February 25, 2011<br />What it's Like to Teach on the Bleeding Edge<br />Developing a 3D Advanced Production Class<br />Ch...
February 25, 2011<br />UITS - Advanced Visualization Lab<br />Abstract<br />3D movies have come, once again, into the publ...
February 25, 2011<br />UITS - Advanced Visualization Lab<br />Abstract<br />3D movies have come, once again, into the publ...
Where It All Came From<br />1838<br />Sir Charles Wheatstone describes stereopsis<br />1851<br />Sir David Brewster shows ...
Where It All Came From<br />1860s<br />Oliver Wendell Holmes designs a simpler stereoscope<br />1905<br />The Holmes Stere...
Where It All Came From<br />1922, September<br />The Power of Love premieres as the first 3D featurette with an admission ...
Where It All Came From<br />1952 – Bwana Devil<br />First 3D feature, 79 minutes<br />First 3D movie in color<br />Present...
Does it Make Money?<br />House of Wax (1953)<br />Budget $1 million<br />Domestic Lifetime Gross $23.7 million<br />All Ti...
Does it Make Money?<br />Avatar (2009)<br />Budget $237 million (estimated)<br />Domestic Lifetime Gross $760.5 million<br...
Does it Make Money?<br />Clash of the Titans (2010)<br />Budget $125 million (estimated)<br />Domestic Lifetime Gross $163...
Does it Make Money?<br />Domestic Box Office Revenue from 3D<br />2009 $1.08 billion (~76% was Avatar alone)<br />2010 $2....
Does it Make Money?<br />Good 3D<br />Designed to be 3D from the beginning<br />3D as a device for story<br />Coraline, Av...
What about 3DTV?<br />Home 3DTVs introduced in 2007<br />2nd Gen 3DTVs introduced in 2010<br />2nd Gen are broadcast frien...
What about 3DTV?<br />Very few broadcasters of 3D<br />ESPN 3D went 24/7 at 9:00 am EST, Feb. 14th<br />Took over a year t...
What about 3DTV?<br />3net went 24/7 on DirecTV on Feb. 13th<br />Consortium of: Discovery, Sony, and IMAX<br />Shortage o...
T452 – 3D Storytelling<br />Developed August 2010<br />Susan Kelly, Sean Connolly, Chris Eller<br />First offered Fall 201...
T452 – 3D Storytelling<br />New technology<br />New curriculum<br />New equipment<br />New experiences<br />New production...
T452 – 3D Storytelling<br />Goal oriented<br />Good 3D<br />Good stories<br />Very popular<br />Forward looking<br />Very ...
Technical Challenges<br />Make or buy the rig?<br />3rd option, borrow!<br />Learn theory and apply<br />AVL rig = $25,000...
Artistic Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Teaching good 3D<br />Assessing goo...
Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Teaching new techniques<br />Cam...
Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Can we fit a completely new cour...
Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Start with what we know and scaf...
Pedagogical Challenges<br />Converged camera rig (toe-in) * Depth budget * Depth cues (monoscopic and stereoscopic) * Dept...
Pedagogical Challenges<br />Books and Articles<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Exams designed to feed back into...
Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Everyone works on the camera rig...
The Bleeding Edge<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />NYU, USC, and IU<br />In house skills...
The Bleeding Edge<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Like color and sound, 3D is going to ...
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T600 20110225

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Slides from my T600 presentation about the development of the 3D advanced production class at IU.

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  • Showing = Prod Lab and IU Cinema. Sharing = YouTube 3D and mastering 3D Blu-rays
  • T600 20110225

