengths, Weaknesses, Opportunity, Threaths                    STRENGTHS                                           WEAKNE...
Contact information                               Paul                               Vandenhende                   Insert ...
About CapgeminiWith more than 120,000 people in 40 countries, Capgemini is oneof the worlds foremost providers of consulti...
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Big data: is er werkelijk een business opportuniteit? (Paul Vandenhende, Capgemini)

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Big data is momenteel een ‘hot item’. Wat is dit eigenlijk en hoe kunt u het als bedrijfsleider gebruiken om uw bedrijf te laten groeien? Natuurlijk wilt u graag meer weten over de kosten, baten, risico's en het innovatieve karakter van deze nieuwe hype

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Transcript of "Big data: is er werkelijk een business opportuniteit? (Paul Vandenhende, Capgemini)"

  1. 1. Insert Client/Partner logoBig Data : Is there areal businessopportunity ?Symposium PC 218,13 November 2012,Paul Vandenhende
  2. 2. ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big Data Analytics ? Big Data opportunity SWOT analysis. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 2
  3. 3. ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big Data Analytics ? Big Data opportunity SWOT analysis. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 3
  4. 4. What is Big Data? Many PBs 25+ TBs 12+ TBs 30 billion 4.6 billion 100s of 2+ billion 76 million of data every of log data of tweet data RFID tags camera millions of people on the smart meters day every day every day today (1.3B in phones world GPS enabled Web by end in 2009… 2005) wide devices sold 2011 200m by annually 201480%Of world’s datais unstructured Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 4
  5. 5. Big Data incorporates many different features Volume Veracity Big Data Velocity • Big Data Solutions do not replace your existing information management processes and solutions. • It adds an additional opportunity and Variety use case. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 5
  6. 6. Classical business intelligence co-exists with Big Data Traditional Approach Big Data Approach Structured and repeatable analysis Iterative & exploratory analysis Business User determines ICT creates a platform what questions to be asked to enable creative discovery Business User ICT structures the data to explores what answer that question in a questions could be repeatable way. asked. Monthly Sales reports Brand sentiment Profitability analysis Fraud detection Customer surveys Product strategy … Asset utilization Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 6
  7. 7. ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big Data Analytics ? Big Data opportunity SWOT analysis. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 7
  8. 8. So how do you find a way of cutting through the noise and turninginsight into action at scale? Journey required to address the “Social Media” Challenge: Noise Insight Action Filtering through the noise is hard enough – Social Media Monitoring tools are notoriously inaccurate. But insight without action is worthless. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 8
  9. 9. Big Data MethodologyCapgemini has developed a Big Data strategy, methodology and deliverycapability to help clients take advantage of big data: Big Data Process Model New Business Model or Business Model Improvement Acquisition Marshalling Analysis Action Organization and Finding insights Changing business Collection of data storing of data Predictive modelling outcomes Big Data PoV Data Governance Development and Implementation Considerations Managing Master Dealing with Models that Data Data data, governan Privacy & Analytics Integration integration of Integrity ce & data Security new customer Value deliver data sources data sources business value quality & filters M2M, ERP Be sure the Data Structured, non Architecture Tool’s choice Action injection, dialog First use first project Storing structured with suppliers... step will be a modelling, ... success ! Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 9
  10. 10. Capgemini Big Data Process Model Acquisition Marshaling Analysis ActionCollection of data from Organization (and Finding Insight / Using Insights to changesources storing) of data predictive modelling business outcomes Traditional ETL but often  Large volumes / constant  Forward (prediction) rather Outputs are: real-time “constant feed than historic  Human (e.g. reports and acquisition” due to volume &  Need to consider how it will  Modelling behaviour – how analysis that people then act velocity be consumed (real- will customers react? When on) As data is often external – time, ASAP, history) and is the optimum time to  Machine (more common there are issues of security filtered appropriately replace parts…. with big data) – e.g. and trust  Format – structured, semi-  Probabilistic rather than automatic assessment of Licence for data, / privacy structured on unstructured definitive customer to adjust offer (e.g. issues for external data  Modelling – from raw form to  Text, voice and video Amazon proposed products Open Data (publicly highly structured depending analysis based on customer profile) available sources like on source and use  BPM technology / Real-time http://data.gov.uk/)  Data lifecycle: transient vs. decisioning long term storage / archival  Partners Information System Master Data Management & Data Governance Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 10
