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Lumension Case StudyROI Track, Session  2,[object Object],August 18, 2010,[object Object]
Today’s Presenter,[object Object],C. Edward Brice,[object Object],SVP Worldwide Marketing,[object Object],Lumension,[object Object]
Lumension at a Glance,[object Object],Our Vision,[object Object],IT Secured. Success Optimized,[object Object],Our Mission,[object Object],Develop innovative solutions that manage endpoint operations, security, and compliance with less complexity and cost,[object Object],3,[object Object]
Problem/Objective ,[object Object],In 2008,[object Object],[object Object]
No Defined Measures or Benchmarks
Marketing Under-Fire
Tactical vs Strategic
Budgetary & Manual,[object Object]
Our Path to Intelligent Marketing,[object Object],Focus on 4 Initial Areas:,[object Object],[object Object]
Build a Marketing Intelligence Foundation
Visual Analytics & Reporting,[object Object]
 Focus Area 1: Define What You Want To Measure,[object Object],Lumension Marketing Key Metrics:,[object Object],(Quantity trends & diagnose causes),[object Object],Lumension Marketing Key Performance Indicators:,[object Object],(The Health of the Business Function),[object Object],Tactic Operational Metrics ,[object Object]
Focus Area 2: Nurture,[object Object],Take the 1st Step,[object Object],2008 Current Nurture State,[object Object],[object Object]
 Create Programmatic Touch
 Monthly Newsletter,[object Object]
 No social media
 Less clear presentation of content,[object Object]
Social media Buttons
‘Steps’
Corner Peel

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Editor's Notes

  1. Parker intros presenter…