Web Analytics with Google Analytics

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Web Analytics with Google Analytics.

Tools, Features, Goal Tracking, Reporting, Online Strategies.

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Web Analytics with Google Analytics

  1. 1. Web AnalyticsOverview Hendy Irawan Chief Technical Officer Bippo hendy@bippo.co.id www.bippo.co.id
  2. 2. Agenda Introduction Tools Google Analytics Features Goal Tracking Reporting  General Reports  Custom Reports Determining online strategies
  3. 3. Web Analytics Website Rank Grade  New vs Repeat Traffic Visitors Leads  Effectiveness by Channel Customers  Traffic by Keywords Customer Acquisition Cost
  4. 4. Ranking / Grading Google Search  Facebook likes Alexa  Twitter followers www.alexa.com  +1s Google Trends for Websites http://trends.google.com/websites
  5. 5. Tools Google Analytics www.google.com/analytics Google Webmaster Bing Webmaster FeedBurner Alexa
  6. 6. Google Analyticswww.google.com/analytics FREE integration with Google Products  AdWords near real-time reporting
  7. 7. Cara Tracking Web Property ID:  Measure UA-1301435-10  Test (Bippo)  Measure Put HTML code on website  Test ... Done???  Measure  Test  ...
  8. 8. WordPress Plugin
  9. 9. Dashboard
  10. 10. Dashboard
  11. 11. Features Site Usage  Adwords integration Visitor analysis  Internal Site Search Traffic Sources  Benchmarking Map Overlay  Funnel visualization Content analysis  Campaigns  Goal Tracking
  12. 12. Visitors
  13. 13. Traffic Sources
  14. 14. Map Overlay
  15. 15. Goal Tracking
  16. 16. URL Tracking Google Analytics URL Builder http://bit.ly/googleurlbuilder Contoh: logo Bippo di kanan bawah ;-)
  17. 17. URL Tracking
  18. 18. Online Strategies Traffic Strategy  Content Strategy  Effective sources?  Effective keywords?  Effective channels? WARNING: trade secret! Customer Acquisition  Effective social Strategy networks?  Effective landing  Effective viral pages? marketing tactics?  Effective funnels? Is it effective ... ?  Effective ads?
  19. 19. Tweaking Keywords  Social Media On-page SEO  Facebook Conversions  Twitter  Others!!! (Kaskus, ...)  Landing pages Content Strategy  Email marketing
  20. 20. Terima Kasih Hendy Irawan Chief Technical Officer Bippo hendy@bippo.co.id www.bippo.co.id

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