  11. 11. HADOOP - Specific Big Data Architecture Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 11
  12. 12. ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big Data Analytics ? Big Data opportunity SWOT analysis. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 12
  13. 13. Volumes of Global Online Customer Conversations as atJune 2011The volume of customer conversations is exploding… 90m Tweets per day 24 hours Video uploaded per minute To YouTube 600m Facebook users worldwide 24 hours Time taken by Charlie Sheen To amass 1m Twitter followers Control of the conversation has shifted to the customer. Customers are defining how, when and where they interact with brands, content & services. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 13
  14. 14. Social Media is not just a topic for Customer Service,Marketing and PR The breadth of potential beneficiaries across an organization: Customer Service  Reduce response times and Marketing / PR lower costs Customer Increase  Provide service before a  Deliver consistent multi-  Enable user-to-user interaction on the social cloud (on their satisfaction productivity complaint reaches you channel experience terms) lower costs lower costs  Facilitate customers to  Increase agent productivity  Low-cost way to get a powerful message across reduce churn enhance support one another  Reduce customer churn  Improve understanding of customer needs brand reputation Product Development Sales Increase Increase  Listen to your (potential) customers  Generate leads and opportunities (through inbound success rate sales  Optimise portfolio of products and services marketing) lower costs extend  Leverage the creativity / knowledge of the crowd  Increase ease with which you can contact prospects reduce TTM potential customer  Lower development costs, reduce time to market and  Transparency and instant feedback via peer-to-peer base reviews/recommendations) help increase sales increase success rate (minimises recalls) Corporate Strategy Recruitment / HR Customer- Increase  Bring Voice of Customer into decision making  Identify what leavers/prospects are saying about you focused employee  Predict trends  Identify new talent Strategy loyalty  Improve MI Reporting  Increase employee loyalty and satisfaction, helping to reduce improve lower costs  Competitor watch recruitment costs intelligence/MI Technology Strategy  Reduce response times and Risk / Compliance lower costs Customer Reduce  Provide service before a  Deliver consistent multi-  Improve ability to more quickly identify and satisfaction anti-fraudulent complaint reaches you channel experience  respond to fraudulent activity lower costs activity  Facilitate customers to  Increase agent productivity reduce churn support one another  Reduce customer churn Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 14
  15. 15. Our clients are starting to reap the rewards of being among the first totake advantage of addressing this “Social Media” challenge… Sample client feedback: “ “ Customer Service  Reduce response times and Marketing / PR This significantly improves our ability to lower costs We now listen and act on customer Customer Increase  monitor customer  issues and track dataEnable user-to-user interaction on the socialour (on their  in our service department, cloud ” Provide service before a Deliver consistent multi- Satisfaction Productivity complaint reaches you channel experience terms) Lower Costs  emerging trends.  Facilitate customers to Increase agent productivity Lower Costs innovationway to get a powerful development  Low-cost and product message across Reduce Churn Enhance groups and in the market every day. support one another  Reduce customer churn  Improve understanding of customer needs – UK High Street Bank Brand Reputation We get early warning for safety and “ Product Development warranty issues, and in many cases Sales Increase Increase have mitigated expensive recalls.  