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T600 20110225

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Slides from my T600 presentation about the development of the 3D advanced production class at IU.

Slides from my T600 presentation about the development of the 3D advanced production class at IU.

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  • Showing = Prod Lab and IU Cinema. Sharing = YouTube 3D and mastering 3D Blu-rays
  • Transcript

    • 1. February 25, 2011
      What it's Like to Teach on the Bleeding Edge
      Developing a 3D Advanced Production Class
      Chris Eller
    • 2. February 25, 2011
      UITS - Advanced Visualization Lab
      Abstract
      3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838.
      Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.
    • 3. February 25, 2011
      UITS - Advanced Visualization Lab
      Abstract
      3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838.
      Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.
    • 4. Where It All Came From
      1838
      Sir Charles Wheatstone describes stereopsis
      1851
      Sir David Brewster shows his stereoscope at the Crystal Palace Exhibition in London
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 5. Where It All Came From
      1860s
      Oliver Wendell Holmes designs a simpler stereoscope
      1905
      The Holmes Stereoscope is refined
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 6. Where It All Came From
      1922, September
      The Power of Love premieres as the first 3D featurette with an admission price (lost, RG anaglyph, dual-band projection)
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 7. Where It All Came From
      1952 – Bwana Devil
      First 3D feature, 79 minutes
      First 3D movie in color
      Presented in dual-band Natural Vision
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 8. Does it Make Money?
      House of Wax (1953)
      Budget $1 million
      Domestic Lifetime Gross $23.7 million
      All Time Rank (adjusted) 93
      Box Office Mojo
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 9. Does it Make Money?
      Avatar (2009)
      Budget $237 million (estimated)
      Domestic Lifetime Gross $760.5 million
      World Lifetime Gross $2.8 billion
      All Time Rank 1
      All Time Domestic Rank (adjusted) 14
      Gone With the Wind $1.6 billion
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 10. Does it Make Money?
      Clash of the Titans (2010)
      Budget $125 million (estimated)
      Domestic Lifetime Gross $163 million
      World Lifetime Gross $330 million
      All Time Domestic Rank 176
      All Time World Rank 84
      Dimensionalized
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 11. Does it Make Money?
      Domestic Box Office Revenue from 3D
      2009 $1.08 billion (~76% was Avatar alone)
      2010 $2.17 billion (~8% was Clash)
      1/5 of total domestic box office was 3D
      Screen Digest
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 12. Does it Make Money?
      Good 3D
      Designed to be 3D from the beginning
      3D as a device for story
      Coraline, Avatar
      Trained stereographers and crew
      Bad 3D
      Dimensionalized
      3D as a gimmick for ticket sales
      Clash of the Titans
      Cinematographers and crew faking it
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 13. What about 3DTV?
      Home 3DTVs introduced in 2007
      2nd Gen 3DTVs introduced in 2010
      2nd Gen are broadcast friendly
      3D Framepack intermediate format
      Full HD 2D+Delta in the works
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 14. What about 3DTV?
      Very few broadcasters of 3D
      ESPN 3D went 24/7 at 9:00 am EST, Feb. 14th
      Took over a year to develop enough content
      One truck with 5 cameras for coverage
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 15. What about 3DTV?
      3net went 24/7 on DirecTV on Feb. 13th
      Consortium of: Discovery, Sony, and IMAX
      Shortage of new and original 3D content
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 16. T452 – 3D Storytelling
      Developed August 2010
      Susan Kelly, Sean Connolly, Chris Eller
      First offered Fall 2010 to 12 advanced production students
      Offered again Spring 2011 to 12 advanced production students
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 17. T452 – 3D Storytelling
      New technology
      New curriculum
      New equipment
      New experiences
      New productions
      New everything!
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 18. T452 – 3D Storytelling
      Goal oriented
      Good 3D
      Good stories
      Very popular
      Forward looking
      Very exciting
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 19. Technical Challenges
      Make or buy the rig?
      3rd option, borrow!
      Learn theory and apply
      AVL rig = $25,000
      Commercial rig = $45,000+
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 20. Artistic Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Teaching good 3D
      Assessing good 3D
      “I know it when I see it.”
      Not good enough
      Producing good 3D
      Showing good 3D
      Sharing good 3D
    • 21. Pedagogical Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Teaching new techniques
      Cameras and Editing
      Developing assessments specifically for 3D
      Building from existing knowledge
      T283, T351, and T436
    • 22. Pedagogical Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Can we fit a completely new course into our existing offerings smoothly and quickly?
      Capitalize on the hype while developing a quality course
      Assess in a meaningful way that reinforces lessons
    • 23. Pedagogical Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Start with what we know and scaffold
      Build on prior classes and skills
      Introduce easy 3D (unrefined)
      Jump up to complex systems
    • 24. Pedagogical Challenges
      Converged camera rig (toe-in) * Depth budget * Depth cues (monoscopic and stereoscopic) * Depth script * Hierarchy of 2D and 3D depth cues * Orthostereoscopy * Parallel camera rig * Perspective * Placement sizing effect * Previous knowledge of shapes * Genlock * Interaxial separation * Phase (in phase and out of phase) * Plane of interest * Point of interest * Split-beam rig (under-slung, over-slung) * Stereoscopic depth cues * Timecode link * 3D comfort zone * Accommodation * Active projection/display * Anaglyph * Column-interleave * Depth bracket and depth position * Depth chart * Depth continuity * Depth cues * Depth placement and perceived size * Dolby Infitec * Fusion * Fusion range limitation * Ghosting (cross-talk, cross-eye extinction) * Homologous points * Horizontal image translation (HIT) * Line-interleave * Negative parallax * Neutral parallax (zero parallax) * Passive projection/display (linear and circular polarized) * Phase (in phase and out of phase) * Pixel-interleave (checkerboard) * Positive parallax * Retinal rivalry * Roll * Screen-distance effect * Screen-size effect * Screen space (positive parallax) * Stereo window * Theater space (negative parallax) * Vergence (convergence and divergence) * Vertical image translation (VIT) * Atmospheric blur * Binocular parallax * Color shift * Disparity * Hyperstereoscopy * Hypostereoscopy * Interocular separation * Monoscopic depth cues * Motion parallax * Motion-based depth cues * Occlusion * Parallax * Perspective * Placement sizing effect * Previous knowledge of shapes * Proprioception * Relative size * Stereo blindness * Stereo pair * Stereograph * Stereographer * Stereopsis * Stereoscopic * Stereoscopic depth cues * Texture gradient
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 25. Pedagogical Challenges
      Books and Articles
      February 25, 2011
      UITS - Advanced Visualization Lab
    • 26. Pedagogical Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Exams designed to feed back into the class
      Stereographer’s Exam
      Editor’s Exam
      Director’s Exam
      Line Producer’s Exam
    • 27. Pedagogical Challenges
      February 25, 2011
      UITS - Advanced Visualization Lab
      Everyone works on the camera rig
      Each project has a stereographer
      Each stereographer has a 1st AC
      Everyone edits in 3D
      Each project has an editor
      Each project’s teaser has an editor
    • 28. The Bleeding Edge
      February 25, 2011
      UITS - Advanced Visualization Lab
      NYU, USC, and IU
      In house skills
      Telecom
      AVL
      IU Cinema
      We are training ourselves
    • 29. The Bleeding Edge
      February 25, 2011
      UITS - Advanced Visualization Lab
      Like color and sound, 3D is going to be a part of rich media
      IU is developing knowledge and skills that don’t exist in large numbers anywhere yet