Passport for digital economy - SMB ICT forum


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Passport for digital economy - SMB ICT forum

  1. 1. Passport for Digital Economy in France Developing economy in territories with the help of ICT David BARTHE, CEFAC CEO SMB ICT Forum - June 2010 1
  2. 2. The CEFAC • Founded in 1961, we are a para-governmental institution reporting to the French Ministry of Economy and Employment • Our mission: SME development for economic competitivity and employment through professional content creation and training • We work with Chambers of commerce and industry, nationwide • Passport program launch has put us on the digital transformation rack 2
  3. 3. CEFAC development areas « 10 days to understand digital economy » session TRAINING Business advisors training sessions Passeport for digital economy program DIGITAL ECONOMY ONLINE CENTRE OF « EDUCATION » ICT PEDAGOGICAL Focus on Trade, Craft, Services & Tourism industries RESSOURCES SHOWROOM “Le Comptoir” Agoratech 2.0 website
  4. 4. The passport program • Launched in early 2007, France’s Passport initiative was implemented by French government to drive economic growth and employment by accelerating ICT adoption among small businesses. • Designed with assistance from the Intel World Ahead Program, it helps small companies adopt technology and compete more effectively in giving them access to free training sessions and purchase guide. • A wide ecosystem is involved from institutions (Ministry of Economy, Chambers of commerce, Chambers of trade, etc) to private companies (OEMs, ISVs, banks, telcos, ect.). • This is a nationwide program with more than 550 training locations and 750 SMB trainers. 4 4
  5. 5. Vertical needs through local End to end solution through prescriptors « program » partnering Chambers of commerce Chambers of craftmen Accountant associations Local gvt Link: the local value adds, Building syndicates Resellers providing end to end IT solutions and services Financing bodies (CDC) Highly vertical Highly local Low IT know how Medium vertical Horizontal Weak local IT Guidance High IT know how depending on usage level 5
  6. 6. Passport Program - 2010 model French Government PROGRAM PROJECT Training TEAM Intel teach advanced Prescriptor online - networks ICT Ecosystem collaborative 530 tool for the training Resellers trainers locations directory community 1600 labellised 750 resellers trainers Equipment Credit SMBs 6
  7. 7. Passport for digital economy program - Results • Small enterprises trainings • Local network creation to support and reach SMEs • 40000€ equipment loan without guaranty • Reseller Channel creation to simplify the purchase process • Emergence of dedicated solutions and services • Integration of 2 other governmental programs: – Les Auto-entrepreneurs – TIC-PME • Engagement with Morocco, Belgium and other governments… 7
  8. 8. Key takeaways •Set-up a strong project team -Relationship with Intel World Ahead – strong skills on project methodologies, ICT ecosystem federation, local and international vision (Moroccan project opportunity) and marketing & communication •Bottom up approach -Foster your local network - it is the best way to reach SMBs -Do not re-invent the wheel -Commit everyone to the project •Content and collaborative tools are key -Re-invent content to follow ICT evolution - Involve trainers in the content creation process 8
  9. 9. New advanced training modules… Communicate with your customers Communicate with your partners Web presence Management information system From the setting up of a business to its development 9
  10. 10. New Gouvernemental Website 10 10
  11. 11. Passport for Digital Economy in France Developing economy in territories with the help of ICT David BARTHE, CEFAC CEO SMB ICT Forum - June 2010 11