Listen us identifying and  Generate leads and opportunities (through inbound SuccessThis is critical toto your (potential) customers pre- Rate Sales Recall avoidance has reduced our  Optimise portfolio of products and services marketing) empting cries for help and /understand crowd Lower Costs  Leverage the creativity knowledge of the Extend recall costs by 80% over the last 6  Increase ease with which you can contact prospects Reduce TTM Potential Customer root causes.Lower development costs, reduce time to market and  It also allows us to  Transparency and instant feedback via peer-to-peer ” Base months. reviews/recommendations) help increase sales automatically takesuccess rate (minimises recalls) increase action. In addition to product quality Corporate Strategy – Leading Global Online Travel Company improvements, HR have a better Recruitment / we Customer- Increase understanding of customer needs and  Bring Voice of Customer into decision making  Identify what leavers/prospects are saying about you focused Employee “ Strategy  Predict trends Loyalty wants and of our competition and  Identify new talent  Improve MI Reporting  Increase what they employee loyaltyto win over helping to reduce are doing and satisfaction, ” Improve Lower Costs This  Competitor watch has transformed our ability to recruitment costs Intelligence/MI customers. understand what customers are saying and their pain points. It helps us response times and Technology Strategy  Reduce to – Leading Global Risk / ComplianceAppliance Manufacturer define and prioritise our spending on lower costs ” Customer Reduce  Provide service before a  Deliver consistent multi-  Improve ability to more quickly identify and Satisfaction customer initiatives. complaint reaches you channel experience Anti-fraudulent  respond to fraudulent activity Lower Costs Activity  Facilitate customers to  Increase agent productivity Reduce Churn support one another  – Reduce customer churn Canadian Bank Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 15
  16. 16. Image you could do this … Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 16
  17. 17. ToC - Agenda What is Big Data ? How to implement it ? What type of business opportunities become possible by using Big Data Analytics ? Big Data opportunity SWOT analysis. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 17
  18. 18. The Economist Intelligence Unit Survey:The Deciding Factor: Big Data and Decision MakingWhat we found: is the level of performance 75% Believe their organizations to be data-driven 26% improvement already seen from the application of big data but analytics say the decisions they’ve made in the past 3 9 out of10 years would have been better if they’d had 41% is the level of performance all the relevant information improvement expected in the next 3 years 42% Survey respondents say that unstructured Cited “organization silos” in 50% cited “shortage of content is too difficult to interpret 56% the top three impediment to data analyst” effective decision making Say the issue is not about volume but the ability85% to analyse and act on the data in real time Dispute the proposition that most operational / tactical decisions 62% that can be automated have been automated You can find the full report at http://www.capgemini.com/bim Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 18
  19. 19. Strengths, Weaknesses, Opportunity, Threaths STRENGTHS WEAKNESSES  Creates a wealth of new business opportunities  Lack of resources with big data knowledge Impacts almost all processes of your value  Investment ICT and business process redesign change  A new information culture is a necessity  Creates a significant competitive advantage by empowered by management. enabling real-time response on business events. Big Data Opportunity OPPORTUNITIES THREATHS  Improvement to your bottom line avg. 26%  Waiting to explore the opportunity will bring your  New business models bring you ahead of company out of the race. competition  Dependence of social media  Legal : protection of privacy  Do not start without the proper methodology. Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 19
  20. 20. Contact information Paul Vandenhende Insert Senior Manager / BIM Service line leader contact Paul.Vandenhende@capgemini.com picture Capgemini Belgium NV Bessenveldstraat 19 B-1831 Diegem More insightfull information at http://www.capgemini.com/bim Presentation Title | Date Copyright © Capgemini 2012. All Rights Reserved 20
  21. 21. About CapgeminiWith more than 120,000 people in 40 countries, Capgemini is oneof the worlds foremost providers of consulting, technology andoutsourcing services. The Group reported 2011 global revenuesof EUR 9.7 billion.Together with its clients, Capgemini creates and deliversbusiness and technology solutions that fit their needs and drivethe results they want. A deeply multicultural organization,Capgemini has developed its own way of working, theCollaborative Business ExperienceTM, and draws on Rightshore ®,its worldwide delivery model.Rightshore® is a trademark belonging to Capgemini www.capgemini.com The information contained in this presentation is proprietary. © 2012 Capgemini. All rights reserved.
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