    1. 1. February 25, 2011<br />What it's Like to Teach on the Bleeding Edge<br />Developing a 3D Advanced Production Class<br />Chris Eller<br />
    2. 2. February 25, 2011<br />UITS - Advanced Visualization Lab<br />Abstract<br />3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838.<br />Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.<br />
    3. 3. February 25, 2011<br />UITS - Advanced Visualization Lab<br />Abstract<br />3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838.<br />Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.<br />
    4. 4. Where It All Came From<br />1838<br />Sir Charles Wheatstone describes stereopsis<br />1851<br />Sir David Brewster shows his stereoscope at the Crystal Palace Exhibition in London<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    5. 5. Where It All Came From<br />1860s<br />Oliver Wendell Holmes designs a simpler stereoscope<br />1905<br />The Holmes Stereoscope is refined<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    6. 6. Where It All Came From<br />1922, September<br />The Power of Love premieres as the first 3D featurette with an admission price (lost, RG anaglyph, dual-band projection)<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    7. 7. Where It All Came From<br />1952 – Bwana Devil<br />First 3D feature, 79 minutes<br />First 3D movie in color<br />Presented in dual-band Natural Vision<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    8. 8. Does it Make Money?<br />House of Wax (1953)<br />Budget $1 million<br />Domestic Lifetime Gross $23.7 million<br />All Time Rank (adjusted) 93<br />Box Office Mojo<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    9. 9. Does it Make Money?<br />Avatar (2009)<br />Budget $237 million (estimated)<br />Domestic Lifetime Gross $760.5 million<br />World Lifetime Gross $2.8 billion<br />All Time Rank 1<br />All Time Domestic Rank (adjusted) 14<br />Gone With the Wind $1.6 billion<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    10. 10. Does it Make Money?<br />Clash of the Titans (2010)<br />Budget $125 million (estimated)<br />Domestic Lifetime Gross $163 million<br />World Lifetime Gross $330 million<br />All Time Domestic Rank 176<br />All Time World Rank 84<br />Dimensionalized<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    11. 11. Does it Make Money?<br />Domestic Box Office Revenue from 3D<br />2009 $1.08 billion (~76% was Avatar alone)<br />2010 $2.17 billion (~8% was Clash)<br />1/5 of total domestic box office was 3D<br />Screen Digest<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    12. 12. Does it Make Money?<br />Good 3D<br />Designed to be 3D from the beginning<br />3D as a device for story<br />Coraline, Avatar<br />Trained stereographers and crew<br />Bad 3D<br />Dimensionalized<br />3D as a gimmick for ticket sales<br />Clash of the Titans<br />Cinematographers and crew faking it<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    13. 13. What about 3DTV?<br />Home 3DTVs introduced in 2007<br />2nd Gen 3DTVs introduced in 2010<br />2nd Gen are broadcast friendly<br />3D Framepack intermediate format<br />Full HD 2D+Delta in the works<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    14. 14. What about 3DTV?<br />Very few broadcasters of 3D<br />ESPN 3D went 24/7 at 9:00 am EST, Feb. 14th<br />Took over a year to develop enough content<br />One truck with 5 cameras for coverage<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    15. 15. What about 3DTV?<br />3net went 24/7 on DirecTV on Feb. 13th<br />Consortium of: Discovery, Sony, and IMAX<br />Shortage of new and original 3D content<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    16. 16. T452 – 3D Storytelling<br />Developed August 2010<br />Susan Kelly, Sean Connolly, Chris Eller<br />First offered Fall 2010 to 12 advanced production students<br />Offered again Spring 2011 to 12 advanced production students<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    17. 17. T452 – 3D Storytelling<br />New technology<br />New curriculum<br />New equipment<br />New experiences<br />New productions<br />New everything!<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    18. 18. T452 – 3D Storytelling<br />Goal oriented<br />Good 3D<br />Good stories<br />Very popular<br />Forward looking<br />Very exciting<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    19. 19. Technical Challenges<br />Make or buy the rig?<br />3rd option, borrow!<br />Learn theory and apply<br />AVL rig = $25,000<br />Commercial rig = $45,000+<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    20. 20. Artistic Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Teaching good 3D<br />Assessing good 3D<br />“I know it when I see it.”<br />Not good enough<br />Producing good 3D<br />Showing good 3D<br />Sharing good 3D<br />
    21. 21. Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Teaching new techniques<br />Cameras and Editing<br />Developing assessments specifically for 3D<br />Building from existing knowledge<br />T283, T351, and T436<br />
    22. 22. Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Can we fit a completely new course into our existing offerings smoothly and quickly?<br />Capitalize on the hype while developing a quality course<br />Assess in a meaningful way that reinforces lessons<br />
    23. 23. Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Start with what we know and scaffold<br />Build on prior classes and skills<br />Introduce easy 3D (unrefined)<br />Jump up to complex systems<br />
    24. 24. Pedagogical Challenges<br />Converged camera rig (toe-in) * Depth budget * Depth cues (monoscopic and stereoscopic) * Depth script * Hierarchy of 2D and 3D depth cues * Orthostereoscopy * Parallel camera rig * Perspective * Placement sizing effect * Previous knowledge of shapes * Genlock * Interaxial separation * Phase (in phase and out of phase) * Plane of interest * Point of interest * Split-beam rig (under-slung, over-slung) * Stereoscopic depth cues * Timecode link * 3D comfort zone * Accommodation * Active projection/display * Anaglyph * Column-interleave * Depth bracket and depth position * Depth chart * Depth continuity * Depth cues * Depth placement and perceived size * Dolby Infitec * Fusion * Fusion range limitation * Ghosting (cross-talk, cross-eye extinction) * Homologous points * Horizontal image translation (HIT) * Line-interleave * Negative parallax * Neutral parallax (zero parallax) * Passive projection/display (linear and circular polarized) * Phase (in phase and out of phase) * Pixel-interleave (checkerboard) * Positive parallax * Retinal rivalry * Roll * Screen-distance effect * Screen-size effect * Screen space (positive parallax) * Stereo window * Theater space (negative parallax) * Vergence (convergence and divergence) * Vertical image translation (VIT) * Atmospheric blur * Binocular parallax * Color shift * Disparity * Hyperstereoscopy * Hypostereoscopy * Interocular separation * Monoscopic depth cues * Motion parallax * Motion-based depth cues * Occlusion * Parallax * Perspective * Placement sizing effect * Previous knowledge of shapes * Proprioception * Relative size * Stereo blindness * Stereo pair * Stereograph * Stereographer * Stereopsis * Stereoscopic * Stereoscopic depth cues * Texture gradient<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    25. 25. Pedagogical Challenges<br />Books and Articles<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />
    26. 26. Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Exams designed to feed back into the class<br />Stereographer’s Exam<br />Editor’s Exam<br />Director’s Exam<br />Line Producer’s Exam<br />
    27. 27. Pedagogical Challenges<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Everyone works on the camera rig<br />Each project has a stereographer<br />Each stereographer has a 1st AC<br />Everyone edits in 3D<br />Each project has an editor<br />Each project’s teaser has an editor<br />
    28. 28. The Bleeding Edge<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />NYU, USC, and IU<br />In house skills<br />Telecom<br />AVL<br />IU Cinema<br />We are training ourselves<br />
    29. 29. The Bleeding Edge<br />February 25, 2011<br />UITS - Advanced Visualization Lab<br />Like color and sound, 3D is going to be a part of rich media<br />IU is developing knowledge and skills that don’t exist in large numbers anywhere yet<br />
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